A data profile of the people who buy, follow and care about Las Provincias in Spain — modelled from more than twelve digital signal sources. Las Provincias has an estimated audience of 8,788,619 people in Spain.
Las Provincias has an estimated audience of 8,788,619 people in Spain. 59.5% are female, 40.5% are male, average age 46.5. Top brand affinities: Levante UD, Valencia CF, IKEA, Discount stores, LaSexta.
Top brand affinities include Levante UD, Valencia CF, IKEA, with strongest over-indexing on Levante UD (7.2× the country average).
Demographically, the Las Provincias audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Las Provincias fan in Spain is more female, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Levante UD.
The key figures that characterise the Las Provincias profile in Spain.
59.5% are female, 40.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.5 |
| Estimated audience size | 8,788,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 31% | |
| 50+ | 32% |
The strongest cross-interests of the Las Provincias audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levante UD | Sports | 7.20× | ||
| 02 | UNESCO | Politics & Society | 4.62× | ||
| 03 | Poker | Games | 3.18× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 3.00× | ||
| 05 | Valencia CF | Sports | 2.93× | ||
| 06 | Single-family detached home | Home & Garden | 2.90× | ||
| 07 | Outlet store | Shopping | 2.64× | ||
| 08 | Nespresso | Food & Beverages | 2.14× | ||
| 09 | Trivago | Travel & Leisure | 1.95× | ||
| 10 | Sustainable energy | Home & Garden | 1.88× | ||
| 11 | Subscription business model | Shopping | 1.86× | ||
| 12 | Renewable energy | Business & Career | 1.83× | ||
| 13 | Mortgage loans | Business & Career | 1.77× | ||
| 14 | Hypermarket | Shopping | 1.70× | ||
| 15 | LaSexta | Movies & TV | 1.65× | ||
| 16 | IKEA | Home & Garden | 1.64× | ||
| 17 | Pharmacy | Business & Career | 1.58× | ||
| 18 | Solar energy | Home & Garden | 1.57× | ||
| 19 | Online newspaper | News | 1.55× | ||
| 20 | Discount stores | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Patriotism | CONSERVATISM | 1.61× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.67× | |
| Mindfulness | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Las Provincias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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