A data profile of the people who buy, follow and care about Initial public offering in United Kingdom — modelled from more than twelve digital signal sources. Initial public offering has an estimated audience of 4,406,903 people in United Kingdom.
The average Initial public offering fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Esso, Wikipedia, Aldi, with strongest over-indexing on Esso (3.95× the country average).
Demographically, the Initial public offering audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Initial public offering fan in United Kingdom is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Initial public offering profile in United Kingdom.
74.0% are female, 26.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 45.2 |
| Estimated audience size | 4,406,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Initial public offering audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 48.3% |
| United Kingdom | 10.5% |
| Brazil | 3.9% |
Where the Initial public offering audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.19× | |
| 02 | South East | ~600K | 1.06× | |
| 03 | West Midlands | ~200K | 1.05× | |
| 04 | South West | ~400K | 1.03× | |
| 05 | East of England | ~400K | 1.01× | |
| 06 | East Midlands | ~300K | 1.01× | |
| 07 | North East | ~200K | 1.01× | |
| 08 | Northern Ireland | ~100K | 1.01× | |
| 09 | Scotland | ~400K | 0.99× | |
| 10 | Wales | ~200K | 0.97× | |
| 11 | Yorkshire and the Humber | ~300K | 0.95× | |
| 12 | North West | ~400K | 0.92× |
The strongest cross-interests of the Initial public offering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fitbit | Technology & Electronics | 5.33× | ||
| 02 | Esso | Cars & Mobility | 3.95× | ||
| 03 | Wikipedia | Internet & Social Media | 2.98× | ||
| 04 | Innovation | Business & Career | 2.92× | ||
| 05 | William Hill (bookmaker) | Games | 2.50× | ||
| 06 | Refrigerator | Home & Garden | 2.36× | ||
| 07 | Betfair | Games | 2.30× | ||
| 08 | Aldi | Shopping | 2.20× | ||
| 09 | KFC | Food & Beverages | 2.14× | ||
| 10 | Ocado | Shopping | 2.08× | ||
| 11 | Hobby | Home & Garden | 2.02× | ||
| 12 | Distilled beverage | Food & Beverages | 1.98× | ||
| 13 | Breaking news | Movies & TV | 1.93× | ||
| 14 | Energy | Home & Garden | 1.90× | ||
| 15 | B&Q | Shopping | 1.82× | ||
| 16 | EBay | Shopping | 1.80× | ||
| 17 | Lidl | Shopping | 1.80× | ||
| 18 | Kitchen | Home & Garden | 1.76× | ||
| 19 | Weddings | Kids & Family | 1.62× | ||
| 20 | Politics | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Community Orientation | OPEN | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Initial public offering has an estimated audience of 4,406,903 people in United Kingdom, concentrated in England and South East.
74.0% of Initial public offering fans are female, 26.0% are male, with an average age of 45.2 years.
Initial public offering fans show strongest brand affinity for Esso (3.95×), Wikipedia (2.98×), and Aldi (2.2×) over the country average.
Initial public offering fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Initial public offering itself, the audience over-indexes on Wikipedia (2.98×), Aldi (2.2×), William Hill (bookmaker) (2.5×), and Hobby (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Initial public offering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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