Trail riding Audience in United States

Trail riding has an estimated audience of 3,009,915 people in United States. 52.2% are female, 47.8% are male, average age 40.4. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Capital One, CarGurus, Google Maps, AccuWeather, Autism Awareness.

The average Trail riding fan in United States is 40.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (12.32× the country average). Demographically, the Trail riding audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Trail riding fans

Demographic split for Trail riding audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.4
Estimated audience size3,009,915

Audience persona

The typical Trail riding fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Trail riding in United States
RegionReachAffinity
Texas415,9571.61×
Georgia234,0862.52×
North Carolina219,5692.42×
Florida141,2540.69×
South Carolina140,6323.11×
California132,4200.4×
Louisiana122,0903.15×
Tennessee113,7491.88×
Mississippi101,0914.08×
Virginia88,9661.21×
New York84,2650.5×
Arizona76,8861.25×
Alabama75,9971.81×
Illinois59,6100.59×
Pennsylvania56,9170.56×
Maryland53,0311.02×
Ohio48,0500.52×
Missouri44,3380.91×
Michigan43,3900.55×
Arkansas42,6591.72×
Colorado37,5320.79×
New Jersey36,7490.48×
Indiana35,0190.64×
Washington34,9670.58×
Oklahoma30,1910.9×
Massachusetts28,7870.49×
Kentucky27,0110.72×
New Mexico26,3751.75×
Minnesota22,9000.53×
Wisconsin21,6530.48×
Oregon18,4010.53×
Kansas17,6650.74×
Connecticut16,5280.55×
Utah14,3330.53×
Nevada11,9620.41×
Iowa10,9770.44×
Montana9,3771.12×
Washington, District of Columbia9,3021.03×
Idaho8,3490.55×
West Virginia7,3020.52×
Nebraska6,8740.46×
South Dakota6,2700.9×
New Hampshire6,1600.52×
Delaware5,4510.66×
Wyoming5,3451.2×
Hawaii4,9080.38×
Alaska4,1640.65×
Maine3,7330.35×
Vermont3,5380.67×
North Dakota3,4890.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trail riding audience
BrandAffinityCategory
Capital One12.32×Business & Career
CarGurus17.4×Cars & Mobility
Google Maps11.57×Internet & Social Media
AccuWeather14.83×Home & Garden
Autism Awareness19.03×Health
Indeed.com8.3×Business & Career
Diabetes mellitus awareness12.48×Health
Circle K12.97×Shopping
Google News9.97×News
Aaron Rodgers10.66×Sports
Enterprise Rent-A-Car9.84×Cars & Mobility
Diane Keaton9.71×Movies & TV
Bruce Willis11.17×Movies & TV
Clint Eastwood13.44×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
DeviantArt9.43×Internet & Social Media
Kendra Scott13.79×Fashion & Accessoires
Billy Bob Thornton11.09×Movies & TV
Beetlejuice6.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trail riding audience
TraitClusterScore
PatriotismCONSERVATISM2
DIY MentalityTHRILL1.34
Community OrientationOPEN1.24
Convenience OrientationPREMIUM1.19
IndividualismJOY1.18
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Trail riding
CountryShare
United States29.9%
Germany12.7%
United Kingdom6.2%

See Trail riding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Trail riding have in United States?

Trail riding has an estimated audience of 3,009,915 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Trail riding fans?

52.2% of Trail riding fans are female, 47.8% are male, with an average age of 40.4 years.

Which brands do Trail riding fans like most?

Trail riding fans show strongest brand affinity for Capital One (12.32×), CarGurus (17.4×), and Google Maps (11.57×) over the country average.

Where do Trail riding fans live in United States?

Trail riding fans in United States are most concentrated in Texas (reach 415,957), Georgia (reach 234,086), and North Carolina (reach 219,569). These three regions account for the largest share of the active audience.

What other brands do Trail riding fans also like?

Beyond Trail riding itself, the audience over-indexes on CarGurus (17.4×), Google Maps (11.57×), AccuWeather (14.83×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trail riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.