Horse show Audience in Germany
Horse show has an estimated audience of 2,085,244 people in Germany. 67.3% are female, 32.7% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, Food and drink, Arts and music, Equine therapy.
The average Horse show fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, Food and drink, with strongest over-indexing on Borussia Dortmund (1.98× the country average). Demographically, the Horse show audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Touchpoint
Demographics of Horse show fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 36.1 |
| Estimated audience size | 2,085,244 |
Audience persona
The typical Horse show fan in Germany is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,903 | 0.48× |
| Bayern | 185,715 | 0.55× |
| Baden-Württemberg | 131,020 | 0.46× |
| Niedersachsen | 125,949 | 0.62× |
| Hessen | 99,809 | 0.63× |
| Thüringen | 79,104 | 1.49× |
| Rheinland-Pfalz | 78,510 | 0.75× |
| Sachsen-Anhalt | 76,763 | 1.42× |
| Brandenburg | 73,537 | 1.14× |
| Sachsen | 68,315 | 0.67× |
| Berlin | 65,332 | 0.7× |
| Mecklenburg-Vorpommern | 64,386 | 1.62× |
| Schleswig-Holstein | 62,899 | 0.84× |
| Saarland | 61,175 | 2.39× |
| Hamburg | 45,905 | 0.97× |
| Bremen | 38,420 | 2.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.98× | Sports |
| Harry Potter | 2.16× | Movies & TV |
| Food and drink | 1.51× | Food & Beverages |
| Arts and music | 1.55× | Arts & Culture |
| Equine therapy | 4.41× | Health |
| Outdoor recreation | 1.64× | Sports |
| Bundesliga | 1.85× | Sports |
| Food | 1.51× | Food & Beverages |
| Home and garden | 1.53× | Home & Garden |
| FC Bayern Munich | 1.66× | Sports |
| Handicraft | 2.18× | Home & Garden |
| Saddle | 4.47× | Sports |
| Spotify | 1.84× | Internet & Social Media |
| Pony | 3.45× | Pets & Animals |
| Crafts | 1.87× | Home & Garden |
| Equine nutrition | 3.29× | Pets & Animals |
| H&M | 1.81× | Shopping |
| FIFA World Cup | 1.69× | Sports |
| Physical fitness | 1.56× | Sports |
| Gift | 2.04× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.21 |
| Urban Lifestyle | OPEN | 1.15 |
| Sports Activity | POWER | 1.08 |
| Creativity | OPEN | 1.04 |
| Travelling | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Germany | 15.0% |
| Japan | 7.6% |
See Horse show audiences in other countries
More Pets & Animals audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Horse show have in Germany?
Horse show has an estimated audience of 2,085,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horse show fans?
67.3% of Horse show fans are female, 32.7% are male, with an average age of 36.1 years.
Which brands do Horse show fans like most?
Horse show fans show strongest brand affinity for Borussia Dortmund (1.98×), Harry Potter (2.16×), and Food and drink (1.51×) over the country average.
Where do Horse show fans live in Germany?
Horse show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,903), Bayern (reach 185,715), and Baden-Württemberg (reach 131,020). These three regions account for the largest share of the active audience.
What other brands do Horse show fans also like?
Beyond Horse show itself, the audience over-indexes on Harry Potter (2.16×), Food and drink (1.51×), Arts and music (1.55×), and Equine therapy (4.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.