Rascasse Audience Intelligence

Cobra Kai Audience in United States

A data profile of the people who buy, follow and care about Cobra Kai in United States — modelled from more than twelve digital signal sources. Cobra Kai has an estimated audience of 4,488,416 people in United States.

#104among TV series in United States#249among Movie / TV Show / Series in United States#779in Movies & TV

The average Cobra Kai fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Karate, Pizza Hut, Subway, with strongest over-indexing on Karate (11.6× the country average).

Demographically, the Cobra Kai audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cobra Kai fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Karate.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cobra Kai profile in United States.

Audience size
4.5M
in United States
Gender
39.5%♀
60.5% male
Age
35.7
average years
Country rank
#7311
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cobra Kai viewers

39.5% are female, 60.5% are male, average age 35.7.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Cobra Kai audience in United States
MetricValue
Female39.5%
Male60.5%
Average age35.7
Estimated audience size4,488,416
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Cobra Kai audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3924%
40-4919%
50+11%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Cobra Kai audience comes from United States.

Worldwide audience distribution share by country for Cobra Kai
CountryShare
United States22.9%
Brazil7.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cobra Kai audience in United States is strongest.

Fig. 05

Top regions by affinity

Cobra Kai fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K1.37×
02California~700K1.35×
03Texas~500K1.29×
04New Jersey~200K1.24×
05Illinois~200K1.16×
06Nevada~50K1.16×
07Oklahoma~60K1.15×
08Connecticut~50K1.13×
09Pennsylvania~200K1.09×
10Hawaii~20K1.09×
11Indiana~100K1.08×
12Kentucky~60K1.07×
13Georgia~200K1.06×
14Tennessee~100K1.06×
15Arkansas~40K1.05×
16Rhode Island~20K1.05×
17New York~300K1.04×
18Arizona~100K1.04×
19Maryland~90K1.04×
20Missouri~80K1.04×
21Utah~40K1.04×
22Florida~300K1.03×
23Ohio~200K1.03×
24Michigan~100K1.03×
25Virginia~100K1.02×
26West Virginia~20K1.02×
27North Carolina~100K1.00×
28South Carolina~70K1.00×
29Iowa~40K1.00×
30Washington~90K0.98×
31Massachusetts~90K0.98×
32Kansas~40K0.98×
33Idaho~20K0.98×
34Delaware~10K0.98×
35Mississippi~40K0.96×
36Louisiana~60K0.95×
37Nebraska~20K0.95×
38Colorado~70K0.93×
39Oregon~50K0.93×
40New Hampshire~20K0.90×
41Wisconsin~60K0.89×
42Minnesota~60K0.89×
43North Dakota~9K0.89×
44Alabama~60K0.88×
45Wyoming~6K0.85×
46South Dakota~9K0.84×
47Maine~10K0.82×
48Montana~10K0.78×
49Alaska~8K0.74×
50Washington, District of Columbia~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Cobra Kai, United States
0.64×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cobra Kai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cobra Kai audience
#·InterestCategoryAffinity×
01KarateSports11.60×
02Jason StathamMovies & TV3.85×
03JudoSports3.03×
04Broadcasting of sports eventsMovies & TV2.82×
05Tom CruiseMovies & TV2.76×
06John CenaSports2.30×
07Self-defenseSports2.27×
08BoxingSports2.26×
09Anne HathawayMovies & TV2.23×
10GrapplingSports2.14×
11Pizza HutFood & Beverages1.73×
12Apple TVMovies & TV1.71×
13SubwayFood & Beverages1.66×
14Chuck NorrisMovies & TV1.63×
15Swimming poolSports1.58×
16PianoMusic & Radio1.58×
17Mixed martial artsSports1.57×
18GameStopGames1.55×
19FedExBusiness & Career1.53×
20TV game showsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cobra Kai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cobra Kai audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Convenience OrientationPREMIUM1.35×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cobra Kai audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cobra Kai have in United States?

Cobra Kai has an estimated audience of 4,488,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cobra Kai viewers?

39.5% of Cobra Kai fans are female, 60.5% are male, with an average age of 35.7 years.

03

Which brands do Cobra Kai fans like most?

Cobra Kai fans show strongest brand affinity for Karate (11.6×), Pizza Hut (1.73×), and Subway (1.66×) over the country average.

04

Where do Cobra Kai fans live in United States?

Cobra Kai fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cobra Kai fans also like?

Beyond Cobra Kai itself, the audience over-indexes on Pizza Hut (1.73×), Subway (1.66×), Jason Statham (3.85×), and Judo (3.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Cobra Kai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cobra Kai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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