Rascasse Audience Intelligence

Venum Target Market in United States

A data profile of the people who buy, follow and care about Venum in United States — modelled from more than twelve digital signal sources. Venum has an estimated audience of 394,156 people in United States.

#66among Martial art in United States#4338among Brand in United States#4164in Sports

The average Venum fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Daniel Cormier, Jon Jones, Anthony Joshua, with strongest over-indexing on Daniel Cormier (64.08× the country average).

Demographically, the Venum audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Venum fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Daniel Cormier.

Category: Sports · Type: Brand · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Venum profile in United States.

Audience size
394K
in United States
Gender
14.7%♀
85.3% male
Age
35.1
average years
Country rank
#41940
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Venum

14.7% are female, 85.3% are male, average age 35.1.

Fig. 02

Gender split

14.7%
Female
85.3%
Male
Demographic split for Venum audience in United States
MetricValue
Female14.7%
Male85.3%
Average age35.1
Estimated audience size394,156
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Venum audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3922%
40-4922%
50+7%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Venum audience comes from United States.

Worldwide audience distribution share by country for Venum
CountryShare
United States16.4%
Brazil11.5%
France10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Venum audience in United States is strongest.

Fig. 05

Top regions by affinity

Venum customers by region in United States
#RegionReachAffinity×
01Nevada~7K1.84×
02California~70K1.52×
03New Mexico~3K1.52×
04Hawaii~2K1.44×
05Arizona~10K1.24×
06Texas~40K1.23×
07Florida~30K1.20×
08New York~30K1.20×
09Utah~4K1.16×
10New Jersey~10K1.14×
11Colorado~7K1.13×
12Wyoming<1K1.10×
13Illinois~10K1.05×
14Idaho~2K1.05×
15Oregon~5K1.03×
16Oklahoma~4K1.01×
17Montana~1K1.01×
18Nebraska~2K1.00×
19North Dakota<1K1.00×
20Washington~8K0.99×
21West Virginia~2K0.99×
22Alaska<1K0.98×
23Indiana~7K0.97×
24Connecticut~4K0.97×
25Kansas~3K0.97×
26Kentucky~5K0.96×
27Massachusetts~7K0.93×
28Iowa~3K0.92×
29Pennsylvania~10K0.91×
30Louisiana~5K0.91×
31Rhode Island~1K0.91×
32Virginia~9K0.90×
33Missouri~6K0.90×
34Arkansas~3K0.90×
35Maine~1K0.90×
36North Carolina~10K0.89×
37Tennessee~7K0.89×
38Maryland~6K0.89×
39South Dakota<1K0.89×
40Delaware<1K0.87×
41Wisconsin~5K0.86×
42Ohio~10K0.85×
43Michigan~9K0.85×
44New Hampshire~1K0.85×
45Georgia~10K0.84×
46Washington, District of Columbia<1K0.84×
47Mississippi~3K0.83×
48South Carolina~5K0.82×
49Minnesota~5K0.82×
50Alabama~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Venum, United States
0.82×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Venum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Venum audience
#·InterestCategoryAffinity×
01Daniel CormierSports64.08×
02Jon JonesSports32.93×
03Nate DiazSports28.00×
04Anderson SilvaSports18.96×
05Anthony JoshuaSports15.93×
06AikidoSports15.59×
07Muse (band)Music & Radio14.84×
08Tyson FurySports14.13×
09ONE ChampionshipSports12.01×
10JudoSports11.41×
11Self-healingHealth11.40×
12KarateSports10.46×
13Broadcasting of sports eventsMovies & TV9.22×
14Conor McGregorSports7.72×
15TaekwondoSports7.54×
16GrapplingSports7.08×
17Electronic dance musicMusic & Radio6.96×
18Self-defenseSports4.65×
19Mixed martial artsSports4.33×
20Ultimate Fighting ChampionshipSports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Venum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Venum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
Convenience OrientationPREMIUM1.19×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Venum audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
DIY MentalityTHRILL0.68×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Venum's target market in United States?

Venum's target market in United States covers an estimated 394,156 people, concentrated in California and Texas.

02

What is the gender split and age of Venum customers?

14.7% of the Venum audience are female, 85.3% are male, with an average age of 35.1 years.

03

Which brands do Venum fans like most?

Venum fans show strongest brand affinity for Daniel Cormier (64.08×), Jon Jones (32.93×), and Anthony Joshua (15.93×) over the country average.

04

Where do Venum fans live in United States?

Venum fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Venum fans also like?

Beyond Venum itself, the audience over-indexes on Jon Jones (32.93×), Anthony Joshua (15.93×), Judo (11.41×), and Nate Diaz (28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in United States

See Venum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Venum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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