Federal Senate Audience in Brazil
Federal Senate has an estimated audience of 20,748,830 people in Brazil. 58.5% are female, 41.5% are male, average age 39.0. Top brand affinities: Esporte Clube Bahia, MSN, Associação Chapecoense de Futebol, The Big Bang Theory, Goiás Esporte Clube.
Top brand affinities include Esporte Clube Bahia, MSN, Associação Chapecoense de Futebol, with strongest over-indexing on Esporte Clube Bahia (1.55× the country average). Demographically, the Federal Senate audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Politics & Society · Type: Topic
Demographics of Federal Senate fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.0 |
| Estimated audience size | 20,748,830 |
Audience persona
The typical Federal Senate fan in Brazil is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Esporte Clube Bahia.
Top brand affinities of Federal Senate fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esporte Clube Bahia | 1.55× | Sports |
| MSN | 1.63× | News |
| Associação Chapecoense de Futebol | 1.77× | Sports |
| The Big Bang Theory | 1.8× | Movies & TV |
| Goiás Esporte Clube | 2.01× | Sports |
| BTS | 1.73× | Music & Radio |
| Rick and Morty | 2.01× | Movies & TV |
| Spanish language | 1.71× | Politics & Society |
| Bossa nova | 1.71× | Music & Radio |
| Public transport | 1.54× | Cars & Mobility |
| Wikipedia | 1.56× | Internet & Social Media |
| Arrow | 2.01× | Movies & TV |
| Rita Lee | 1.85× | Music & Radio |
| The Last of Us | 1.9× | Games |
| Michael Jackson | 1.65× | Music & Radio |
| Brad Pitt | 1.55× | Movies & TV |
| Microwave oven | 1.52× | Home & Garden |
| Mexico | 1.78× | Travel & Leisure |
| Keanu Reeves | 2.01× | Movies & TV |
| Campeonato Brasileiro Série B | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.43 |
| Patriotism | CONSERVATISM | 1.25 |
| Individualism | JOY | 1.22 |
| Risk Appetite | THRILL | 1.11 |
| Career Orientation | POWER | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 84.4% |
| Portugal | 3.4% |
| United States | 2.1% |
See Federal Senate audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Federal Senate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.