Venum Target Market in Germany
A data profile of the people who buy, follow and care about Venum in Germany — modelled from more than twelve digital signal sources. Venum has an estimated audience of 260,604 people in Germany.
The average Venum fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Robin Williams, Aikido, Judo, with strongest over-indexing on Robin Williams (20× the country average).
Demographically, the Venum audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Venum fan in Germany is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Robin Williams.
At a glance
The key figures that characterise the Venum profile in Germany.
Search interest · 12-month trend
Customer demographics of Venum
20.1% are female, 79.9% are male, average age 31.3.
Gender split
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 31.3 |
| Estimated audience size | 260,604 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Venum audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.4% |
| Brazil | 11.5% |
| France | 10.9% |
Geography
Where the Venum audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.31× | |
| 02 | Baden-Württemberg | ~40K | 1.23× | |
| 03 | Hessen | ~20K | 1.22× | |
| 04 | Hamburg | ~7K | 1.20× | |
| 05 | Bremen | ~2K | 1.11× | |
| 06 | Saarland | ~3K | 1.06× | |
| 07 | Berlin | ~10K | 1.05× | |
| 08 | Rheinland-Pfalz | ~10K | 0.99× | |
| 09 | Bayern | ~40K | 0.96× | |
| 10 | Niedersachsen | ~20K | 0.92× | |
| 11 | Schleswig-Holstein | ~8K | 0.91× | |
| 12 | Brandenburg | ~7K | 0.85× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.85× | |
| 14 | Sachsen-Anhalt | ~6K | 0.84× | |
| 15 | Sachsen | ~10K | 0.83× | |
| 16 | Thüringen | ~5K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Venum audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everlast (boxing) | Sports | 42.02× | ||
| 02 | Punching bag | Sports | 33.82× | ||
| 03 | Aikido | Sports | 28.17× | ||
| 04 | Khabib Nurmagomedov | Sports | 21.64× | ||
| 05 | Jon Jones | Sports | 21.62× | ||
| 06 | Robin Williams | Movies & TV | 20.00× | ||
| 07 | Crunch Fitness | Sports | 20.00× | ||
| 08 | Zach Galifianakis | Movies & TV | 20.00× | ||
| 09 | Roller skating | Sports | 14.88× | ||
| 10 | Tyson Fury | Sports | 14.50× | ||
| 11 | Judo | Sports | 12.87× | ||
| 12 | Grappling | Sports | 11.74× | ||
| 13 | Taekwondo | Sports | 11.30× | ||
| 14 | Self-defense | Sports | 10.36× | ||
| 15 | Conor McGregor | Sports | 10.16× | ||
| 16 | Karate | Sports | 8.48× | ||
| 17 | Boxing | Sports | 8.25× | ||
| 18 | Female bodybuilding | Sports | 6.31× | ||
| 19 | Fitness and figure competition | Sports | 5.30× | ||
| 20 | Nature | Home & Garden | 2.86× |
Personality of the Venum audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Risk Appetite | THRILL | 1.51× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| DIY Mentality | THRILL | 0.64× | |
| Sustainability | BALANCE | 0.69× |
Frequently asked questions
Who is Venum's target market in Germany?
Venum's target market in Germany covers an estimated 260,604 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Venum customers?
20.1% of the Venum audience are female, 79.9% are male, with an average age of 31.3 years.
Which brands do Venum fans like most?
Venum fans show strongest brand affinity for Robin Williams (20×), Aikido (28.17×), and Judo (12.87×) over the country average.
Where do Venum fans live in Germany?
Venum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Venum fans also like?
Beyond Venum itself, the audience over-indexes on Aikido (28.17×), Judo (12.87×), Everlast (boxing) (42.02×), and Crunch Fitness (20×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Martial art audiences in Germany
- Ultimate Fighting Championship (4,031,100)
- Professional wrestling (2,998,162)
- Anthony Joshua (1,102,035)
- Conor McGregor (860,307)
- Tyson Fury (635,575)
See Venum audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Venum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.