Venum Audience in United States
Venum has an estimated audience of 390,307 people in United States. 14.7% are female, 85.3% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Tyson Fury, Aaron Rodgers, Anthony Joshua, Google Maps, CarGurus.
The average Venum fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tyson Fury, Aaron Rodgers, Anthony Joshua, with strongest over-indexing on Tyson Fury (58.86× the country average). Demographically, the Venum audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Martial art
Demographics of Venum fans
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 35.1 |
| Estimated audience size | 390,307 |
Audience persona
The typical Venum fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Tyson Fury.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 69,821 | 1.63× |
| Texas | 45,858 | 1.37× |
| Florida | 32,981 | 1.25× |
| New York | 27,911 | 1.28× |
| Illinois | 14,660 | 1.13× |
| Pennsylvania | 12,092 | 0.92× |
| New Jersey | 11,492 | 1.16× |
| North Carolina | 10,735 | 0.91× |
| Georgia | 10,648 | 0.89× |
| Ohio | 10,375 | 0.86× |
| Arizona | 9,916 | 1.24× |
| Michigan | 9,213 | 0.9× |
| Virginia | 8,681 | 0.91× |
| Washington | 8,056 | 1.03× |
| Nevada | 7,503 | 1.99× |
| Massachusetts | 7,485 | 0.97× |
| Colorado | 7,359 | 1.2× |
| Indiana | 7,140 | 1× |
| Tennessee | 6,823 | 0.87× |
| Maryland | 6,351 | 0.95× |
| Missouri | 5,679 | 0.9× |
| South Carolina | 4,845 | 0.83× |
| Wisconsin | 4,811 | 0.82× |
| Oregon | 4,755 | 1.06× |
| Kentucky | 4,658 | 0.95× |
| Minnesota | 4,481 | 0.8× |
| Louisiana | 4,246 | 0.84× |
| Oklahoma | 4,224 | 0.97× |
| Utah | 4,212 | 1.21× |
| Alabama | 3,924 | 0.72× |
| Connecticut | 3,898 | 1× |
| New Mexico | 3,038 | 1.55× |
| Iowa | 2,870 | 0.89× |
| Kansas | 2,787 | 0.91× |
| Arkansas | 2,634 | 0.82× |
| Hawaii | 2,511 | 1.5× |
| Mississippi | 2,293 | 0.71× |
| Idaho | 2,011 | 1.03× |
| Nebraska | 1,918 | 0.98× |
| West Virginia | 1,580 | 0.87× |
| Maine | 1,211 | 0.87× |
| Rhode Island | 1,121 | 0.9× |
| New Hampshire | 1,114 | 0.72× |
| Montana | 1,028 | 0.95× |
| Washington, District of Columbia | 966 | 0.82× |
| Delaware | 791 | 0.73× |
| North Dakota | 738 | 0.92× |
| Alaska | 710 | 0.85× |
| Wyoming | 622 | 1.07× |
| South Dakota | 611 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyson Fury | 58.86× | Sports |
| Aaron Rodgers | 12.94× | Sports |
| Anthony Joshua | 25.66× | Sports |
| Google Maps | 5.61× | Internet & Social Media |
| CarGurus | 7.53× | Cars & Mobility |
| Nipsey Hussle | 26.69× | Music & Radio |
| Capital One | 4.89× | Business & Career |
| Khabib Nurmagomedov | 29.86× | Sports |
| Luka Dončić | 12.88× | Sports |
| Indeed.com | 4.44× | Business & Career |
| Broadcasting of sports events | 9.33× | Movies & TV |
| Beetlejuice | 4.9× | Movies & TV |
| Judo | 9.11× | Sports |
| Jon Jones | 14.77× | Sports |
| Bruce Willis | 6.79× | Movies & TV |
| Nate Diaz | 27.43× | Sports |
| Ultimate Fighting Championship | 4.33× | Sports |
| Enterprise Rent-A-Car | 5.12× | Cars & Mobility |
| Ronnie Coleman | 14.89× | Sports |
| Kia Sportage | 17.38× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| Early Adopter Mentality | POWER | 1.62 |
| Luxury Orientation | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 11.2% |
| France | 11.1% |
See Venum audiences in other countries
More Martial art audiences in United States
- Ultimate Fighting Championship (40,015,324)
- Professional wrestling (29,045,310)
- Joe Rogan (7,204,081)
- Anthony Joshua (5,997,903)
- Conor McGregor (5,704,700)
Frequently asked questions
How many fans does Venum have in United States?
Venum has an estimated audience of 390,307 people in United States, concentrated in California and Texas.
What is the gender split and age of Venum fans?
14.7% of Venum fans are female, 85.3% are male, with an average age of 35.1 years.
Which brands do Venum fans like most?
Venum fans show strongest brand affinity for Tyson Fury (58.86×), Aaron Rodgers (12.94×), and Anthony Joshua (25.66×) over the country average.
Where do Venum fans live in United States?
Venum fans in United States are most concentrated in California (reach 69,821), Texas (reach 45,858), and Florida (reach 32,981). These three regions account for the largest share of the active audience.
What other brands do Venum fans also like?
Beyond Venum itself, the audience over-indexes on Aaron Rodgers (12.94×), Anthony Joshua (25.66×), Google Maps (5.61×), and CarGurus (7.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Venum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.