A data profile of the people who buy, follow and care about Moon in Italy — modelled from more than twelve digital signal sources. Moon has an estimated audience of 4,889,213 people in Italy.
The average Moon fan in Italy is 41.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include SuperEnalotto, Wikipedia, Horoscope, with strongest over-indexing on SuperEnalotto (7× the country average).
Demographically, the Moon audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Moon fan in Italy is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Moon profile in Italy.
61.0% are female, 39.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 41.0 |
| Estimated audience size | 4,889,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Moon audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Mexico | 5.8% |
Where the Moon audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~200K | 2.93× | |
| 02 | Lombardy | ~1M | 1.21× | |
| 03 | Sicilia | ~500K | 1.18× | |
| 04 | Lazio | ~700K | 1.13× | |
| 05 | Piedmont | ~400K | 1.10× | |
| 06 | Emilia-Romagna | ~400K | 1.07× | |
| 07 | Veneto | ~400K | 1.04× | |
| 08 | Tuscany | ~300K | 1.00× | |
| 09 | Campania | ~500K | 0.96× | |
| 10 | Puglia | ~300K | 0.96× | |
| 11 | Marche | ~100K | 0.94× | |
| 12 | Aosta Valley | ~10K | 0.89× | |
| 13 | Trentino-Alto Adige/Südtirol | ~80K | 0.88× | |
| 14 | Molise | ~20K | 0.86× | |
| 15 | Sardinia | ~100K | 0.85× | |
| 16 | Liguria | ~100K | 0.85× | |
| 17 | Friuli-Venezia Giulia | ~80K | 0.85× | |
| 18 | Basilicata | ~40K | 0.84× | |
| 19 | Calabria | ~100K | 0.83× | |
| 20 | Abruzzo | ~90K | 0.79× |
The strongest cross-interests of the Moon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 7.00× | ||
| 02 | Dakota Johnson | Movies & TV | 7.00× | ||
| 03 | Emily Blunt | Movies & TV | 7.00× | ||
| 04 | Audrey Hepburn | Movies & TV | 7.00× | ||
| 05 | Cameron Diaz | Movies & TV | 7.00× | ||
| 06 | Marlon Brando | Movies & TV | 7.00× | ||
| 07 | Jane Fonda | Movies & TV | 7.00× | ||
| 08 | Nina Dobrev | Movies & TV | 7.00× | ||
| 09 | Amanda Seyfried | Movies & TV | 7.00× | ||
| 10 | James Dean | Movies & TV | 7.00× | ||
| 11 | Horoscope | Health | 5.56× | ||
| 12 | Emma Stone | Movies & TV | 4.85× | ||
| 13 | Wikipedia | Internet & Social Media | 3.90× | ||
| 14 | Margot Robbie | Movies & TV | 3.29× | ||
| 15 | Satire | Literature | 3.09× | ||
| 16 | Singer-songwriter | Music & Radio | 2.20× | ||
| 17 | Genetics | Kids & Family | 2.16× | ||
| 18 | Mediaset | Technology & Electronics | 2.14× | ||
| 19 | Volunteering | Politics & Society | 1.94× | ||
| 20 | Internet & Social Media | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Individualism | JOY | 1.44× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.85× |
Moon has an estimated audience of 4,889,213 people in Italy, concentrated in Lombardy and Lazio.
61.0% of Moon fans are female, 39.0% are male, with an average age of 41.0 years.
Moon fans show strongest brand affinity for SuperEnalotto (7×), Wikipedia (3.9×), and Horoscope (5.56×) over the country average.
Moon fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Moon itself, the audience over-indexes on Wikipedia (3.9×), Horoscope (5.56×), Dakota Johnson (7×), and Emily Blunt (7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Moon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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