Saturn Audience in Germany
A data profile of the people who buy, follow and care about Saturn in Germany — modelled from more than twelve digital signal sources. Saturn has an estimated audience of 2,420,825 people in Germany.
The average Saturn fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Woolworths, Netto Marken-Discount, Dailymotion, with strongest over-indexing on Woolworths (24.25× the country average).
Demographically, the Saturn audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Saturn fan in Germany is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Woolworths.
At a glance
The key figures that characterise the Saturn profile in Germany.
Search interest · 12-month trend
Demographics of Saturn fans
38.0% are female, 62.0% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 36.3 |
| Estimated audience size | 2,420,825 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Saturn audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 13.6% |
| United States | 13.2% |
| Taiwan | 5.5% |
Geography
Where the Saturn audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.87× | |
| 02 | Nordrhein-Westfalen | ~900K | 1.72× | |
| 03 | Bremen | ~30K | 1.65× | |
| 04 | Hamburg | ~70K | 1.31× | |
| 05 | Hessen | ~200K | 1.11× | |
| 06 | Sachsen | ~100K | 1.00× | |
| 07 | Rheinland-Pfalz | ~100K | 0.97× | |
| 08 | Bayern | ~300K | 0.88× | |
| 09 | Schleswig-Holstein | ~70K | 0.86× | |
| 10 | Baden-Württemberg | ~300K | 0.83× | |
| 11 | Thüringen | ~50K | 0.80× | |
| 12 | Sachsen-Anhalt | ~40K | 0.72× | |
| 13 | Saarland | ~20K | 0.70× | |
| 14 | Niedersachsen | ~200K | 0.69× | |
| 15 | Brandenburg | ~50K | 0.69× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.40× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Saturn audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woolworths | Shopping | 24.25× | ||
| 02 | Dailymotion | Movies & TV | 20.00× | ||
| 03 | 28 Days Later | Movies & TV | 16.94× | ||
| 04 | Bob Odenkirk | Movies & TV | 13.81× | ||
| 05 | WE Fashion | Fashion & Accessoires | 11.13× | ||
| 06 | CHECK24 | Business & Career | 7.56× | ||
| 07 | Netto Marken-Discount | Shopping | 7.42× | ||
| 08 | Expert (company) | Shopping | 7.20× | ||
| 09 | Instant Gaming | Games | 3.70× | ||
| 10 | Höffner | Home & Garden | 3.44× | ||
| 11 | Western Union | Business & Career | 3.12× | ||
| 12 | Google Drive | Technology & Electronics | 3.06× | ||
| 13 | Esso | Cars & Mobility | 2.78× | ||
| 14 | Refrigerator | Home & Garden | 2.57× | ||
| 15 | Aldi | Shopping | 1.90× | ||
| 16 | Hornbach | Shopping | 1.86× | ||
| 17 | REWE | Shopping | 1.83× | ||
| 18 | Tagesschau | Movies & TV | 1.78× | ||
| 19 | Kaufland | Shopping | 1.67× | ||
| 20 | Nature | Home & Garden | 1.57× |
Personality of the Saturn audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.67× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Sports Activity | POWER | 0.69× | |
| Creativity | OPEN | 0.71× |
Frequently asked questions
How many fans does Saturn have in Germany?
Saturn has an estimated audience of 2,420,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saturn fans?
38.0% of Saturn fans are female, 62.0% are male, with an average age of 36.3 years.
Which brands do Saturn fans like most?
Saturn fans show strongest brand affinity for Woolworths (24.25×), Netto Marken-Discount (7.42×), and Dailymotion (20×) over the country average.
Where do Saturn fans live in Germany?
Saturn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Saturn fans also like?
Beyond Saturn itself, the audience over-indexes on Netto Marken-Discount (7.42×), Dailymotion (20×), CHECK24 (7.56×), and 28 Days Later (16.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
See Saturn audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saturn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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