Horse care Audience in United States

Horse care logo

Horse care has an estimated audience of 3,438,369 people in United States. 54.4% are female, 45.6% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: UK garage, Product design, Vocal harmony, Historic site, Governor of Michigan.

The average Horse care fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Product design, Vocal harmony, with strongest over-indexing on UK garage (19.19× the country average). Demographically, the Horse care audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horse care fans

Demographic split for Horse care audience in United States
MetricValue
Female54.4%
Male45.6%
Average age37.5
Estimated audience size3,438,369

Audience persona

The typical Horse care fan in United States is balanced, around 37.5 years old, with strong DIY Mentality tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Horse care in United States
RegionReachAffinity
California260,5140.69×
Texas186,7850.63×
New York137,7860.72×
Florida118,9800.51×
Georgia66,1080.62×
North Carolina62,1040.6×
Illinois60,4510.53×
Ohio57,3260.54×
Pennsylvania57,2900.49×
Tennessee52,2030.76×
Washington51,5790.75×
Michigan51,0610.57×
Virginia50,8870.61×
Arizona47,4720.68×
New Jersey40,9530.47×
Indiana40,7250.65×
Colorado39,8620.74×
Massachusetts38,3070.57×
Missouri37,8630.68×
Kentucky36,5230.85×
South Carolina31,7670.61×
Oklahoma31,5440.83×
Wisconsin28,3820.55×
Alabama28,2820.59×
Oregon27,8520.71×
Minnesota26,6930.54×
Arkansas26,5630.94×
Utah26,3010.85×
Mississippi25,6290.9×
Maryland24,6310.42×
Iowa23,1910.82×
Louisiana22,7870.51×
Kansas21,1710.78×
West Virginia21,1581.32×
Alaska21,1142.87×
Nevada19,7480.59×
Idaho19,5381.13×
Hawaii18,6641.26×
Montana18,4061.93×
South Dakota18,1672.29×
North Dakota17,6892.5×
New Hampshire17,4331.29×
Wyoming17,1163.36×
Nebraska17,0710.99×
Connecticut17,0450.49×
New Mexico16,9820.98×
Rhode Island16,8341.54×
Maine16,8241.37×
Vermont16,5572.74×
Delaware15,0751.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse care audience
BrandAffinityCategory
UK garage19.19×Music & Radio
Product design6.24×Business & Career
Vocal harmony11.89×Music & Radio
Historic site8.64×Arts & Culture
Governor of Michigan15.01×Politics & Society
Hibachi13.77×Food & Beverages
Isometric exercise14.53×Sports
Goop8.03×Internet & Social Media
Grinch5.89×Movies & TV
Hipster12.73×Politics & Society
Fairy godmother9.76×Literature
Google Home8.23×Technology & Electronics
Pro-Ject5.07×Music & Radio
Bank account3.05×Business & Career
Mathcore9.84×Music & Radio
Collectable1.9×Kids & Family
Cherish (group)12.35×Music & Radio
Combat sport1.79×Sports
Natural rubber2.32×Cars & Mobility
Wok7.29×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse care audience
TraitClusterScore
DIY MentalityTHRILL1.58
Pet OwnershipJOY1.54
Sports ActivityPOWER1.54
LGBTQ+ IdentityOPEN1.43
TraditionCONSERVATISM1.38
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Horse care
CountryShare
United States21.3%
Germany15.0%
Japan8.4%

See Horse care audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse care have in United States?

Horse care has an estimated audience of 3,438,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Horse care fans?

54.4% of Horse care fans are female, 45.6% are male, with an average age of 37.5 years.

Which brands do Horse care fans like most?

Horse care fans show strongest brand affinity for UK garage (19.19×), Product design (6.24×), and Vocal harmony (11.89×) over the country average.

Where do Horse care fans live in United States?

Horse care fans in United States are most concentrated in California (reach 260,514), Texas (reach 186,785), and New York (reach 137,786). These three regions account for the largest share of the active audience.

What other brands do Horse care fans also like?

Beyond Horse care itself, the audience over-indexes on Product design (6.24×), Vocal harmony (11.89×), Historic site (8.64×), and Governor of Michigan (15.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.