Venum Audience in Germany
Venum has an estimated audience of 258,842 people in Germany. 20.1% are female, 79.9% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Progressive rock, Huizen, Eindhoven, Urban Outfitters.
The average Venum fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Progressive rock, Huizen, with strongest over-indexing on Gil Ofarim (4.68× the country average). Demographically, the Venum audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Martial art
Demographics of Venum fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 31.3 |
| Estimated audience size | 258,842 |
Audience persona
The typical Venum fan in Germany is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,026 | 1.38× |
| Baden-Württemberg | 44,747 | 1.27× |
| Bayern | 41,248 | 0.99× |
| Hessen | 24,628 | 1.25× |
| Niedersachsen | 22,761 | 0.91× |
| Berlin | 12,953 | 1.12× |
| Rheinland-Pfalz | 12,741 | 0.98× |
| Sachsen | 10,131 | 0.8× |
| Schleswig-Holstein | 8,673 | 0.93× |
| Hamburg | 7,060 | 1.21× |
| Brandenburg | 6,543 | 0.81× |
| Sachsen-Anhalt | 5,424 | 0.81× |
| Thüringen | 4,267 | 0.65× |
| Mecklenburg-Vorpommern | 3,954 | 0.8× |
| Saarland | 3,255 | 1.02× |
| Bremen | 2,380 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.68× | Music & Radio |
| Progressive rock | 3.45× | Music & Radio |
| Huizen | 9.08× | Travel & Leisure |
| Eindhoven | 2.91× | Travel & Leisure |
| Urban Outfitters | 2.19× | Shopping |
| Lake Iseo | 7.16× | Travel & Leisure |
| Stradivarius | 1.9× | Shopping |
| Ammeter | 11.86× | Technology & Electronics |
| Handmade Gifts | 2× | Kids & Family |
| 3D printing | 2.11× | Technology & Electronics |
| JDSU | 3.1× | Business & Career |
| Chengdu | 10.48× | Travel & Leisure |
| Malayalam | 5× | Politics & Society |
| Minestrone | 1.5× | Food & Beverages |
| Loincloth | 1.68× | Fashion & Accessoires |
| Jaguar F-Pace | 3.57× | Cars & Mobility |
| Noodle (Gorillaz) | 1.73× | Music & Radio |
| Building insulation | 2.27× | Home & Garden |
| Eden Lake | 2.47× | Movies & TV |
| Acoustic music | 1.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.94 |
| Early Adopter Mentality | POWER | 1.49 |
| Sports Activity | POWER | 1.47 |
| Luxury Orientation | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 11.2% |
| France | 11.1% |
See Venum audiences in other countries
More Martial art audiences in Germany
- Ultimate Fighting Championship (3,708,814)
- Professional wrestling (2,998,162)
- Anthony Joshua (1,002,576)
- Georges St-Pierre (914,140)
- Conor McGregor (775,143)
Frequently asked questions
How many fans does Venum have in Germany?
Venum has an estimated audience of 258,842 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Venum fans?
20.1% of Venum fans are female, 79.9% are male, with an average age of 31.3 years.
Which brands do Venum fans like most?
Venum fans show strongest brand affinity for Gil Ofarim (4.68×), Progressive rock (3.45×), and Huizen (9.08×) over the country average.
Where do Venum fans live in Germany?
Venum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,026), Baden-Württemberg (reach 44,747), and Bayern (reach 41,248). These three regions account for the largest share of the active audience.
What other brands do Venum fans also like?
Beyond Venum itself, the audience over-indexes on Progressive rock (3.45×), Huizen (9.08×), Eindhoven (2.91×), and Urban Outfitters (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Venum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.