Rascasse Audience Intelligence

Whey concentrate Audience in United States

A data profile of the people who buy, follow and care about Whey concentrate in United States — modelled from more than twelve digital signal sources. Whey concentrate has an estimated audience of 1,071,438 people in United States.

#8443among Topic in United States#683in Health

The average Whey concentrate fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Judo, Khabib Nurmagomedov, with strongest over-indexing on High-intensity interval training (15.78× the country average).

Demographically, the Whey concentrate audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whey concentrate fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whey concentrate profile in United States.

Audience size
1.1M
in United States
Gender
37.9%♀
62.1% male
Age
36.4
average years
Country rank
#22631
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whey concentrate fans

37.9% are female, 62.1% are male, average age 36.4.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Whey concentrate audience in United States
MetricValue
Female37.9%
Male62.1%
Average age36.4
Estimated audience size1,071,438
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Whey concentrate audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Whey concentrate audience comes from United States.

Worldwide audience distribution share by country for Whey concentrate
CountryShare
Brazil18.7%
United States16.5%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whey concentrate audience in United States is strongest.

Fig. 05

Top regions by affinity

Whey concentrate fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K1.40×
02South Dakota~3K1.31×
03Montana~4K1.23×
04Delaware~4K1.19×
05Rhode Island~4K1.17×
06New Hampshire~5K1.14×
07Maine~4K1.14×
08Hawaii~5K1.13×
09West Virginia~6K1.11×
10Alaska~3K1.11×
11Idaho~6K1.08×
12Vermont~2K1.07×
13New Mexico~6K1.06×
14Nebraska~6K1.05×
15Washington, District of Columbia~3K1.05×
16Mississippi~9K1.03×
17Arkansas~9K1.00×
18Iowa~9K0.98×
19Kansas~8K0.98×
20Utah~9K0.97×
21Oklahoma~10K0.95×
22Louisiana~10K0.94×
23Kentucky~10K0.94×
24Connecticut~10K0.94×
25Nevada~10K0.94×
26Alabama~10K0.92×
27Oregon~10K0.91×
28South Carolina~10K0.90×
29Wisconsin~10K0.90×
30Massachusetts~20K0.89×
31Indiana~20K0.89×
32Missouri~20K0.89×
33Colorado~10K0.89×
34Minnesota~10K0.89×
35Arizona~20K0.88×
36Tennessee~20K0.88×
37Maryland~20K0.88×
38Washington~20K0.86×
39Michigan~20K0.84×
40New Jersey~20K0.84×
41Virginia~20K0.84×
42Georgia~30K0.82×
43Ohio~30K0.82×
44North Carolina~30K0.82×
45Pennsylvania~30K0.80×
46Illinois~30K0.80×
47New York~50K0.75×
48Florida~50K0.74×
49Texas~70K0.73×
50California~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Whey concentrate, United States
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whey concentrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whey concentrate audience
#·InterestCategoryAffinity×
01CreatineHealth41.18×
02Khabib NurmagomedovSports32.97×
03AikidoSports20.31×
04Optimum NutritionHealth19.71×
05High-intensity interval trainingSports15.78×
06TaekwondoSports14.11×
07JudoSports14.07×
08Anthony JoshuaSports13.06×
09NeweggShopping12.54×
10Mr. OlympiaSports11.87×
11Protein barFood & Beverages8.10×
12GNC (store)Shopping7.87×
13GrapplingSports7.45×
14Arnold SchwarzeneggerMovies & TV7.11×
15Natural foodsFood & Beverages6.08×
16Rick and MortyMovies & TV5.84×
17Physical fitnessSports3.20×
18Fitness and wellnessSports2.02×
19VehiclesCars & Mobility1.96×
20Donald TrumpPolitics & Society1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whey concentrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whey concentrate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
Risk AppetiteTHRILL1.60×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whey concentrate audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
CreativityOPEN0.66×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whey concentrate have in United States?

Whey concentrate has an estimated audience of 1,071,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whey concentrate fans?

37.9% of Whey concentrate fans are female, 62.1% are male, with an average age of 36.4 years.

03

Which brands do Whey concentrate fans like most?

Whey concentrate fans show strongest brand affinity for High-intensity interval training (15.78×), Judo (14.07×), and Khabib Nurmagomedov (32.97×) over the country average.

04

Where do Whey concentrate fans live in United States?

Whey concentrate fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Whey concentrate fans also like?

Beyond Whey concentrate itself, the audience over-indexes on Judo (14.07×), Khabib Nurmagomedov (32.97×), Aikido (20.31×), and Physical fitness (3.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Whey concentrate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whey concentrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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