Rascasse Audience Intelligence

Initial public offering Audience in United States

A data profile of the people who buy, follow and care about Initial public offering in United States — modelled from more than twelve digital signal sources. Initial public offering has an estimated audience of 20,231,285 people in United States.

#1118among Topic in United States#182in Business & Career

The average Initial public offering fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online food ordering, NASDAQ, Planet Fitness, with strongest over-indexing on Online food ordering (4.27× the country average).

Demographically, the Initial public offering audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Initial public offering fan in United States is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Online food ordering.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Initial public offering profile in United States.

Audience size
20.2M
in United States
Gender
64.8%♀
35.2% male
Age
42.7
average years
Country rank
#1624
Topic in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Initial public offering fans

64.8% are female, 35.2% are male, average age 42.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Initial public offering audience in United States
MetricValue
Female64.8%
Male35.2%
Average age42.7
Estimated audience size20,231,285
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Initial public offering audience in United States
Age bracketShare%
16-199%
20-2919%
30-3923%
40-4926%
50+24%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Initial public offering audience comes from United States.

Worldwide audience distribution share by country for Initial public offering
CountryShare
United States48.3%
United Kingdom10.5%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Initial public offering audience in United States is strongest.

Fig. 05

Top regions by affinity

Initial public offering fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.19×
02Vermont~40K1.19×
03Washington, District of Columbia~70K1.18×
04Virginia~600K1.14×
05North Dakota~50K1.13×
06South Dakota~50K1.12×
07Massachusetts~400K1.11×
08New York~1M1.10×
09New Jersey~600K1.07×
10Montana~60K1.06×
11Arkansas~200K1.05×
12Delaware~60K1.05×
13West Virginia~100K1.03×
14Rhode Island~70K1.02×
15Hawaii~90K1.01×
16New Hampshire~80K1.01×
17Connecticut~200K1.00×
18Maine~70K1.00×
19Idaho~100K0.99×
20California~2M0.98×
21Washington~400K0.97×
22Indiana~400K0.97×
23Missouri~300K0.97×
24Mississippi~200K0.97×
25Illinois~600K0.95×
26New Mexico~100K0.95×
27Nebraska~100K0.95×
28Maryland~300K0.94×
29South Carolina~300K0.94×
30Kansas~100K0.94×
31Florida~1.5M0.93×
32Wisconsin~300K0.92×
33Minnesota~300K0.92×
34Iowa~200K0.92×
35Tennessee~400K0.91×
36Colorado~300K0.91×
37Kentucky~200K0.91×
38Oklahoma~200K0.91×
39Texas~1.5M0.90×
40Georgia~600K0.90×
41Michigan~500K0.90×
42Alabama~300K0.90×
43Louisiana~200K0.90×
44Utah~200K0.90×
45North Carolina~500K0.89×
46Nevada~200K0.89×
47Pennsylvania~600K0.88×
48Oregon~200K0.88×
49Arizona~400K0.85×
50Ohio~500K0.82×
Fig. 06

Affinity by region

Affinity by region — Initial public offering, United States
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Initial public offering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Initial public offering audience
#·InterestCategoryAffinity×
01Online food orderingFood & Beverages4.27×
02NASDAQBusiness & Career3.14×
03Diaper bagKids & Family2.53×
04Microwave ovenHome & Garden2.24×
05DeviantArtInternet & Social Media2.18×
06GameStopGames2.15×
07WhataburgerFood & Beverages2.08×
08InnovationBusiness & Career1.99×
09Facebook MessengerInternet & Social Media1.75×
10Planet FitnessSports1.70×
11MetaphysicsBusiness & Career1.68×
12Panera BreadFood & Beverages1.67×
13Nordstrom rackFashion & Accessoires1.63×
14ExpediaTravel & Leisure1.63×
15LodgingTravel & Leisure1.62×
16Financial servicesBusiness & Career1.59×
17IKEAHome & Garden1.57×
18Discount storesShopping1.54×
19Trader Joe'sShopping1.52×
20DrawingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Initial public offering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Initial public offering audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Career OrientationPOWER1.46×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Initial public offering audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
PatriotismCONSERVATISM0.88×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Initial public offering have in United States?

Initial public offering has an estimated audience of 20,231,285 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Initial public offering fans?

64.8% of Initial public offering fans are female, 35.2% are male, with an average age of 42.7 years.

03

Which brands do Initial public offering fans like most?

Initial public offering fans show strongest brand affinity for Online food ordering (4.27×), NASDAQ (3.14×), and Planet Fitness (1.7×) over the country average.

04

Where do Initial public offering fans live in United States?

Initial public offering fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Initial public offering fans also like?

Beyond Initial public offering itself, the audience over-indexes on NASDAQ (3.14×), Planet Fitness (1.7×), Diaper bag (2.53×), and Trader Joe's (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Initial public offering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Initial public offering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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