Las Provincias Audience in Spain
Las Provincias has an estimated audience of 8,812,698 people in Spain. 59.5% are female, 40.5% are male, average age 46.5. Top brand affinities: Levante UD, Valencia CF, IKEA, Discount stores, LaSexta.
Top brand affinities include Levante UD, Valencia CF, IKEA, with strongest over-indexing on Levante UD (7.2× the country average). Demographically, the Las Provincias audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Las Provincias
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.5 |
| Estimated audience size | 8,812,698 |
Audience persona
The typical Las Provincias fan in Spain is more female, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Levante UD.
Top brand affinities of Las Provincias fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Levante UD | 7.2× | Sports |
| Valencia CF | 2.93× | Sports |
| IKEA | 1.64× | Home & Garden |
| Discount stores | 1.52× | Shopping |
| LaSexta | 1.65× | Movies & TV |
| Online newspaper | 1.55× | News |
| Trivago | 1.95× | Travel & Leisure |
| Poker | 3.18× | Games |
| Subscription business model | 1.86× | Shopping |
| UNESCO | 4.62× | Politics & Society |
| Hybrid electric vehicle | 3× | Cars & Mobility |
| Outlet store | 2.64× | Shopping |
| Renewable energy | 1.83× | Business & Career |
| Pharmacy | 1.58× | Business & Career |
| Single-family detached home | 2.9× | Home & Garden |
| Hypermarket | 1.7× | Shopping |
| Sustainable energy | 1.88× | Home & Garden |
| Mortgage loans | 1.77× | Business & Career |
| Nespresso | 2.14× | Food & Beverages |
| Solar energy | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.81 |
| Patriotism | CONSERVATISM | 1.61 |
| Quality Awareness | PREMIUM | 1.58 |
| Need for Security | CONSERVATISM | 1.38 |
| Price Sensitivity | PREMIUM | 1.38 |
| Tradition | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 98.9% |
| Germany | 0.5% |
| Italy | 0.4% |
See Las Provincias audiences in other countries
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Las Provincias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.