Rascasse Audience Intelligence

Professional boxing Audience in Germany

A data profile of the people who buy, follow and care about Professional boxing in Germany — modelled from more than twelve digital signal sources. Professional boxing has an estimated audience of 557,116 people in Germany.

#144among Sport in Germany#4418among Topic in Germany#837in Sports

The average Professional boxing fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boxing, Christmas lights, Boxing training, with strongest over-indexing on Boxing (15.22× the country average).

Demographically, the Professional boxing audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Professional boxing fan in Germany is more male, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for Boxing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional boxing profile in Germany.

Audience size
557K
in Germany
Gender
21.4%♀
78.6% male
Age
31.3
average years
Country rank
#10777
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional boxing fans

21.4% are female, 78.6% are male, average age 31.3.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Professional boxing audience in Germany
MetricValue
Female21.4%
Male78.6%
Average age31.3
Estimated audience size557,116
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Professional boxing audience in Germany
Age bracketShare%
16-1938%
20-2925%
30-3919%
40-4912%
50+6%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Professional boxing audience comes from Germany.

Worldwide audience distribution share by country for Professional boxing
CountryShare
United States26.1%
United Kingdom7.8%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional boxing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Professional boxing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.36×
02Saarland~8K1.24×
03Mecklenburg-Vorpommern~10K1.12×
04Sachsen-Anhalt~20K1.05×
05Thüringen~10K1.04×
06Brandenburg~20K0.99×
07Hamburg~10K0.96×
08Schleswig-Holstein~20K0.95×
09Berlin~20K0.94×
10Rheinland-Pfalz~30K0.93×
11Sachsen~30K0.92×
12Niedersachsen~50K0.87×
13Hessen~40K0.86×
14Baden-Württemberg~60K0.82×
15Bayern~70K0.80×
16Nordrhein-Westfalen~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Professional boxing, Germany
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional boxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional boxing audience
#·InterestCategoryAffinity×
01Vitali KlitschkoSports32.04×
02Boxing trainingSports29.74×
03Christmas lightsHome & Garden20.00×
04Chess.comSports20.00×
05Neil Patrick HarrisMovies & TV20.00×
06BoxingSports15.22×
07Maggie SmithMovies & TV14.68×
08Muhammad AliSports12.16×
09Tyson FurySports11.73×
10AikidoSports10.85×
11TaekwondoSports7.40×
12JudoSports6.71×
13Self-defenseSports5.67×
14Epic GamesGames4.80×
15Ultimate Fighting ChampionshipSports4.17×
16Fitness and figure competitionSports3.82×
17TransfermarktSports3.41×
18Lieferando.deFood & Beverages2.40×
19FIFA World CupSports1.96×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional boxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional boxing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
Pet OwnershipJOY1.60×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional boxing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Convenience OrientationPREMIUM0.75×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional boxing have in Germany?

Professional boxing has an estimated audience of 557,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Professional boxing fans?

21.4% of Professional boxing fans are female, 78.6% are male, with an average age of 31.3 years.

03

Which brands do Professional boxing fans like most?

Professional boxing fans show strongest brand affinity for Boxing (15.22×), Christmas lights (20×), and Boxing training (29.74×) over the country average.

04

Where do Professional boxing fans live in Germany?

Professional boxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Professional boxing fans also like?

Beyond Professional boxing itself, the audience over-indexes on Christmas lights (20×), Boxing training (29.74×), Vitali Klitschko (32.04×), and Chess.com (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Professional boxing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Professional boxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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