Soft serve Audience in Germany
Soft serve has an estimated audience of 329,526 people in Germany. 66.9% are female, 33.1% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Sorbet, Dynamo Dresden, Frozen yogurt, American Music Award, Postmates.
The average Soft serve fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Sorbet, Dynamo Dresden, Frozen yogurt, with strongest over-indexing on Sorbet (28.09× the country average). Demographically, the Soft serve audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Soft serve fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.8 |
| Estimated audience size | 329,526 |
Audience persona
The typical Soft serve fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Sorbet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,235 | 0.64× |
| Bayern | 28,796 | 0.54× |
| Sachsen | 27,410 | 1.7× |
| Baden-Württemberg | 25,554 | 0.57× |
| Niedersachsen | 24,799 | 0.77× |
| Berlin | 17,524 | 1.19× |
| Brandenburg | 17,035 | 1.67× |
| Thüringen | 13,921 | 1.66× |
| Hessen | 13,804 | 0.55× |
| Schleswig-Holstein | 13,798 | 1.17× |
| Mecklenburg-Vorpommern | 13,146 | 2.09× |
| Rheinland-Pfalz | 9,083 | 0.55× |
| Sachsen-Anhalt | 8,548 | 1× |
| Hamburg | 6,857 | 0.92× |
| Saarland | 2,047 | 0.51× |
| Bremen | 1,349 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sorbet | 28.09× | Food & Beverages |
| Dynamo Dresden | 4.88× | Sports |
| Frozen yogurt | 18.76× | Food & Beverages |
| American Music Award | 18.04× | Music & Radio |
| Postmates | 59.21× | Food & Beverages |
| Catering | 5.4× | Food & Beverages |
| Lost Frequencies | 28.02× | Music & Radio |
| Tagesschau | 1.82× | Movies & TV |
| Obi (store) | 1.92× | Shopping |
| Ice cream | 4.79× | Food & Beverages |
| Strawberry | 8.35× | Food & Beverages |
| Jamba Juice | 32.64× | Food & Beverages |
| Clif Bar | 24.25× | Food & Beverages |
| The Hershey Company | 20.74× | Food & Beverages |
| Rossmann | 1.87× | Shopping |
| Family | 1.5× | Kids & Family |
| Spiegel Online | 1.59× | News |
| Vacations | 2.06× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 2.34× | Movies & TV |
| Chocolate brownie | 4.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.85 |
| Healthy Lifestyle | BALANCE | 1.71 |
| Convenience Orientation | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.51 |
| DIY Mentality | THRILL | 1.49 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| Japan | 6.1% |
| Canada | 4.2% |
See Soft serve audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Soft serve have in Germany?
Soft serve has an estimated audience of 329,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soft serve fans?
66.9% of Soft serve fans are female, 33.1% are male, with an average age of 40.8 years.
Which brands do Soft serve fans like most?
Soft serve fans show strongest brand affinity for Sorbet (28.09×), Dynamo Dresden (4.88×), and Frozen yogurt (18.76×) over the country average.
Where do Soft serve fans live in Germany?
Soft serve fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,235), Bayern (reach 28,796), and Sachsen (reach 27,410). These three regions account for the largest share of the active audience.
What other brands do Soft serve fans also like?
Beyond Soft serve itself, the audience over-indexes on Dynamo Dresden (4.88×), Frozen yogurt (18.76×), American Music Award (18.04×), and Postmates (59.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soft serve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.