Muay Thai Audience in Germany
Muay Thai has an estimated audience of 326,397 people in Germany. 28.7% are female, 71.3% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Combat sport, Sports, Business and industry, Mixed martial arts, Martial arts.
The average Muay Thai fan in Germany is 33.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Combat sport, Sports, Business and industry, with strongest over-indexing on Combat sport (5.08× the country average). Demographically, the Muay Thai audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Muay Thai fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 33.2 |
| Estimated audience size | 326,397 |
Audience persona
The typical Muay Thai fan in Germany is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 57,553 | 1.1× |
| Nordrhein-Westfalen | 52,273 | 0.73× |
| Baden-Württemberg | 51,179 | 1.15× |
| Hessen | 31,717 | 1.28× |
| Niedersachsen | 28,825 | 0.91× |
| Berlin | 26,797 | 1.84× |
| Rheinland-Pfalz | 16,940 | 1.04× |
| Sachsen | 15,004 | 0.94× |
| Hamburg | 9,462 | 1.28× |
| Schleswig-Holstein | 8,990 | 0.77× |
| Brandenburg | 8,381 | 0.83× |
| Sachsen-Anhalt | 5,575 | 0.66× |
| Thüringen | 4,661 | 0.56× |
| Saarland | 4,598 | 1.15× |
| Bremen | 3,454 | 1.24× |
| Mecklenburg-Vorpommern | 3,402 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 5.08× | Sports |
| Sports | 1.61× | Sports |
| Business and industry | 1.51× | Business & Career |
| Mixed martial arts | 4.12× | Sports |
| Martial arts | 3.52× | Sports |
| FIFA World Cup | 1.88× | Sports |
| TikTok | 1.56× | Internet & Social Media |
| Judo | 5.65× | Sports |
| Self-defense | 5.13× | Sports |
| Transfermarkt | 2.24× | Sports |
| UEFA Champions League | 1.71× | Sports |
| Ultimate Fighting Championship | 3.69× | Sports |
| Health & wellness | 2.18× | Health |
| Deutschrap | 3.07× | Music & Radio |
| Grappling | 5.01× | Sports |
| Kickboxing | 5.8× | Sports |
| Fitness and figure competition | 2.88× | Sports |
| Crossfit Training | 3.21× | Sports |
| Real Madrid C.F. | 1.65× | Sports |
| 2. Bundesliga | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.25 |
| Travelling | THRILL | 1.12 |
| Urban Lifestyle | OPEN | 1.1 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 4.2% |
| United Kingdom | 3.2% |
See Muay Thai audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Muay Thai have in Germany?
Muay Thai has an estimated audience of 326,397 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Muay Thai fans?
28.7% of Muay Thai fans are female, 71.3% are male, with an average age of 33.2 years.
Which brands do Muay Thai fans like most?
Muay Thai fans show strongest brand affinity for Combat sport (5.08×), Sports (1.61×), and Business and industry (1.51×) over the country average.
Where do Muay Thai fans live in Germany?
Muay Thai fans in Germany are most concentrated in Bayern (reach 57,553), Nordrhein-Westfalen (reach 52,273), and Baden-Württemberg (reach 51,179). These three regions account for the largest share of the active audience.
What other brands do Muay Thai fans also like?
Beyond Muay Thai itself, the audience over-indexes on Sports (1.61×), Business and industry (1.51×), Mixed martial arts (4.12×), and Martial arts (3.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muay Thai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.