Rascasse Audience Intelligence

Moon Audience in United States

A data profile of the people who buy, follow and care about Moon in United States — modelled from more than twelve digital signal sources. Moon has an estimated audience of 18,480,923 people in United States.

#2among Planet in United States
#94among POI in United States#159in Travel & Leisure

The average Moon fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Beetlejuice, Genetics, with strongest over-indexing on Real property (1.89× the country average).

Demographically, the Moon audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moon fan in United States is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: Planet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moon profile in United States.

Audience size
18.5M
in United States
Gender
59.3%♀
40.7% male
Age
38.2
average years
Country rank
#1811
POI in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moon fans

59.3% are female, 40.7% are male, average age 38.2.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Moon audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.2
Estimated audience size18,480,923
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Moon audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Moon audience comes from United States.

Worldwide audience distribution share by country for Moon
CountryShare
United States22.5%
Italy5.9%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moon audience in United States is strongest.

Fig. 05

Top regions by affinity

Moon fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~500K1.29×
02Georgia~700K1.25×
03Alaska~50K1.23×
04Texas~2M1.17×
05Hawaii~90K1.14×
06Utah~200K1.13×
07Washington~400K1.12×
08New Mexico~100K1.12×
09Idaho~100K1.10×
10Maryland~300K1.09×
11Alabama~300K1.09×
12Oregon~200K1.08×
13Oklahoma~200K1.08×
14Nevada~200K1.06×
15Virginia~500K1.05×
16Florida~1.5M1.04×
17Kansas~200K1.04×
18New York~1M1.03×
19Indiana~300K1.03×
20Pennsylvania~600K1.02×
21Kentucky~200K1.02×
22Missouri~300K1.00×
23Illinois~600K0.99×
24Michigan~500K0.99×
25Arkansas~200K0.99×
26Ohio~600K0.98×
27North Carolina~500K0.98×
28Massachusetts~400K0.98×
29Colorado~300K0.98×
30New Jersey~500K0.97×
31California~2M0.96×
32Connecticut~200K0.96×
33West Virginia~80K0.96×
34South Dakota~40K0.96×
35Louisiana~200K0.95×
36Nebraska~90K0.95×
37Minnesota~200K0.94×
38Mississippi~100K0.92×
39North Dakota~30K0.92×
40Tennessee~300K0.91×
41Wisconsin~300K0.91×
42South Carolina~300K0.91×
43New Hampshire~70K0.91×
44Montana~50K0.91×
45Iowa~100K0.90×
46Rhode Island~50K0.90×
47Maine~60K0.89×
48Vermont~30K0.88×
49Delaware~40K0.81×
50Washington, District of Columbia~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Moon, United States
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moon audience
#·InterestCategoryAffinity×
01ImprovisationMusic & Radio2.66×
02Web serverTechnology & Electronics2.36×
03PoliticoPolitics & Society2.18×
04ShellfishFood & Beverages2.04×
05Non-alcoholic beverageFood & Beverages1.94×
06Real propertyHome & Garden1.89×
07Demi MooreMovies & TV1.89×
08Jamie Lee CurtisMovies & TV1.83×
09BeetlejuiceMovies & TV1.80×
10HormoneHealth1.75×
11Western UnionBusiness & Career1.71×
12Made in USABusiness & Career1.68×
13Britney SpearsMusic & Radio1.63×
14HoneyFood & Beverages1.63×
15NASDAQBusiness & Career1.57×
16DentistryBusiness & Career1.55×
17GeneticsKids & Family1.54×
18Diane KeatonMovies & TV1.53×
19New York PostNews1.53×
20Subscription business modelShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.38×
PatriotismCONSERVATISM1.32×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moon audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.71×
Pet OwnershipJOY0.81×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moon have in United States?

Moon has an estimated audience of 18,480,923 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moon fans?

59.3% of Moon fans are female, 40.7% are male, with an average age of 38.2 years.

03

Which brands do Moon fans like most?

Moon fans show strongest brand affinity for Real property (1.89×), Beetlejuice (1.8×), and Genetics (1.54×) over the country average.

04

Where do Moon fans live in United States?

Moon fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Moon fans also like?

Beyond Moon itself, the audience over-indexes on Beetlejuice (1.8×), Genetics (1.54×), Subscription business model (1.52×), and Britney Spears (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Planet audiences in United States

See Moon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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