Horse care Audience in Germany
Horse care has an estimated audience of 2,413,859 people in Germany. 65.1% are female, 34.9% are male, average age 36.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Progressive rock, Artistic inspiration, Gil Ofarim, Collectable, Natural rubber.
The average Horse care fan in Germany is 36.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Progressive rock, Artistic inspiration, Gil Ofarim, with strongest over-indexing on Progressive rock (2.52× the country average). Demographically, the Horse care audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Horse care fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 36.4 |
| Estimated audience size | 2,413,859 |
Audience persona
The typical Horse care fan in Germany is more female, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 539,666 | 1.39× |
| Nordrhein-Westfalen | 477,774 | 0.9× |
| Niedersachsen | 354,188 | 1.51× |
| Baden-Württemberg | 314,640 | 0.96× |
| Hessen | 158,963 | 0.86× |
| Schleswig-Holstein | 132,836 | 1.53× |
| Rheinland-Pfalz | 113,068 | 0.93× |
| Sachsen | 91,174 | 0.77× |
| Brandenburg | 74,554 | 1× |
| Berlin | 64,235 | 0.6× |
| Thüringen | 63,711 | 1.04× |
| Hamburg | 61,722 | 1.13× |
| Sachsen-Anhalt | 55,070 | 0.88× |
| Mecklenburg-Vorpommern | 44,081 | 0.96× |
| Saarland | 24,345 | 0.82× |
| Bremen | 14,865 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.52× | Music & Radio |
| Artistic inspiration | 1.86× | Arts & Culture |
| Gil Ofarim | 1.64× | Music & Radio |
| Collectable | 1.68× | Kids & Family |
| Natural rubber | 2.22× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.52× | Music & Radio |
| Figure painting (hobby) | 2.93× | Arts & Culture |
| Mechanic | 1.51× | Cars & Mobility |
| Icon (magazine) | 1.73× | Arts & Culture |
| Fantasy Earth: Zero | 4.22× | Games |
| Hatten | 3.26× | Travel & Leisure |
| Information sensitivity | 3.16× | Technology & Electronics |
| Kingdom of Judah | 4.72× | Politics & Society |
| Picnic | 2.05× | Kids & Family |
| Ipekyol | 2.26× | Shopping |
| Gloria | 2.56× | Music & Radio |
| Ireen Sheer | 1.54× | Music & Radio |
| Liberace | 3.29× | Music & Radio |
| Building insulation | 2.25× | Home & Garden |
| Golem | 1.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Pet Ownership | JOY | 1.26 |
| Sustainability | BALANCE | 1.21 |
| Urban Lifestyle | OPEN | 1.18 |
| Creativity | OPEN | 1.15 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 15.0% |
| Japan | 8.4% |
See Horse care audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horse care have in Germany?
Horse care has an estimated audience of 2,413,859 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Horse care fans?
65.1% of Horse care fans are female, 34.9% are male, with an average age of 36.4 years.
Which brands do Horse care fans like most?
Horse care fans show strongest brand affinity for Progressive rock (2.52×), Artistic inspiration (1.86×), and Gil Ofarim (1.64×) over the country average.
Where do Horse care fans live in Germany?
Horse care fans in Germany are most concentrated in Bayern (reach 539,666), Nordrhein-Westfalen (reach 477,774), and Niedersachsen (reach 354,188). These three regions account for the largest share of the active audience.
What other brands do Horse care fans also like?
Beyond Horse care itself, the audience over-indexes on Artistic inspiration (1.86×), Gil Ofarim (1.64×), Collectable (1.68×), and Natural rubber (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.