Rascasse Audience Intelligence

Trail riding Audience in Germany

A data profile of the people who buy, follow and care about Trail riding in Germany — modelled from more than twelve digital signal sources. Trail riding has an estimated audience of 1,280,885 people in Germany.

#93among Sport in Germany#2675among Topic in Germany#432in Sports

The average Trail riding fan in Germany is 37.8 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Krämer Pferdesport, Horze, Western riding, with strongest over-indexing on Krämer Pferdesport (24.82× the country average).

Demographically, the Trail riding audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trail riding fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trail riding profile in Germany.

Audience size
1.3M
in Germany
Gender
66.2%♀
33.8% male
Age
37.8
average years
Country rank
#5181
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trail riding fans

66.2% are female, 33.8% are male, average age 37.8.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Trail riding audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age37.8
Estimated audience size1,280,885
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Trail riding audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Trail riding audience comes from Germany.

Worldwide audience distribution share by country for Trail riding
CountryShare
United States29.9%
Germany12.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trail riding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trail riding fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.63×
02Rheinland-Pfalz~80K1.32×
03Bayern~300K1.24×
04Hessen~100K1.13×
05Bremen~10K1.08×
06Saarland~20K1.01×
07Niedersachsen~100K1.00×
08Brandenburg~40K0.98×
09Mecklenburg-Vorpommern~20K0.96×
10Nordrhein-Westfalen~300K0.95×
11Sachsen~60K0.94×
12Schleswig-Holstein~40K0.93×
13Thüringen~30K0.92×
14Sachsen-Anhalt~30K0.91×
15Hamburg~20K0.86×
16Berlin~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Trail riding, Germany
0.77×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trail riding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trail riding audience
#·InterestCategoryAffinity×
01Krämer PferdesportSports24.82×
02HorzeSports24.21×
03Christian AhlmannSports20.00×
04PIKEURSports20.00×
05HaflingerFashion & Accessoires13.47×
06OsteopathyHealth12.32×
07EurostarCars & Mobility11.61×
08Western ridingSports9.07×
09FEI World Equestrian GamesSports7.28×
10Horse racingSports6.06×
11Maite KellyMusic & Radio5.49×
12Isabel MarantFashion & Accessoires5.21×
13Pet sittingPets & Animals4.81×
14Horseback ridingSports4.36×
15Veterinary medicineBusiness & Career4.34×
16Tour de FranceSports3.71×
17Ski resortTravel & Leisure3.37×
18HugendubelShopping2.89×
19LivemusicMusic & Radio2.87×
20House musicMusic & Radio2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trail riding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trail riding audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.01×
Risk AppetiteTHRILL1.69×
TravellingTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trail riding audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Design AffinityPREMIUM0.89×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trail riding have in Germany?

Trail riding has an estimated audience of 1,280,885 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Trail riding fans?

66.2% of Trail riding fans are female, 33.8% are male, with an average age of 37.8 years.

03

Which brands do Trail riding fans like most?

Trail riding fans show strongest brand affinity for Krämer Pferdesport (24.82×), Horze (24.21×), and Western riding (9.07×) over the country average.

04

Where do Trail riding fans live in Germany?

Trail riding fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trail riding fans also like?

Beyond Trail riding itself, the audience over-indexes on Horze (24.21×), Western riding (9.07×), Pet sitting (4.81×), and Christian Ahlmann (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Trail riding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trail riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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