Rascasse Audience Intelligence

Saturn Audience in United States

A data profile of the people who buy, follow and care about Saturn in United States — modelled from more than twelve digital signal sources. Saturn has an estimated audience of 2,350,920 people in United States.

#3among Planet in United States
#964among POI in United States#997in Travel & Leisure

The average Saturn fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Politico, Web server, Non-alcoholic beverage, with strongest over-indexing on Politico (4.55× the country average).

Demographically, the Saturn audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saturn fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Politico.

Category: Travel & Leisure · Type: POI · Subtype: Planet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saturn profile in United States.

Audience size
2.4M
in United States
Gender
51.1%♀
48.9% male
Age
40.2
average years
Country rank
#12506
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saturn fans

51.1% are female, 48.9% are male, average age 40.2.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Saturn audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.2
Estimated audience size2,350,920
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Saturn audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Saturn audience comes from United States.

Worldwide audience distribution share by country for Saturn
CountryShare
Germany13.6%
United States13.2%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saturn audience in United States is strongest.

Fig. 05

Top regions by affinity

Saturn fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~80K4.05×
02Alabama~60K1.86×
03Virginia~70K1.27×
04Texas~200K1.21×
05Arizona~60K1.19×
06Georgia~80K1.12×
07Mississippi~20K1.12×
08West Virginia~10K1.08×
09Washington~50K1.07×
10California~300K1.06×
11Indiana~50K1.06×
12Utah~20K1.04×
13Oklahoma~30K1.03×
14New Mexico~10K1.03×
15Alaska~5K1.03×
16North Carolina~70K1.02×
17Kansas~20K1.01×
18Florida~200K0.96×
19South Carolina~30K0.96×
20Idaho~10K0.96×
21Missouri~40K0.95×
22Kentucky~30K0.95×
23Oregon~30K0.95×
24Pennsylvania~70K0.94×
25Ohio~70K0.94×
26Nevada~20K0.94×
27Nebraska~10K0.93×
28Hawaii~9K0.93×
29New Jersey~60K0.92×
30Colorado~30K0.92×
31Arkansas~20K0.92×
32North Dakota~4K0.92×
33Illinois~70K0.91×
34South Dakota~5K0.90×
35Michigan~50K0.89×
36Tennessee~40K0.89×
37Louisiana~30K0.88×
38Maryland~40K0.87×
39Minnesota~30K0.87×
40New Hampshire~8K0.87×
41New York~100K0.86×
42Montana~5K0.84×
43Massachusetts~40K0.83×
44Connecticut~20K0.83×
45Wyoming~3K0.82×
46Rhode Island~6K0.81×
47Washington, District of Columbia~6K0.81×
48Wisconsin~30K0.80×
49Maine~7K0.78×
50Delaware~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Saturn, United States
0.77×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saturn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saturn audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure4.66×
02PoliticoPolitics & Society4.55×
03Web serverTechnology & Electronics3.98×
04ImprovisationMusic & Radio3.81×
05Non-alcoholic beverageFood & Beverages3.13×
06Winona RyderMovies & TV2.79×
07Chat roomInternet & Social Media2.72×
08FanaticsFashion & Accessoires2.46×
09Drudge ReportSports2.24×
10Rail transportTravel & Leisure2.13×
11New York PostNews2.09×
12Britney SpearsMusic & Radio2.02×
13Detroit TigersSports1.94×
14Internet celebrityInternet & Social Media1.89×
15MenardsHome & Garden1.83×
16GeneticsKids & Family1.73×
17Public transportCars & Mobility1.72×
18Real propertyHome & Garden1.60×
19Online newspaperNews1.57×
20AutoZoneCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saturn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saturn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
SpiritualityBALANCE1.59×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saturn audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.35×
Social Media UsageJOY0.57×
Pet OwnershipJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saturn have in United States?

Saturn has an estimated audience of 2,350,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saturn fans?

51.1% of Saturn fans are female, 48.9% are male, with an average age of 40.2 years.

03

Which brands do Saturn fans like most?

Saturn fans show strongest brand affinity for Politico (4.55×), Web server (3.98×), and Non-alcoholic beverage (3.13×) over the country average.

04

Where do Saturn fans live in United States?

Saturn fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saturn fans also like?

Beyond Saturn itself, the audience over-indexes on Web server (3.98×), Non-alcoholic beverage (3.13×), AutoZone (1.54×), and Menards (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Planet audiences in United States

See Saturn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →