Trail riding Audience in Germany
Trail riding has an estimated audience of 1,280,885 people in Germany. 66.2% are female, 33.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Krämer Pferdesport, Isabell Werth, PIKEUR, Spiegel Online.
The average Trail riding fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Krämer Pferdesport, Isabell Werth, with strongest over-indexing on Livemusic (4.26× the country average). Demographically, the Trail riding audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Trail riding fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 37.8 |
| Estimated audience size | 1,280,885 |
Audience persona
The typical Trail riding fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 289,059 | 1.03× |
| Bayern | 282,361 | 1.37× |
| Baden-Württemberg | 272,906 | 1.56× |
| Niedersachsen | 133,106 | 1.07× |
| Hessen | 112,732 | 1.15× |
| Rheinland-Pfalz | 97,802 | 1.52× |
| Sachsen | 60,218 | 0.96× |
| Schleswig-Holstein | 42,127 | 0.92× |
| Brandenburg | 40,448 | 1.02× |
| Berlin | 38,218 | 0.67× |
| Thüringen | 24,006 | 0.74× |
| Sachsen-Anhalt | 23,315 | 0.7× |
| Hamburg | 19,663 | 0.68× |
| Mecklenburg-Vorpommern | 19,454 | 0.8× |
| Saarland | 13,067 | 0.83× |
| Bremen | 10,771 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.26× | Music & Radio |
| Krämer Pferdesport | 17.43× | Sports |
| Isabell Werth | 10.48× | Sports |
| PIKEUR | 20× | Sports |
| Spiegel Online | 1.88× | News |
| Fressnapf | 2.99× | Shopping |
| Veterinary medicine | 3.09× | Business & Career |
| Natural foods | 3.6× | Food & Beverages |
| Mountain biking | 3.32× | Sports |
| Horze | 11.28× | Sports |
| Pet store | 2.66× | Pets & Animals |
| Ski resort | 2.96× | Travel & Leisure |
| Horseback riding | 3.91× | Sports |
| Pet food | 2.21× | Pets & Animals |
| Osteopathy | 10.15× | Health |
| Travel Blogger | 4.62× | Travel & Leisure |
| Digital photography | 2.31× | Business & Career |
| Property finder | 2.49× | Home & Garden |
| Eurostar | 8.03× | Cars & Mobility |
| Labrador Retriever | 2.37× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.42 |
| Travelling | THRILL | 1.38 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Healthy Lifestyle | BALANCE | 1.11 |
| LGBTQ+ Identity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Germany | 12.7% |
| United Kingdom | 6.2% |
See Trail riding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Trail riding have in Germany?
Trail riding has an estimated audience of 1,280,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trail riding fans?
66.2% of Trail riding fans are female, 33.8% are male, with an average age of 37.8 years.
Which brands do Trail riding fans like most?
Trail riding fans show strongest brand affinity for Livemusic (4.26×), Krämer Pferdesport (17.43×), and Isabell Werth (10.48×) over the country average.
Where do Trail riding fans live in Germany?
Trail riding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 289,059), Bayern (reach 282,361), and Baden-Württemberg (reach 272,906). These three regions account for the largest share of the active audience.
What other brands do Trail riding fans also like?
Beyond Trail riding itself, the audience over-indexes on Krämer Pferdesport (17.43×), Isabell Werth (10.48×), PIKEUR (20×), and Spiegel Online (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trail riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.