Rascasse Audience Intelligence

Trail riding Audience in United States

A data profile of the people who buy, follow and care about Trail riding in United States — modelled from more than twelve digital signal sources. Trail riding has an estimated audience of 3,009,915 people in United States.

#139among Sport in United States#5098among Topic in United States#911in Sports

The average Trail riding fan in United States is 40.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New Mexico, Georgia.

Top brand affinities include Arabian horse, Discount Tire, Hardware store, with strongest over-indexing on Arabian horse (9.13× the country average).

Demographically, the Trail riding audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trail riding fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Arabian horse.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trail riding profile in United States.

Audience size
3M
in United States
Gender
52.2%♀
47.8% male
Age
40.4
average years
Country rank
#10268
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trail riding fans

52.2% are female, 47.8% are male, average age 40.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Trail riding audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.4
Estimated audience size3,009,915
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Trail riding audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Trail riding audience comes from United States.

Worldwide audience distribution share by country for Trail riding
CountryShare
United States29.9%
Germany12.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trail riding audience in United States is strongest.

Fig. 05

Top regions by affinity

Trail riding fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K15.73×
02Mississippi~80K3.15×
03Louisiana~100K2.49×
04South Carolina~100K2.32×
05Georgia~200K1.95×
06North Carolina~200K1.84×
07Alabama~70K1.71×
08Tennessee~90K1.43×
09Arkansas~30K1.32×
10Texas~300K1.26×
11Wyoming~5K1.20×
12Arizona~70K1.15×
13Montana~9K1.12×
14Virginia~70K0.99×
15South Dakota~6K0.92×
16Washington, District of Columbia~8K0.90×
17Alaska~6K0.87×
18Maryland~40K0.85×
19Oklahoma~30K0.84×
20North Dakota~5K0.84×
21Delaware~7K0.80×
22Missouri~40K0.78×
23Idaho~10K0.78×
24Rhode Island~7K0.77×
25West Virginia~10K0.76×
26New Hampshire~9K0.75×
27Kansas~20K0.74×
28Hawaii~10K0.74×
29Maine~8K0.74×
30Kentucky~30K0.72×
31Nebraska~10K0.70×
32Colorado~30K0.69×
33Indiana~40K0.66×
34Connecticut~20K0.63×
35Utah~20K0.63×
36Iowa~20K0.63×
37Florida~100K0.59×
38Oregon~20K0.59×
39Nevada~20K0.59×
40Minnesota~20K0.57×
41Wisconsin~30K0.56×
42Michigan~40K0.55×
43Washington~30K0.55×
44Illinois~50K0.52×
45Pennsylvania~50K0.52×
46Ohio~50K0.52×
47Massachusetts~30K0.51×
48New Jersey~40K0.48×
49New York~70K0.44×
50California~100K0.35×
Fig. 06

Affinity by region

Affinity by region — Trail riding, United States
0.35×1.00×15.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trail riding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trail riding audience
#·InterestCategoryAffinity×
01Arabian horsePets & Animals9.13×
02Wrangler (jeans)Fashion & Accessoires5.00×
03Horse racingSports4.74×
04MongoliaTravel & Leisure4.47×
05Boot BarnFashion & Accessoires4.17×
06MotorboatCars & Mobility3.62×
07Motorcycle accessoriesCars & Mobility3.29×
08Discount TireShopping3.03×
09Lawn mowerHome & Garden2.86×
10Rail transportTravel & Leisure2.76×
11Hardware storeHome & Garden2.70×
12Microwave ovenHome & Garden2.38×
13Tractor Supply CompanyShopping2.36×
14AuctionShopping2.09×
15Veterinary medicineBusiness & Career2.09×
16Used carCars & Mobility2.08×
17Subscription business modelShopping1.80×
18CampingTravel & Leisure1.65×
19Nonprofit organizationPolitics & Society1.64×
20LivestockPets & Animals1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trail riding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trail riding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Convenience OrientationPREMIUM1.53×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trail riding audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trail riding have in United States?

Trail riding has an estimated audience of 3,009,915 people in United States, concentrated in Texas and New Mexico.

02

What is the gender split and age of Trail riding fans?

52.2% of Trail riding fans are female, 47.8% are male, with an average age of 40.4 years.

03

Which brands do Trail riding fans like most?

Trail riding fans show strongest brand affinity for Arabian horse (9.13×), Discount Tire (3.03×), and Hardware store (2.7×) over the country average.

04

Where do Trail riding fans live in United States?

Trail riding fans in United States are most concentrated in Texas (reach ~300K), New Mexico (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Trail riding fans also like?

Beyond Trail riding itself, the audience over-indexes on Discount Tire (3.03×), Hardware store (2.7×), Mongolia (4.47×), and Camping (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Trail riding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trail riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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