Rascasse Audience Intelligence

Horse show Audience in Germany

A data profile of the people who buy, follow and care about Horse show in Germany — modelled from more than twelve digital signal sources. Horse show has an estimated audience of 2,085,244 people in Germany.

#87among Touchpoint in Germany#91in Pets & Animals

The average Horse show fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Harry Potter, Borussia Dortmund, with strongest over-indexing on dB’s (1.86× the country average).

Demographically, the Horse show audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horse show fan in Germany is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for dB’s.

Category: Pets & Animals · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse show profile in Germany.

Audience size
2.1M
in Germany
Gender
67.3%♀
32.7% male
Age
36.1
average years
Country rank
#3209
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse show fans

67.3% are female, 32.7% are male, average age 36.1.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Horse show audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age36.1
Estimated audience size2,085,244
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Horse show audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Horse show audience comes from Germany.

Worldwide audience distribution share by country for Horse show
CountryShare
United States22.6%
Germany15.0%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horse show fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.26×
02Schleswig-Holstein~90K1.15×
03Mecklenburg-Vorpommern~50K1.15×
04Niedersachsen~200K1.10×
05Sachsen-Anhalt~60K1.08×
06Thüringen~60K1.08×
07Nordrhein-Westfalen~500K1.03×
08Bremen~20K1.03×
09Brandenburg~70K1.02×
10Baden-Württemberg~300K0.99×
11Hamburg~50K0.99×
12Sachsen~100K0.94×
13Bayern~300K0.92×
14Rheinland-Pfalz~90K0.90×
15Hessen~100K0.83×
16Berlin~80K0.82×
Fig. 06

Affinity by region

Affinity by region — Horse show, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse show audience
#·InterestCategoryAffinity×
01SaddleSports4.47×
02Equine therapyHealth4.41×
03PonyPets & Animals3.45×
04Equine nutritionPets & Animals3.29×
05HandicraftHome & Garden2.18×
06Harry PotterMovies & TV2.16×
07Borussia DortmundSports1.98×
08CraftsHome & Garden1.87×
09dB’sMusic & Radio1.86×
10BundesligaSports1.85×
11SpotifyInternet & Social Media1.84×
12H&MShopping1.81×
13FIFA World CupSports1.69×
14FC Bayern MunichSports1.66×
15Outdoor recreationSports1.64×
16Physical fitnessSports1.56×
17Arts and musicArts & Culture1.55×
18Home and gardenHome & Garden1.53×
19Food and drinkFood & Beverages1.51×
20FoodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse show audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
CreativityOPEN1.58×
Sports ActivityPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse show audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.62×
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse show have in Germany?

Horse show has an estimated audience of 2,085,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horse show fans?

67.3% of Horse show fans are female, 32.7% are male, with an average age of 36.1 years.

03

Which brands do Horse show fans like most?

Horse show fans show strongest brand affinity for dB’s (1.86×), Harry Potter (2.16×), and Borussia Dortmund (1.98×) over the country average.

04

Where do Horse show fans live in Germany?

Horse show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Horse show fans also like?

Beyond Horse show itself, the audience over-indexes on Harry Potter (2.16×), Borussia Dortmund (1.98×), FC Bayern Munich (1.66×), and Food and drink (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Horse show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horse show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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