Initial public offering Audience in United States

Initial public offering has an estimated audience of 20,231,285 people in United States. 64.8% are female, 35.2% are male, average age 42.7. Top regions: California, New York, Texas. Top brand affinities: Horoscope, Day trading, Roulette, Pet insurance, Blended whiskey.

The average Initial public offering fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Horoscope, Day trading, Roulette, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Initial public offering audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Initial public offering fans

Demographic split for Initial public offering audience in United States
MetricValue
Female64.8%
Male35.2%
Average age42.7
Estimated audience size20,231,285

Audience persona

The typical Initial public offering fan in United States is more female, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Initial public offering in United States
RegionReachAffinity
California1,981,2800.89×
New York1,376,6341.22×
Texas1,361,6280.78×
Florida1,174,8390.86×
Illinois632,3080.94×
Virginia622,9221.26×
Georgia553,7430.89×
Massachusetts539,6391.35×
Pennsylvania527,8690.77×
North Carolina511,1870.84×
New Jersey509,1840.99×
Ohio401,9310.64×
Washington377,9070.93×
Michigan373,4440.71×
Tennessee291,6300.72×
Indiana282,1110.76×
Colorado279,7840.88×
Wisconsin278,5920.92×
Arizona261,9040.63×
Maryland261,2850.75×
Missouri245,1930.75×
South Carolina230,1500.76×
Minnesota207,4250.72×
Kentucky194,6160.77×
Alabama180,5300.64×
Connecticut170,3000.84×
Louisiana168,6460.65×
Oregon154,5930.67×
Oklahoma140,0730.62×
Mississippi132,7730.8×
Nevada131,5380.67×
Kansas130,1700.82×
Utah110,6420.61×
West Virginia109,6111.16×
Arkansas109,5290.66×
Washington, District of Columbia108,7531.79×
Iowa102,9800.62×
Hawaii96,6931.11×
Idaho93,9900.93×
Alaska93,7572.17×
Montana81,7311.46×
South Dakota80,6721.73×
North Dakota78,5481.89×
New Hampshire77,4130.97×
Wyoming76,0022.53×
Nebraska75,8040.75×
New Mexico75,4080.74×
Rhode Island74,7511.16×
Maine74,7061.03×
Vermont73,5222.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Initial public offering audience
BrandAffinityCategory
Horoscope13.08×Health
Day trading11.37×Business & Career
Roulette11.09×Games
Pet insurance12.23×Pets & Animals
Blended whiskey9.16×Food & Beverages
Whole grain10.51×Food & Beverages
Online food ordering5.03×Food & Beverages
Critical illness insurance12.97×Business & Career
Property insurance12.09×Home & Garden
Indianapolis Motor Speedway9.25×Sports
MSN2.44×News
ModCloth14.07×Fashion & Accessoires
Hobby Lobby2.36×Home & Garden
Diaper bag3.92×Kids & Family
Term life insurance10.28×Business & Career
LinkedIn2.15×Internet & Social Media
Home inspection10.58×Home & Garden
Planet Fitness2.28×Sports
Cross-country skiing8.56×Sports
Boston Marathon7.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Initial public offering audience
TraitClusterScore
Risk AppetiteTHRILL2.31
Luxury OrientationPREMIUM1.96
Family OrientationCONSERVATISM1.52
Quality AwarenessPREMIUM1.38
Convenience OrientationPREMIUM1.38
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Initial public offering
CountryShare
United States48.3%
United Kingdom10.5%
Brazil3.9%

See Initial public offering audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Initial public offering have in United States?

Initial public offering has an estimated audience of 20,231,285 people in United States, concentrated in California and New York.

What is the gender split and age of Initial public offering fans?

64.8% of Initial public offering fans are female, 35.2% are male, with an average age of 42.7 years.

Which brands do Initial public offering fans like most?

Initial public offering fans show strongest brand affinity for Horoscope (13.08×), Day trading (11.37×), and Roulette (11.09×) over the country average.

Where do Initial public offering fans live in United States?

Initial public offering fans in United States are most concentrated in California (reach 1,981,280), New York (reach 1,376,634), and Texas (reach 1,361,628). These three regions account for the largest share of the active audience.

What other brands do Initial public offering fans also like?

Beyond Initial public offering itself, the audience over-indexes on Day trading (11.37×), Roulette (11.09×), Pet insurance (12.23×), and Blended whiskey (9.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Initial public offering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.