Muay Thai Audience in Germany
A data profile of the people who buy, follow and care about Muay Thai in Germany — modelled from more than twelve digital signal sources. Muay Thai has an estimated audience of 326,397 people in Germany.
The average Muay Thai fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Combat sport, FIFA World Cup, Sports, with strongest over-indexing on Combat sport (5.08× the country average).
Demographically, the Muay Thai audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Muay Thai fan in Germany is more male, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.
At a glance
The key figures that characterise the Muay Thai profile in Germany.
Search interest · 12-month trend
Demographics of Muay Thai fans
28.7% are female, 71.3% are male, average age 33.2.
Gender split
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 33.2 |
| Estimated audience size | 326,397 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Muay Thai audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 4.2% |
| United Kingdom | 3.2% |
Geography
Where the Muay Thai audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.76× | |
| 02 | Hamburg | ~9K | 1.27× | |
| 03 | Hessen | ~30K | 1.22× | |
| 04 | Bremen | ~3K | 1.21× | |
| 05 | Saarland | ~5K | 1.14× | |
| 06 | Baden-Württemberg | ~50K | 1.10× | |
| 07 | Bayern | ~60K | 1.07× | |
| 08 | Rheinland-Pfalz | ~20K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~70K | 0.95× | |
| 10 | Sachsen | ~20K | 0.95× | |
| 11 | Niedersachsen | ~30K | 0.88× | |
| 12 | Brandenburg | ~9K | 0.84× | |
| 13 | Schleswig-Holstein | ~9K | 0.77× | |
| 14 | Sachsen-Anhalt | ~6K | 0.74× | |
| 15 | Thüringen | ~5K | 0.62× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Muay Thai audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kickboxing | Sports | 5.80× | ||
| 02 | Judo | Sports | 5.65× | ||
| 03 | Self-defense | Sports | 5.13× | ||
| 04 | Combat sport | Sports | 5.08× | ||
| 05 | Grappling | Sports | 5.01× | ||
| 06 | Mixed martial arts | Sports | 4.12× | ||
| 07 | Ultimate Fighting Championship | Sports | 3.69× | ||
| 08 | Martial arts | Sports | 3.52× | ||
| 09 | Crossfit Training | Sports | 3.21× | ||
| 10 | Deutschrap | Music & Radio | 3.07× | ||
| 11 | Fitness and figure competition | Sports | 2.88× | ||
| 12 | Transfermarkt | Sports | 2.24× | ||
| 13 | Health & wellness | Health | 2.18× | ||
| 14 | FIFA World Cup | Sports | 1.88× | ||
| 15 | UEFA Champions League | Sports | 1.71× | ||
| 16 | Real Madrid C.F. | Sports | 1.65× | ||
| 17 | 2. Bundesliga | Sports | 1.64× | ||
| 18 | Sports | Sports | 1.61× | ||
| 19 | TikTok | Internet & Social Media | 1.56× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Muay Thai audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.56× | |
| Sports Activity | POWER | 1.50× | |
| Mindfulness | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.83× |
Frequently asked questions
How many fans does Muay Thai have in Germany?
Muay Thai has an estimated audience of 326,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Muay Thai fans?
28.7% of Muay Thai fans are female, 71.3% are male, with an average age of 33.2 years.
Which brands do Muay Thai fans like most?
Muay Thai fans show strongest brand affinity for Combat sport (5.08×), FIFA World Cup (1.88×), and Sports (1.61×) over the country average.
Where do Muay Thai fans live in Germany?
Muay Thai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Muay Thai fans also like?
Beyond Muay Thai itself, the audience over-indexes on FIFA World Cup (1.88×), Sports (1.61×), Business and industry (1.51×), and Mixed martial arts (4.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Muay Thai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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