Eventing Audience in Germany
Eventing has an estimated audience of 2,127,686 people in Germany. 67.5% are female, 32.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Borussia Dortmund, Equine therapy, Arts and music, Harry Potter, Outdoor recreation.
The average Eventing fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Borussia Dortmund, Equine therapy, Arts and music, with strongest over-indexing on Borussia Dortmund (1.89× the country average). Demographically, the Eventing audience skews more female with an average age of 35.9, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Eventing fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 35.9 |
| Estimated audience size | 2,127,686 |
Audience persona
The typical Eventing fan in Germany is more female, around 35.9 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 527,638 | 1.13× |
| Bayern | 364,518 | 1.07× |
| Niedersachsen | 323,042 | 1.56× |
| Baden-Württemberg | 320,632 | 1.1× |
| Hessen | 152,657 | 0.94× |
| Schleswig-Holstein | 104,625 | 1.37× |
| Sachsen | 89,169 | 0.85× |
| Berlin | 67,020 | 0.7× |
| Brandenburg | 64,664 | 0.98× |
| Rheinland-Pfalz | 58,833 | 0.55× |
| Hamburg | 50,279 | 1.05× |
| Sachsen-Anhalt | 49,419 | 0.9× |
| Mecklenburg-Vorpommern | 48,578 | 1.2× |
| Thüringen | 46,280 | 0.85× |
| Saarland | 24,243 | 0.93× |
| Bremen | 14,773 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.89× | Sports |
| Equine therapy | 4.95× | Health |
| Arts and music | 1.62× | Arts & Culture |
| Harry Potter | 1.6× | Movies & TV |
| Outdoor recreation | 1.52× | Sports |
| Bundesliga | 1.76× | Sports |
| Saddle | 4.7× | Sports |
| Pony | 3.72× | Pets & Animals |
| Home and garden | 1.54× | Home & Garden |
| Equine nutrition | 3.52× | Pets & Animals |
| Dog breed | 2.48× | Pets & Animals |
| Crafts | 1.9× | Home & Garden |
| Spotify | 1.79× | Internet & Social Media |
| H&M | 1.83× | Shopping |
| Physical fitness | 1.56× | Sports |
| Gift | 2.1× | Shopping |
| CHECK24 | 2.09× | Business & Career |
| Dachshund | 2.9× | Pets & Animals |
| Dog breeding | 3.34× | Pets & Animals |
| Poodle | 2.97× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.24 |
| Pet Ownership | JOY | 1.21 |
| Travelling | THRILL | 1.15 |
| Sustainability | BALANCE | 1.13 |
| Luxury Orientation | PREMIUM | 1.13 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 16.3% |
| Japan | 8.9% |
See Eventing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Eventing have in Germany?
Eventing has an estimated audience of 2,127,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eventing fans?
67.5% of Eventing fans are female, 32.5% are male, with an average age of 35.9 years.
Which brands do Eventing fans like most?
Eventing fans show strongest brand affinity for Borussia Dortmund (1.89×), Equine therapy (4.95×), and Arts and music (1.62×) over the country average.
Where do Eventing fans live in Germany?
Eventing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 527,638), Bayern (reach 364,518), and Niedersachsen (reach 323,042). These three regions account for the largest share of the active audience.
What other brands do Eventing fans also like?
Beyond Eventing itself, the audience over-indexes on Equine therapy (4.95×), Arts and music (1.62×), Harry Potter (1.6×), and Outdoor recreation (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eventing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.