Whey concentrate Audience in United States

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Whey concentrate has an estimated audience of 1,071,438 people in United States. 37.9% are female, 62.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Product design, Urban Outfitters, Howard County, Maryland, Pro-Ject.

The average Whey concentrate fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Product design, Urban Outfitters, with strongest over-indexing on UK garage (7.66× the country average). Demographically, the Whey concentrate audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Whey concentrate fans

Demographic split for Whey concentrate audience in United States
MetricValue
Female37.9%
Male62.1%
Average age36.4
Estimated audience size1,071,438

Audience persona

The typical Whey concentrate fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Whey concentrate in United States
RegionReachAffinity
California62,6150.53×
Texas44,9200.49×
Florida35,7390.49×
New York30,8160.51×
Illinois17,9370.5×
Pennsylvania16,0400.44×
Georgia15,5320.47×
Ohio14,9450.45×
North Carolina14,3540.45×
Michigan14,2310.51×
New Jersey13,5240.5×
Massachusetts13,0860.62×
Virginia12,4400.48×
Arizona11,1530.51×
Mississippi11,0391.25×
Indiana10,5250.54×
Tennessee10,1550.47×
Louisiana9,8150.71×
Arkansas9,8071.11×
Oklahoma9,5910.81×
Washington9,4420.44×
Kentucky9,4390.7×
Maryland9,4310.51×
Alabama9,1360.61×
West Virginia9,1131.83×
Wisconsin9,0080.56×
Missouri8,8340.51×
South Carolina8,6420.54×
Kansas8,4181×
Idaho8,4161.57×
Utah8,3470.87×
Colorado8,3080.49×
Hawaii8,0391.75×
Iowa7,9910.91×
Montana7,9282.67×
South Dakota7,8253.16×
North Dakota7,6193.46×
New Hampshire7,5091.78×
Nebraska7,3531.37×
Connecticut7,3420.68×
New Mexico7,3151.36×
Nevada7,2910.7×
Rhode Island7,2512.13×
Maine7,2471.89×
Oregon7,1980.59×
Minnesota6,8980.45×
Delaware6,4932.2×
Washington, District of Columbia4,6881.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whey concentrate audience
BrandAffinityCategory
UK garage7.66×Music & Radio
Product design2.59×Business & Career
Urban Outfitters2.43×Shopping
Howard County, Maryland15.18×Travel & Leisure
Pro-Ject4.35×Music & Radio
JDSU3.18×Business & Career
Stamp collecting4.21×Home & Garden
Electrolyte3.9×Health
Progressive rock1.73×Music & Radio
Jesse Plemons2.65×Movies & TV
Nebraska Cornhuskers football2.7×Sports
Hebe4.78×Home & Garden
Staycation2.41×Home & Garden
Natural rubber1.5×Cars & Mobility
Jaws3.56×Movies & TV
Home staging3.22×Home & Garden
Bank account1.52×Business & Career
Iowa Hawkeyes4.68×Sports
Bridget Jones: The Edge of Reason11.49×Movies & TV
Embroidery Library8.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whey concentrate audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.58
Healthy LifestyleBALANCE1.45
Sports ActivityPOWER1.41
Pet OwnershipJOY1.25
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Whey concentrate
CountryShare
Brazil18.7%
United States16.5%
India8.5%

See Whey concentrate audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Whey concentrate have in United States?

Whey concentrate has an estimated audience of 1,071,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Whey concentrate fans?

37.9% of Whey concentrate fans are female, 62.1% are male, with an average age of 36.4 years.

Which brands do Whey concentrate fans like most?

Whey concentrate fans show strongest brand affinity for UK garage (7.66×), Product design (2.59×), and Urban Outfitters (2.43×) over the country average.

Where do Whey concentrate fans live in United States?

Whey concentrate fans in United States are most concentrated in California (reach 62,615), Texas (reach 44,920), and Florida (reach 35,739). These three regions account for the largest share of the active audience.

What other brands do Whey concentrate fans also like?

Beyond Whey concentrate itself, the audience over-indexes on Product design (2.59×), Urban Outfitters (2.43×), Howard County, Maryland (15.18×), and Pro-Ject (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whey concentrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.