Rascasse Audience Intelligence

Soft serve Audience in United States

A data profile of the people who buy, follow and care about Soft serve in United States — modelled from more than twelve digital signal sources. Soft serve has an estimated audience of 3,601,136 people in United States.

#4581among Topic in United States#566in Food & Beverages

The average Soft serve fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Magnum (ice cream), Ice cream, Pizza Hut, with strongest over-indexing on Magnum (ice cream) (18× the country average).

Demographically, the Soft serve audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soft serve fan in United States is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Magnum (ice cream).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soft serve profile in United States.

Audience size
3.6M
in United States
Gender
69.9%♀
30.1% male
Age
39.7
average years
Country rank
#8802
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soft serve fans

69.9% are female, 30.1% are male, average age 39.7.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Soft serve audience in United States
MetricValue
Female69.9%
Male30.1%
Average age39.7
Estimated audience size3,601,136
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Soft serve audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Soft serve audience comes from United States.

Worldwide audience distribution share by country for Soft serve
CountryShare
United States45.9%
Japan6.1%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soft serve audience in United States is strongest.

Fig. 05

Top regions by affinity

Soft serve fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K3.26×
02Washington~200K2.09×
03California~800K2.08×
04New York~400K1.99×
05Washington, District of Columbia~20K1.98×
06Massachusetts~100K1.87×
07Oregon~60K1.52×
08Virginia~100K1.42×
09Maine~20K1.42×
10Maryland~80K1.33×
11Rhode Island~10K1.27×
12New Hampshire~20K1.26×
13Vermont~8K1.22×
14Connecticut~40K1.09×
15Idaho~20K1.05×
16New Jersey~90K1.01×
17Colorado~60K0.98×
18Ohio~100K0.96×
19Nevada~30K0.96×
20Alaska~7K0.95×
21Delaware~9K0.93×
22Pennsylvania~100K0.92×
23Illinois~100K0.92×
24New Mexico~20K0.91×
25South Carolina~50K0.90×
26North Carolina~100K0.89×
27Florida~200K0.88×
28Utah~30K0.88×
29Montana~8K0.85×
30North Dakota~6K0.84×
31Tennessee~60K0.83×
32South Dakota~7K0.83×
33Louisiana~40K0.81×
34Georgia~90K0.80×
35Arizona~60K0.80×
36Wisconsin~40K0.79×
37Texas~200K0.77×
38West Virginia~10K0.77×
39Kentucky~30K0.76×
40Michigan~70K0.75×
41Nebraska~10K0.71×
42Oklahoma~30K0.69×
43Mississippi~20K0.69×
44Minnesota~30K0.68×
45Arkansas~20K0.68×
46Indiana~40K0.67×
47Kansas~20K0.67×
48Alabama~30K0.65×
49Iowa~20K0.64×
50Missouri~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Soft serve, United States
0.59×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soft serve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soft serve audience
#·InterestCategoryAffinity×
01Magnum (ice cream)Food & Beverages18.00×
02SorbetFood & Beverages7.36×
03Outlet storeShopping5.25×
04Ice creamFood & Beverages4.24×
05Dairy QueenFood & Beverages3.79×
06Mineral waterFood & Beverages3.38×
07Culver'sFood & Beverages2.75×
08Pizza HutFood & Beverages2.66×
09Microwave ovenHome & Garden2.50×
10Fast casual restaurantsFood & Beverages2.43×
11Dunkin' DonutsFood & Beverages2.33×
12SubwayFood & Beverages2.10×
13Italian cuisineFood & Beverages2.02×
14In-N-Out BurgerFood & Beverages1.97×
15Discount storesShopping1.97×
16Domino's PizzaFood & Beverages1.84×
17MSNNews1.64×
18Trader Joe'sShopping1.63×
19Chick-fil-AFood & Beverages1.52×
20DessertsFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soft serve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soft serve audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
Community OrientationOPEN1.53×
ExtroversionTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soft serve audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Luxury OrientationPREMIUM0.72×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soft serve have in United States?

Soft serve has an estimated audience of 3,601,136 people in United States, concentrated in California and New York.

02

What is the gender split and age of Soft serve fans?

69.9% of Soft serve fans are female, 30.1% are male, with an average age of 39.7 years.

03

Which brands do Soft serve fans like most?

Soft serve fans show strongest brand affinity for Magnum (ice cream) (18×), Ice cream (4.24×), and Pizza Hut (2.66×) over the country average.

04

Where do Soft serve fans live in United States?

Soft serve fans in United States are most concentrated in California (reach ~800K), New York (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Soft serve fans also like?

Beyond Soft serve itself, the audience over-indexes on Ice cream (4.24×), Pizza Hut (2.66×), Dairy Queen (3.79×), and Outlet store (5.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Soft serve audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soft serve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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