A data profile of the people who buy, follow and care about Federal Senate in Brazil — modelled from more than twelve digital signal sources. Federal Senate has an estimated audience of 20,748,830 people in Brazil.
Federal Senate has an estimated audience of 20,748,830 people in Brazil. 58.5% are female, 41.5% are male, average age 39.0. Top brand affinities: Esporte Clube Bahia, Michael Jackson, MSN, Associação Chapecoense de Futebol, BTS.
Top brand affinities include Esporte Clube Bahia, Michael Jackson, MSN, with strongest over-indexing on Esporte Clube Bahia (1.55× the country average).
Demographically, the Federal Senate audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Federal Senate fan in Brazil is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Federal Senate profile in Brazil.
58.5% are female, 41.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.0 |
| Estimated audience size | 20,748,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Federal Senate audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 84.4% |
| Portugal | 3.4% |
| United States | 2.1% |
The strongest cross-interests of the Federal Senate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goiás Esporte Clube | Sports | 2.01× | ||
| 02 | Rick and Morty | Movies & TV | 2.01× | ||
| 03 | Keanu Reeves | Movies & TV | 2.01× | ||
| 04 | Sylvester Stallone | Movies & TV | 2.01× | ||
| 05 | Rita Lee | Music & Radio | 1.85× | ||
| 06 | Campeonato Brasileiro Série B | Sports | 1.85× | ||
| 07 | The Big Bang Theory | Movies & TV | 1.80× | ||
| 08 | Mexico | Travel & Leisure | 1.78× | ||
| 09 | Associação Chapecoense de Futebol | Sports | 1.77× | ||
| 10 | BTS | Music & Radio | 1.73× | ||
| 11 | Spanish language | Politics & Society | 1.71× | ||
| 12 | Bossa nova | Music & Radio | 1.71× | ||
| 13 | Michael Jackson | Music & Radio | 1.65× | ||
| 14 | MSN | News | 1.63× | ||
| 15 | Anne Hathaway | Movies & TV | 1.63× | ||
| 16 | Wikipedia | Internet & Social Media | 1.56× | ||
| 17 | Esporte Clube Bahia | Sports | 1.55× | ||
| 18 | Brad Pitt | Movies & TV | 1.55× | ||
| 19 | Public transport | Cars & Mobility | 1.54× | ||
| 20 | Microwave oven | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Federal Senate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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