A data profile of the people who buy, follow and care about Campeonato Brasileiro Série B in Brazil — modelled from more than twelve digital signal sources. Campeonato Brasileiro Série B has an estimated audience of 3,453,988 people in Brazil.
The average Campeonato Brasileiro Série B fan in Brazil is 35.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Pará.
Top brand affinities include Seleção Brasileira, Betano, Serie B, with strongest over-indexing on Seleção Brasileira (2.05× the country average).
Demographically, the Campeonato Brasileiro Série B audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Campeonato Brasileiro Série B fan in Brazil is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Campeonato Brasileiro Série B profile in Brazil.
29.9% are female, 70.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 35.9 |
| Estimated audience size | 3,453,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Campeonato Brasileiro Série B audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 73.3% |
| United States | 5.6% |
| Portugal | 3.3% |
Where the Campeonato Brasileiro Série B audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~400K | 3.90× | |
| 02 | Paraná | ~500K | 2.11× | |
| 03 | Goiás | ~300K | 2.05× | |
| 04 | Santa Catarina | ~300K | 2.04× | |
| 05 | Alagoas | ~80K | 1.60× | |
| 06 | Amapá | ~10K | 1.19× | |
| 07 | Mato Grosso | ~70K | 1.08× | |
| 08 | Amazonas | ~60K | 0.99× | |
| 09 | Tocantins | ~20K | 0.84× | |
| 10 | Minas Gerais | ~300K | 0.78× | |
| 11 | Bahia | ~200K | 0.74× | |
| 12 | Pernambuco | ~100K | 0.72× | |
| 13 | Paraíba | ~50K | 0.72× | |
| 14 | Ceará | ~100K | 0.70× | |
| 15 | Rio Grande do Norte | ~40K | 0.70× | |
| 16 | Rio Grande do Sul | ~100K | 0.68× | |
| 17 | Piauí | ~30K | 0.64× | |
| 18 | Maranhão | ~50K | 0.63× | |
| 19 | Rondônia | ~20K | 0.63× | |
| 20 | Roraima | ~6K | 0.62× | |
| 21 | Mato Grosso do Sul | ~30K | 0.58× | |
| 22 | São Paulo | ~500K | 0.55× | |
| 23 | Sergipe | ~20K | 0.54× | |
| 24 | Acre | ~6K | 0.52× | |
| 25 | Federal District | ~30K | 0.50× | |
| 26 | Rio de Janeiro | ~200K | 0.49× | |
| 27 | Espírito Santo | ~40K | 0.49× |
The strongest cross-interests of the Campeonato Brasileiro Série B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Galatasaray S.K. | Sports | 5.03× | ||
| 02 | Serie B | Sports | 3.72× | ||
| 03 | Sofascore | Sports | 2.90× | ||
| 04 | Copa do Brasil | Sports | 2.89× | ||
| 05 | Sportingbet | Sports | 2.55× | ||
| 06 | Fortaleza Esporte Clube | Sports | 2.38× | ||
| 07 | Campeonato Brasileiro Série A | Sports | 2.34× | ||
| 08 | Sport Club do Recife | Sports | 2.33× | ||
| 09 | Seleção Brasileira | Sports | 2.05× | ||
| 10 | Federal Senate | Politics & Society | 1.85× | ||
| 11 | Culture | Literature | 1.76× | ||
| 12 | Esporte Clube Vitória | Sports | 1.73× | ||
| 13 | Transport | Cars & Mobility | 1.71× | ||
| 14 | Betano | Games | 1.70× | ||
| 15 | FIFA World Cup | Sports | 1.67× | ||
| 16 | Instant messaging | Internet & Social Media | 1.62× | ||
| 17 | Rock music | Music & Radio | 1.61× | ||
| 18 | Superman | Movies & TV | 1.58× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Cruzeiro Esporte Clube | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Tradition | CONSERVATISM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× |
Campeonato Brasileiro Série B has an estimated audience of 3,453,988 people in Brazil, concentrated in São Paulo and Paraná.
29.9% of Campeonato Brasileiro Série B fans are female, 70.1% are male, with an average age of 35.9 years.
Campeonato Brasileiro Série B fans show strongest brand affinity for Seleção Brasileira (2.05×), Betano (1.7×), and Serie B (3.72×) over the country average.
Campeonato Brasileiro Série B fans in Brazil are most concentrated in São Paulo (reach ~500K), Paraná (reach ~500K), and Pará (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Campeonato Brasileiro Série B itself, the audience over-indexes on Betano (1.7×), Serie B (3.72×), Sofascore (2.9×), and Copa do Brasil (2.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Campeonato Brasileiro Série B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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