Rascasse Audience Intelligence

Horse care Audience in Germany

A data profile of the people who buy, follow and care about Horse care in Germany — modelled from more than twelve digital signal sources. Horse care has an estimated audience of 2,413,859 people in Germany.

#1636among Topic in Germany#82in Pets & Animals

The average Horse care fan in Germany is 36.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Maite Kelly, Horseback riding, Andy Borg, with strongest over-indexing on Maite Kelly (9.29× the country average).

Demographically, the Horse care audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horse care fan in Germany is more female, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Maite Kelly.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse care profile in Germany.

Audience size
2.4M
in Germany
Gender
65.1%♀
34.9% male
Age
36.4
average years
Country rank
#2749
Topic in Germany
Fig. 01

Search interest · 12-month trend

+268%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse care fans

65.1% are female, 34.9% are male, average age 36.4.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Horse care audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age36.4
Estimated audience size2,413,859
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Horse care audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Horse care audience comes from Germany.

Worldwide audience distribution share by country for Horse care
CountryShare
United States21.3%
Germany15.0%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horse care fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.63×
02Schleswig-Holstein~100K1.39×
03Niedersachsen~300K1.31×
04Bayern~500K1.25×
05Hamburg~50K1.01×
06Thüringen~60K0.99×
07Mecklenburg-Vorpommern~50K0.99×
08Sachsen-Anhalt~60K0.98×
09Sachsen~100K0.96×
10Rheinland-Pfalz~100K0.90×
11Nordrhein-Westfalen~500K0.89×
12Baden-Württemberg~300K0.89×
13Saarland~30K0.89×
14Hessen~200K0.85×
15Bremen~20K0.85×
16Berlin~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Horse care, Germany
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse care audience
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio9.29×
02Isabel MarantFashion & Accessoires7.72×
03Horseback ridingSports7.22×
04FendtCars & Mobility7.01×
05Andy BorgMusic & Radio6.53×
06ArmedangelsFashion & Accessoires5.56×
07Mary RoosMusic & Radio5.32×
08FressnapfShopping3.56×
09Pet sittingPets & Animals3.44×
10HugendubelShopping3.10×
11Robert RedfordMovies & TV3.01×
12BeaglePets & Animals2.82×
13French BulldogPets & Animals2.69×
14Labrador RetrieverPets & Animals2.65×
15ZaraShopping2.44×
16House musicMusic & Radio2.06×
17Lieferando.deFood & Beverages1.96×
18Do it yourself (DIY)Home & Garden1.76×
19Women's clothingFashion & Accessoires1.67×
20Harry PotterMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse care audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.14×
SustainabilityBALANCE1.62×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse care audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
PatriotismCONSERVATISM0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse care have in Germany?

Horse care has an estimated audience of 2,413,859 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Horse care fans?

65.1% of Horse care fans are female, 34.9% are male, with an average age of 36.4 years.

03

Which brands do Horse care fans like most?

Horse care fans show strongest brand affinity for Maite Kelly (9.29×), Horseback riding (7.22×), and Andy Borg (6.53×) over the country average.

04

Where do Horse care fans live in Germany?

Horse care fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~500K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Horse care fans also like?

Beyond Horse care itself, the audience over-indexes on Horseback riding (7.22×), Andy Borg (6.53×), Isabel Marant (7.72×), and Hugendubel (3.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Horse care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horse care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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