Saturn Audience in United States

Saturn logo

Saturn has an estimated audience of 2,350,920 people in United States. 51.1% are female, 48.9% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, Urban Outfitters, Justice, Buying and Selling Real Estate.

The average Saturn fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, Urban Outfitters, with strongest over-indexing on Nationality (3.52× the country average). Demographically, the Saturn audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Planet

Demographics of Saturn fans

Demographic split for Saturn audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.2
Estimated audience size2,350,920

Audience persona

The typical Saturn fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Saturn in United States
RegionReachAffinity
California278,9811.08×
Texas245,0471.21×
Florida160,0371.01×
New York120,1980.91×
Georgia80,7661.12×
Iowa78,1164.03×
Virginia75,7861.32×
Pennsylvania74,9950.95×
Illinois72,8190.93×
North Carolina71,3301.01×
Ohio67,5690.93×
Arizona57,6341.2×
Alabama56,1701.71×
Michigan56,1490.91×
New Jersey54,7560.92×
Washington53,2601.13×
Tennessee43,6080.92×
Indiana43,4061.01×
Massachusetts39,0870.84×
Missouri36,6390.97×
Maryland35,7850.89×
Colorado35,0670.95×
South Carolina32,7900.93×
Minnesota29,1880.87×
Wisconsin27,9060.79×
Louisiana26,7400.88×
Oregon26,2010.97×
Oklahoma25,9150.99×
Kentucky25,9070.88×
Nevada21,9170.96×
Mississippi21,1931.09×
Utah20,9501×
Connecticut19,9610.85×
Arkansas17,5360.91×
Kansas17,3080.93×
West Virginia11,5001.05×
New Mexico11,3150.96×
Idaho10,7680.91×
Nebraska10,0350.85×
Hawaii9,1090.9×
New Hampshire7,5350.81×
Maine6,1520.73×
Washington, District of Columbia5,9190.84×
Rhode Island5,7880.77×
Montana4,9740.76×
Delaware4,8260.74×
Alaska4,5850.91×
South Dakota4,2150.78×
North Dakota4,1580.86×
Vermont2,5300.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saturn audience
BrandAffinityCategory
Nationality3.52×Politics & Society
Progressive rock2.64×Music & Radio
Urban Outfitters2.18×Shopping
Justice1.54×Politics & Society
Buying and Selling Real Estate3.18×Home & Garden
Salman Khan3.19×Movies & TV
JTV (Indonesia)2.1×
Bully (2011 film)2.37×Movies & TV
Penn & Teller2.79×Movies & TV
Iowa Hawkeyes2.58×Sports
EShakti3.4×Shopping
Hebe2.04×Home & Garden
Buying a House2.14×Home & Garden
Magazine (band)1.98×Music & Radio
Layne Staley1.92×Music & Radio
Mackenzie Foy2.35×Fashion & Accessoires
Dental hygienist2.05×Health
Erie County, New York2.74×Travel & Leisure
Voltron: Legendary Defender4.56×Movies & TV
Solo climbing1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saturn audience
TraitClusterScore
PatriotismCONSERVATISM2.23
SpiritualityBALANCE1.73
ExtroversionTHRILL1.47
Urban LifestyleOPEN1.46
TraditionCONSERVATISM1.42
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Saturn
CountryShare
Germany13.6%
United States13.2%
Taiwan5.5%

See Saturn audiences in other countries

More Planet audiences in United States

Frequently asked questions

How many fans does Saturn have in United States?

Saturn has an estimated audience of 2,350,920 people in United States, concentrated in California and Texas.

What is the gender split and age of Saturn fans?

51.1% of Saturn fans are female, 48.9% are male, with an average age of 40.2 years.

Which brands do Saturn fans like most?

Saturn fans show strongest brand affinity for Nationality (3.52×), Progressive rock (2.64×), and Urban Outfitters (2.18×) over the country average.

Where do Saturn fans live in United States?

Saturn fans in United States are most concentrated in California (reach 278,981), Texas (reach 245,047), and Florida (reach 160,037). These three regions account for the largest share of the active audience.

What other brands do Saturn fans also like?

Beyond Saturn itself, the audience over-indexes on Progressive rock (2.64×), Urban Outfitters (2.18×), Justice (1.54×), and Buying and Selling Real Estate (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.