Rascasse Audience Intelligence

Initial public offering Audience in Germany

A data profile of the people who buy, follow and care about Initial public offering in Germany — modelled from more than twelve digital signal sources. Initial public offering has an estimated audience of 1,467,507 people in Germany.

#2447among Topic in Germany#417in Business & Career

The average Initial public offering fan in Germany is 40.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Esso, Aral AG, Nature, with strongest over-indexing on Esso (12.48× the country average).

Demographically, the Initial public offering audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Initial public offering fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Esso.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Initial public offering profile in Germany.

Audience size
1.5M
in Germany
Gender
61.2%♀
38.8% male
Age
40.6
average years
Country rank
#4551
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1411%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Initial public offering fans

61.2% are female, 38.8% are male, average age 40.6.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Initial public offering audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age40.6
Estimated audience size1,467,507
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Initial public offering audience in Germany
Age bracketShare%
16-1910%
20-2921%
30-3928%
40-4926%
50+15%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Initial public offering audience comes from Germany.

Worldwide audience distribution share by country for Initial public offering
CountryShare
United States48.3%
United Kingdom10.5%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Initial public offering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Initial public offering fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.48×
02Hamburg~40K1.26×
03Hessen~100K1.21×
04Bayern~300K1.14×
05Berlin~70K1.12×
06Saarland~20K1.11×
07Bremen~10K1.09×
08Rheinland-Pfalz~80K1.05×
09Mecklenburg-Vorpommern~30K0.98×
10Thüringen~40K0.94×
11Sachsen-Anhalt~40K0.93×
12Brandenburg~40K0.91×
13Schleswig-Holstein~50K0.89×
14Nordrhein-Westfalen~300K0.86×
15Niedersachsen~100K0.85×
16Sachsen~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Initial public offering, Germany
0.84×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Initial public offering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Initial public offering audience
#·InterestCategoryAffinity×
01EssoCars & Mobility12.48×
02FitbitTechnology & Electronics5.83×
03Wearable technologyTechnology & Electronics5.41×
04Jack WhiteMovies & TV5.19×
05Non-alcoholic beverageFood & Beverages4.32×
06Aral AGCars & Mobility4.13×
07Western UnionBusiness & Career3.38×
08LinkedInInternet & Social Media3.34×
09Deutsche BankBusiness & Career2.29×
10NatureHome & Garden2.16×
11InnovationBusiness & Career2.02×
12Distilled beverageFood & Beverages1.99×
13SparkasseBusiness & Career1.98×
14VacationsTravel & Leisure1.94×
15PostbankBusiness & Career1.94×
16CommerzbankBusiness & Career1.93×
17FamilyKids & Family1.82×
18Lieferando.deFood & Beverages1.72×
19TagesschauMovies & TV1.68×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Initial public offering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Initial public offering audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
Career OrientationPOWER1.76×
Early Adopter MentalityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Initial public offering audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Sports ActivityPOWER0.85×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Initial public offering have in Germany?

Initial public offering has an estimated audience of 1,467,507 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Initial public offering fans?

61.2% of Initial public offering fans are female, 38.8% are male, with an average age of 40.6 years.

03

Which brands do Initial public offering fans like most?

Initial public offering fans show strongest brand affinity for Esso (12.48×), Aral AG (4.13×), and Nature (2.16×) over the country average.

04

Where do Initial public offering fans live in Germany?

Initial public offering fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Initial public offering fans also like?

Beyond Initial public offering itself, the audience over-indexes on Aral AG (4.13×), Nature (2.16×), Family (1.82×), and Tagesschau (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Initial public offering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Initial public offering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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