Moon Audience in United States

Moon has an estimated audience of 18,480,923 people in United States. 59.3% are female, 40.7% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Beetlejuice, Indeed.com.

The average Moon fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Moon audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Planet

Demographics of Moon fans

Demographic split for Moon audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.2
Estimated audience size18,480,923

Audience persona

The typical Moon fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Moon in United States
RegionReachAffinity
California2,028,0481×
Texas1,945,1811.22×
Florida1,383,4051.11×
New York1,165,1941.13×
Georgia746,3311.31×
Illinois646,1991.05×
Pennsylvania634,7131.02×
Ohio569,4971×
North Carolina562,2511.01×
Arizona500,6611.33×
Michigan491,1121.02×
Virginia486,7381.08×
New Jersey468,7131×
Washington437,4471.18×
Massachusetts366,9121.01×
Indiana351,8041.04×
Tennessee345,2120.93×
Maryland336,6131.06×
Missouri304,0221.02×
Colorado298,9071.03×
Alabama282,1291.09×
Minnesota254,0720.96×
Wisconsin253,1500.91×
South Carolina251,8250.91×
Oregon238,7721.13×
Kentucky232,0741×
Louisiana224,6590.94×
Oklahoma212,2251.03×
Nevada195,9361.1×
Utah185,3751.12×
Connecticut181,6270.98×
Arkansas148,7720.98×
Kansas146,4661.01×
Iowa137,6930.9×
Mississippi136,7930.9×
Idaho99,5511.07×
New Mexico98,7811.07×
Hawaii89,5161.13×
Nebraska83,3320.9×
West Virginia79,4850.92×
New Hampshire63,0790.87×
Maine57,3740.87×
Rhode Island51,5960.88×
Alaska44,8751.14×
Montana43,9490.86×
Washington, District of Columbia42,0780.76×
Delaware39,4820.77×
South Dakota36,8300.86×
North Dakota32,2120.85×
Vermont26,6540.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moon audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One16×Business & Career
Google Maps12.79×Internet & Social Media
Beetlejuice14.42×Movies & TV
Indeed.com9.76×Business & Career
DeviantArt16.76×Internet & Social Media
CarGurus12.8×Cars & Mobility
Diane Keaton13.47×Movies & TV
Google Earth20.58×Internet & Social Media
Circle K14.17×Shopping
Aaron Rodgers12.83×Sports
AccuWeather12.71×Home & Garden
Billy Bob Thornton16.98×Movies & TV
Bruce Willis13.83×Movies & TV
Demi Moore17.65×Movies & TV
Blake Lively17.02×Movies & TV
Enterprise Rent-A-Car10.42×Cars & Mobility
Khan Academy14.29×Business & Career
Kendra Scott17.67×Fashion & Accessoires
ICloud15.18×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moon audience
TraitClusterScore
SustainabilityBALANCE1.56
ExtroversionTHRILL1.42
Sports ActivityPOWER1.27
MindfulnessBALANCE1.24
Luxury OrientationPREMIUM1.22
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Moon
CountryShare
United States22.5%
Italy5.9%
Mexico5.8%

See Moon audiences in other countries

More Planet audiences in United States

Frequently asked questions

How many fans does Moon have in United States?

Moon has an estimated audience of 18,480,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Moon fans?

59.3% of Moon fans are female, 40.7% are male, with an average age of 38.2 years.

Which brands do Moon fans like most?

Moon fans show strongest brand affinity for Finnair (675×), Capital One (16×), and Google Maps (12.79×) over the country average.

Where do Moon fans live in United States?

Moon fans in United States are most concentrated in California (reach 2,028,048), Texas (reach 1,945,181), and Florida (reach 1,383,405). These three regions account for the largest share of the active audience.

What other brands do Moon fans also like?

Beyond Moon itself, the audience over-indexes on Capital One (16×), Google Maps (12.79×), Beetlejuice (14.42×), and Indeed.com (9.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.