National Air and Space Museum Audience in United States

National Air and Space Museum logo

National Air and Space Museum has an estimated audience of 1,107,366 people in United States. 43.0% are female, 57.0% are male, average age 45.2. Top regions: Virginia, Washington, District of Columbia, Maryland. Top brand affinities: Urban Outfitters, Israel, Hibachi, Wok, Vocal harmony.

The average National Air and Space Museum fan in United States is 45.2 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Washington, District of Columbia, Maryland. Top brand affinities include Urban Outfitters, Israel, Hibachi, with strongest over-indexing on Urban Outfitters (3.41× the country average). Demographically, the National Air and Space Museum audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of National Air and Space Museum fans

Demographic split for National Air and Space Museum audience in United States
MetricValue
Female43.0%
Male57.0%
Average age45.2
Estimated audience size1,107,366

Audience persona

The typical National Air and Space Museum fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for National Air and Space Museum in United States
RegionReachAffinity
Virginia97,9073.63×
Washington, District of Columbia90,87327.3×
Maryland76,2064×
Pennsylvania39,8381.07×
New York36,2270.59×
New Jersey24,7780.88×
Florida22,0500.29×
California21,6290.18×
Texas17,5200.18×
North Carolina15,9780.48×
Massachusetts10,6960.49×
Ohio10,4370.31×
Georgia10,4120.31×
Illinois8,8350.24×
Michigan6,8940.24×
Tennessee6,5000.29×
South Carolina5,9510.36×
Colorado5,5320.32×
Delaware5,5161.81×
Indiana5,4340.27×
Washington5,1820.23×
Connecticut4,7210.43×
Louisiana4,4760.31×
Missouri4,0540.23×
Minnesota3,9950.25×
West Virginia3,8960.76×
Kentucky3,8310.28×
Wisconsin3,7940.23×
Oregon2,7490.22×
Oklahoma2,6790.22×
Utah2,6510.27×
Arizona2,5520.11×
Iowa2,1960.24×
Alabama2,1880.14×
Kansas2,0540.24×
New Hampshire1,9090.44×
Arkansas1,7330.19×
Nevada1,7040.16×
Maine1,5040.38×
Mississippi1,4730.16×
Nebraska1,3330.24×
Rhode Island1,2320.35×
New Mexico1,0010.18×
Idaho9600.17×
Hawaii7970.17×
Vermont6420.33×
Montana5880.19×
South Dakota5000.2×
North Dakota4430.19×
Alaska2900.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Air and Space Museum audience
BrandAffinityCategory
Urban Outfitters3.41×Shopping
Israel3.45×Travel & Leisure
Hibachi9.62×Food & Beverages
Wok7.87×Food & Beverages
Vocal harmony4.86×Music & Radio
Sinaloa3.84×Travel & Leisure
Nebraska Cornhuskers football3.76×Sports
Corona (band)5.33×Music & Radio
Barclays Center11.55×Sports
Goop4.57×Internet & Social Media
Steampunk3.91×Fashion & Accessoires
Historic site3.33×Arts & Culture
headspace7.12×Health
Governor of Michigan5.62×Politics & Society
3D printing1.92×Technology & Electronics
Kevin Harrington (entrepreneur)20.37×Business & Career
Urban horticulture2.46×Home & Garden
Google Home4.18×Technology & Electronics
Wikia2.18×Internet & Social Media
Grinch2.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Air and Space Museum audience
TraitClusterScore
PatriotismCONSERVATISM2.71
Career OrientationPOWER1.46
Community OrientationOPEN1.35
Need for SecurityCONSERVATISM1.35
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for National Air and Space Museum
CountryShare
United States72.0%
United Kingdom7.1%
Japan2.7%

See National Air and Space Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does National Air and Space Museum have in United States?

National Air and Space Museum has an estimated audience of 1,107,366 people in United States, concentrated in Virginia and Washington, District of Columbia.

What is the gender split and age of National Air and Space Museum fans?

43.0% of National Air and Space Museum fans are female, 57.0% are male, with an average age of 45.2 years.

Which brands do National Air and Space Museum fans like most?

National Air and Space Museum fans show strongest brand affinity for Urban Outfitters (3.41×), Israel (3.45×), and Hibachi (9.62×) over the country average.

Where do National Air and Space Museum fans live in United States?

National Air and Space Museum fans in United States are most concentrated in Virginia (reach 97,907), Washington, District of Columbia (reach 90,873), and Maryland (reach 76,206). These three regions account for the largest share of the active audience.

What other brands do National Air and Space Museum fans also like?

Beyond National Air and Space Museum itself, the audience over-indexes on Israel (3.45×), Hibachi (9.62×), Wok (7.87×), and Vocal harmony (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Air and Space Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.