Soft serve Audience in United States

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Soft serve has an estimated audience of 3,601,136 people in United States. 69.9% are female, 30.1% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Goop, Grinch, Governor of Michigan, Wok, headspace.

The average Soft serve fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (13.24× the country average). Demographically, the Soft serve audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Soft serve fans

Demographic split for Soft serve audience in United States
MetricValue
Female69.9%
Male30.1%
Average age39.7
Estimated audience size3,601,136

Audience persona

The typical Soft serve fan in United States is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Soft serve in United States
RegionReachAffinity
California875,8202.21×
New York348,0871.73×
Texas259,6490.84×
Florida235,9250.97×
Washington152,1342.11×
Virginia131,2421.5×
Massachusetts130,9651.85×
Pennsylvania115,9070.96×
Ohio112,3631.01×
Illinois106,2170.89×
North Carolina100,2440.93×
Maryland92,5951.5×
New Jersey92,3711.01×
Georgia86,5830.78×
Michigan73,8890.78×
Oregon61,4401.49×
Hawaii60,9123.93×
Tennessee60,3140.83×
Colorado55,1380.97×
Arizona52,2370.71×
Indiana48,8560.74×
South Carolina48,0710.89×
Wisconsin42,2090.78×
Connecticut37,4961.04×
Nevada31,9910.92×
Kentucky31,0050.69×
Minnesota30,7650.6×
Utah30,7080.95×
Missouri28,3500.49×
Louisiana26,3580.57×
Alabama25,8500.51×
Washington, District of Columbia22,4832.08×
Oklahoma21,3860.53×
New Hampshire18,9051.33×
Idaho17,3530.96×
Rhode Island16,5161.44×
Maine15,6371.21×
New Mexico14,0310.78×
Kansas13,7240.48×
Arkansas12,6980.43×
Iowa12,4540.42×
Mississippi9,5290.32×
Vermont8,5501.35×
Delaware8,4070.85×
West Virginia8,0850.48×
Nebraska7,2280.4×
Montana7,2230.72×
Alaska6,9780.91×
South Dakota2,8140.34×
North Dakota2,5580.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soft serve audience
BrandAffinityCategory
Goop13.24×Internet & Social Media
Grinch7.39×Movies & TV
Governor of Michigan13.08×Politics & Society
Wok11.27×Food & Beverages
headspace14.32×Health
Vocal harmony6.9×Music & Radio
Grace Slick12.2×Music & Radio
Google Home8.83×Technology & Electronics
Cherish (group)13.77×Music & Radio
Hibachi9.62×Food & Beverages
Mathcore9.5×Music & Radio
Kikar HaShabbat19.11×News
Elsword18×Games
El Paso County, Colorado13.73×Travel & Leisure
Historic site4.29×Arts & Culture
No Escape (1994 film)11.34×Movies & TV
Fairy godmother7.4×Literature
Hipster9.3×Politics & Society
Guitarist (magazine)11.05×Music & Radio
Peace and conflict studies17.93×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soft serve audience
TraitClusterScore
Convenience OrientationPREMIUM1.39
ExtroversionTHRILL1.34
CreativityOPEN1.26
Price SensitivityPREMIUM1.2
Healthy LifestyleBALANCE1.16
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Soft serve
CountryShare
United States45.9%
Japan6.1%
Canada4.2%

See Soft serve audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Soft serve have in United States?

Soft serve has an estimated audience of 3,601,136 people in United States, concentrated in California and New York.

What is the gender split and age of Soft serve fans?

69.9% of Soft serve fans are female, 30.1% are male, with an average age of 39.7 years.

Which brands do Soft serve fans like most?

Soft serve fans show strongest brand affinity for Goop (13.24×), Grinch (7.39×), and Governor of Michigan (13.08×) over the country average.

Where do Soft serve fans live in United States?

Soft serve fans in United States are most concentrated in California (reach 875,820), New York (reach 348,087), and Texas (reach 259,649). These three regions account for the largest share of the active audience.

What other brands do Soft serve fans also like?

Beyond Soft serve itself, the audience over-indexes on Grinch (7.39×), Governor of Michigan (13.08×), Wok (11.27×), and headspace (14.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soft serve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.