Trail riding Audience in United States
Trail riding has an estimated audience of 3,009,915 people in United States. 52.2% are female, 47.8% are male, average age 40.4. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Tech News, Governor of Michigan, Hibachi, Goop, Google Home.
The average Trail riding fan in United States is 40.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Tech News, Governor of Michigan, Hibachi, with strongest over-indexing on Tech News (28.75× the country average). Demographically, the Trail riding audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Trail riding fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.4 |
| Estimated audience size | 3,009,915 |
Audience persona
The typical Trail riding fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Tech News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 415,957 | 1.61× |
| Georgia | 234,086 | 2.52× |
| North Carolina | 219,569 | 2.42× |
| Florida | 141,254 | 0.69× |
| South Carolina | 140,632 | 3.11× |
| California | 132,420 | 0.4× |
| Louisiana | 122,090 | 3.15× |
| Tennessee | 113,749 | 1.88× |
| Mississippi | 101,091 | 4.08× |
| Virginia | 88,966 | 1.21× |
| New York | 84,265 | 0.5× |
| Arizona | 76,886 | 1.25× |
| Alabama | 75,997 | 1.81× |
| Illinois | 59,610 | 0.59× |
| Pennsylvania | 56,917 | 0.56× |
| Maryland | 53,031 | 1.02× |
| Ohio | 48,050 | 0.52× |
| Missouri | 44,338 | 0.91× |
| Michigan | 43,390 | 0.55× |
| Arkansas | 42,659 | 1.72× |
| Colorado | 37,532 | 0.79× |
| New Jersey | 36,749 | 0.48× |
| Indiana | 35,019 | 0.64× |
| Washington | 34,967 | 0.58× |
| Oklahoma | 30,191 | 0.9× |
| Massachusetts | 28,787 | 0.49× |
| Kentucky | 27,011 | 0.72× |
| New Mexico | 26,375 | 1.75× |
| Minnesota | 22,900 | 0.53× |
| Wisconsin | 21,653 | 0.48× |
| Oregon | 18,401 | 0.53× |
| Kansas | 17,665 | 0.74× |
| Connecticut | 16,528 | 0.55× |
| Utah | 14,333 | 0.53× |
| Nevada | 11,962 | 0.41× |
| Iowa | 10,977 | 0.44× |
| Montana | 9,377 | 1.12× |
| Washington, District of Columbia | 9,302 | 1.03× |
| Idaho | 8,349 | 0.55× |
| West Virginia | 7,302 | 0.52× |
| Nebraska | 6,874 | 0.46× |
| South Dakota | 6,270 | 0.9× |
| New Hampshire | 6,160 | 0.52× |
| Delaware | 5,451 | 0.66× |
| Wyoming | 5,345 | 1.2× |
| Hawaii | 4,908 | 0.38× |
| Alaska | 4,164 | 0.65× |
| Maine | 3,733 | 0.35× |
| Vermont | 3,538 | 0.67× |
| North Dakota | 3,489 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 28.75× | Technology & Electronics |
| Governor of Michigan | 13.34× | Politics & Society |
| Hibachi | 12.56× | Food & Beverages |
| Goop | 8.17× | Internet & Social Media |
| Google Home | 9× | Technology & Electronics |
| Wok | 8.84× | Food & Beverages |
| Elsword | 21.56× | Games |
| Cherish (group) | 14.34× | Music & Radio |
| Urban Outfitters | 2.35× | Shopping |
| headspace | 10.46× | Health |
| Hipster | 10.77× | Politics & Society |
| Fairy godmother | 8.24× | Literature |
| Kikar HaShabbat | 17.64× | News |
| Grinch | 4.24× | Movies & TV |
| Pillow | 2.08× | Home & Garden |
| Grace Slick | 8.41× | Music & Radio |
| JDSU | 2.88× | Business & Career |
| Mathcore | 7.32× | Music & Radio |
| Vocal harmony | 4.08× | Music & Radio |
| La Jolla | 7.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2 |
| DIY Mentality | THRILL | 1.34 |
| Community Orientation | OPEN | 1.24 |
| Convenience Orientation | PREMIUM | 1.19 |
| Individualism | JOY | 1.18 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Germany | 12.7% |
| United Kingdom | 6.2% |
See Trail riding audiences in other countries
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Frequently asked questions
How many fans does Trail riding have in United States?
Trail riding has an estimated audience of 3,009,915 people in United States, concentrated in Texas and Georgia.
What is the gender split and age of Trail riding fans?
52.2% of Trail riding fans are female, 47.8% are male, with an average age of 40.4 years.
Which brands do Trail riding fans like most?
Trail riding fans show strongest brand affinity for Tech News (28.75×), Governor of Michigan (13.34×), and Hibachi (12.56×) over the country average.
Where do Trail riding fans live in United States?
Trail riding fans in United States are most concentrated in Texas (reach 415,957), Georgia (reach 234,086), and North Carolina (reach 219,569). These three regions account for the largest share of the active audience.
What other brands do Trail riding fans also like?
Beyond Trail riding itself, the audience over-indexes on Governor of Michigan (13.34×), Hibachi (12.56×), Goop (8.17×), and Google Home (9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Trail riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.