Moon Audience in United States
Moon has an estimated audience of 18,480,923 people in United States. 59.3% are female, 40.7% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Hibachi, Grinch, Wok.
The average Moon fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Moon audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Moon fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.2 |
| Estimated audience size | 18,480,923 |
Audience persona
The typical Moon fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,028,048 | 1× |
| Texas | 1,945,181 | 1.22× |
| Florida | 1,383,405 | 1.11× |
| New York | 1,165,194 | 1.13× |
| Georgia | 746,331 | 1.31× |
| Illinois | 646,199 | 1.05× |
| Pennsylvania | 634,713 | 1.02× |
| Ohio | 569,497 | 1× |
| North Carolina | 562,251 | 1.01× |
| Arizona | 500,661 | 1.33× |
| Michigan | 491,112 | 1.02× |
| Virginia | 486,738 | 1.08× |
| New Jersey | 468,713 | 1× |
| Washington | 437,447 | 1.18× |
| Massachusetts | 366,912 | 1.01× |
| Indiana | 351,804 | 1.04× |
| Tennessee | 345,212 | 0.93× |
| Maryland | 336,613 | 1.06× |
| Missouri | 304,022 | 1.02× |
| Colorado | 298,907 | 1.03× |
| Alabama | 282,129 | 1.09× |
| Minnesota | 254,072 | 0.96× |
| Wisconsin | 253,150 | 0.91× |
| South Carolina | 251,825 | 0.91× |
| Oregon | 238,772 | 1.13× |
| Kentucky | 232,074 | 1× |
| Louisiana | 224,659 | 0.94× |
| Oklahoma | 212,225 | 1.03× |
| Nevada | 195,936 | 1.1× |
| Utah | 185,375 | 1.12× |
| Connecticut | 181,627 | 0.98× |
| Arkansas | 148,772 | 0.98× |
| Kansas | 146,466 | 1.01× |
| Iowa | 137,693 | 0.9× |
| Mississippi | 136,793 | 0.9× |
| Idaho | 99,551 | 1.07× |
| New Mexico | 98,781 | 1.07× |
| Hawaii | 89,516 | 1.13× |
| Nebraska | 83,332 | 0.9× |
| West Virginia | 79,485 | 0.92× |
| New Hampshire | 63,079 | 0.87× |
| Maine | 57,374 | 0.87× |
| Rhode Island | 51,596 | 0.88× |
| Alaska | 44,875 | 1.14× |
| Montana | 43,949 | 0.86× |
| Washington, District of Columbia | 42,078 | 0.76× |
| Delaware | 39,482 | 0.77× |
| South Dakota | 36,830 | 0.86× |
| North Dakota | 32,212 | 0.85× |
| Vermont | 26,654 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 13.96× | Internet & Social Media |
| Hibachi | 16.52× | Food & Beverages |
| Grinch | 8.19× | Movies & TV |
| Wok | 13× | Food & Beverages |
| Grace Slick | 17.09× | Music & Radio |
| Governor of Michigan | 13.79× | Politics & Society |
| Vocal harmony | 8.19× | Music & Radio |
| Google Home | 11.61× | Technology & Electronics |
| No Escape (1994 film) | 16.39× | Movies & TV |
| headspace | 13.27× | Health |
| Ira Glass | 22.09× | Music & Radio |
| Cherish (group) | 13.35× | Music & Radio |
| Guitarist (magazine) | 13.8× | Music & Radio |
| Fairy godmother | 7.95× | Literature |
| Hipster | 9.77× | Politics & Society |
| TV Fanatic | 10.63× | Movies & TV |
| El Paso County, Colorado | 12.59× | Travel & Leisure |
| Gift registry | 12.74× | Kids & Family |
| La Jolla | 8.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Extroversion | THRILL | 1.42 |
| Sports Activity | POWER | 1.27 |
| Mindfulness | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Mexico | 5.8% |
See Moon audiences in other countries
More Planet audiences in United States
Frequently asked questions
How many fans does Moon have in United States?
Moon has an estimated audience of 18,480,923 people in United States, concentrated in California and Texas.
What is the gender split and age of Moon fans?
59.3% of Moon fans are female, 40.7% are male, with an average age of 38.2 years.
Which brands do Moon fans like most?
Moon fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (13.96×), and Hibachi (16.52×) over the country average.
Where do Moon fans live in United States?
Moon fans in United States are most concentrated in California (reach 2,028,048), Texas (reach 1,945,181), and Florida (reach 1,383,405). These three regions account for the largest share of the active audience.
What other brands do Moon fans also like?
Beyond Moon itself, the audience over-indexes on Goop (13.96×), Hibachi (16.52×), Grinch (8.19×), and Wok (13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.