Soft serve Audience in Germany
Soft serve has an estimated audience of 329,526 people in Germany. 66.9% are female, 33.1% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Home construction, Home Office, Goes, Strategic human resource planning, Eco Friendly Living.
The average Soft serve fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Home construction, Home Office, Goes, with strongest over-indexing on Home construction (5.23× the country average). Demographically, the Soft serve audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Soft serve fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.8 |
| Estimated audience size | 329,526 |
Audience persona
The typical Soft serve fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,235 | 0.64× |
| Bayern | 28,796 | 0.54× |
| Sachsen | 27,410 | 1.7× |
| Baden-Württemberg | 25,554 | 0.57× |
| Niedersachsen | 24,799 | 0.77× |
| Berlin | 17,524 | 1.19× |
| Brandenburg | 17,035 | 1.67× |
| Thüringen | 13,921 | 1.66× |
| Hessen | 13,804 | 0.55× |
| Schleswig-Holstein | 13,798 | 1.17× |
| Mecklenburg-Vorpommern | 13,146 | 2.09× |
| Rheinland-Pfalz | 9,083 | 0.55× |
| Sachsen-Anhalt | 8,548 | 1× |
| Hamburg | 6,857 | 0.92× |
| Saarland | 2,047 | 0.51× |
| Bremen | 1,349 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 5.23× | Home & Garden |
| Home Office | 2.34× | Business & Career |
| Goes | 1.65× | Travel & Leisure |
| Strategic human resource planning | 14.21× | Business & Career |
| Eco Friendly Living | 4.39× | Home & Garden |
| Stradivarius | 1.87× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Time (magazine) | 2.02× | News |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Eichstätt | 8.35× | Travel & Leisure |
| Home Delivery | 1.76× | Food & Beverages |
| Sixx | 1.93× | Movies & TV |
| Figure painting (hobby) | 2.41× | Arts & Culture |
| Sinister (band) | 7.28× | Music & Radio |
| Ireen Sheer | 1.54× | Music & Radio |
| Loch Lomond | 3.65× | Travel & Leisure |
| Cachorro | 1.85× | Pets & Animals |
| Bank account | 1.51× | Business & Career |
| Eimsbüttel (quarter) | 5.23× | Travel & Leisure |
| Women's empowerment | 1.69× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.85 |
| Healthy Lifestyle | BALANCE | 1.71 |
| Convenience Orientation | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.51 |
| DIY Mentality | THRILL | 1.49 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| Japan | 6.1% |
| Canada | 4.2% |
See Soft serve audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Soft serve have in Germany?
Soft serve has an estimated audience of 329,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soft serve fans?
66.9% of Soft serve fans are female, 33.1% are male, with an average age of 40.8 years.
Which brands do Soft serve fans like most?
Soft serve fans show strongest brand affinity for Home construction (5.23×), Home Office (2.34×), and Goes (1.65×) over the country average.
Where do Soft serve fans live in Germany?
Soft serve fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,235), Bayern (reach 28,796), and Sachsen (reach 27,410). These three regions account for the largest share of the active audience.
What other brands do Soft serve fans also like?
Beyond Soft serve itself, the audience over-indexes on Home Office (2.34×), Goes (1.65×), Strategic human resource planning (14.21×), and Eco Friendly Living (4.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soft serve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.