Rascasse Audience Intelligence

Horse care Audience in United States

A data profile of the people who buy, follow and care about Horse care in United States — modelled from more than twelve digital signal sources. Horse care has an estimated audience of 3,438,369 people in United States.

#4714among Topic in United States#200in Pets & Animals

The average Horse care fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horseback riding, Clothing, Hair Extensions, with strongest over-indexing on Horseback riding (9.92× the country average).

Demographically, the Horse care audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse care fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Horseback riding.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse care profile in United States.

Audience size
3.4M
in United States
Gender
54.4%♀
45.6% male
Age
37.5
average years
Country rank
#9166
Topic in United States
Fig. 01

Search interest · 12-month trend

+135%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse care fans

54.4% are female, 45.6% are male, average age 37.5.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Horse care audience in United States
MetricValue
Female54.4%
Male45.6%
Average age37.5
Estimated audience size3,438,369
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Horse care audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Horse care audience comes from United States.

Worldwide audience distribution share by country for Horse care
CountryShare
United States21.3%
Germany15.0%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse care audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse care fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.28×
02Vermont~8K1.27×
03North Dakota~9K1.24×
04Montana~10K1.19×
05South Dakota~9K1.19×
06Delaware~10K1.10×
07West Virginia~20K1.07×
08Rhode Island~10K1.07×
09Maine~10K1.05×
10Hawaii~20K1.03×
11Kentucky~40K1.02×
12New Hampshire~10K1.02×
13Idaho~20K1.00×
14Nebraska~20K0.99×
15Arkansas~30K0.98×
16Mississippi~30K0.98×
17New Mexico~20K0.98×
18Washington, District of Columbia~10K0.98×
19Oklahoma~40K0.97×
20Tennessee~70K0.95×
21Oregon~40K0.95×
22Utah~30K0.95×
23Iowa~30K0.95×
24Kansas~30K0.95×
25California~400K0.94×
26Louisiana~40K0.94×
27Indiana~60K0.92×
28Missouri~50K0.92×
29Wisconsin~50K0.92×
30Alabama~40K0.92×
31Arizona~60K0.91×
32Colorado~50K0.90×
33South Carolina~50K0.89×
34Connecticut~30K0.89×
35Nevada~30K0.89×
36Michigan~80K0.88×
37Washington~60K0.87×
38Georgia~90K0.85×
39Maryland~50K0.85×
40Minnesota~40K0.85×
41North Carolina~90K0.84×
42Virginia~70K0.84×
43Massachusetts~60K0.84×
44New Jersey~70K0.83×
45Pennsylvania~100K0.82×
46Ohio~90K0.82×
47Texas~200K0.80×
48New York~200K0.80×
49Illinois~90K0.78×
50Florida~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Horse care, United States
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse care audience
#·InterestCategoryAffinity×
01Celebrity GossipNews10.96×
02Horseback ridingSports9.92×
03Fox & FriendsMovies & TV9.06×
04Toyota SupraCars & Mobility8.01×
05Dungeons & DragonsGames7.97×
06Dog agilityPets & Animals6.89×
07Rick and MortyMovies & TV6.17×
08Hair ExtensionsBeauty & Wellness5.16×
09Boot BarnFashion & Accessoires4.95×
10Folk musicMusic & Radio4.09×
11Diaper bagKids & Family3.46×
12Veterinary medicineBusiness & Career2.73×
13Planet FitnessSports2.49×
14High-definition televisionTechnology & Electronics2.37×
15ClothingFashion & Accessoires2.27×
16Online shoppingShopping1.93×
17Consumer electronicsTechnology & Electronics1.81×
18VehiclesCars & Mobility1.76×
19CosmeticsBeauty & Wellness1.73×
20DogsPets & Animals1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse care audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.56×
TraditionCONSERVATISM2.14×
Risk AppetiteTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse care audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Convenience OrientationPREMIUM0.82×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse care have in United States?

Horse care has an estimated audience of 3,438,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horse care fans?

54.4% of Horse care fans are female, 45.6% are male, with an average age of 37.5 years.

03

Which brands do Horse care fans like most?

Horse care fans show strongest brand affinity for Horseback riding (9.92×), Clothing (2.27×), and Hair Extensions (5.16×) over the country average.

04

Where do Horse care fans live in United States?

Horse care fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Horse care fans also like?

Beyond Horse care itself, the audience over-indexes on Clothing (2.27×), Hair Extensions (5.16×), Online shopping (1.93×), and Rick and Morty (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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