Las Provincias Audience in Spain

Las Provincias has an estimated audience of 8,812,698 people in Spain. 59.5% are female, 40.5% are male, average age 46.5. Top brand affinities: Levante UD, Valencia CF, IKEA, Discount stores, LaSexta.

Top brand affinities include Levante UD, Valencia CF, IKEA, with strongest over-indexing on Levante UD (7.2× the country average). Demographically, the Las Provincias audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Audience demographics of Las Provincias

Demographic split for Las Provincias audience in Spain
MetricValue
Female59.5%
Male40.5%
Average age46.5
Estimated audience size8,812,698

Audience persona

The typical Las Provincias fan in Spain is more female, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Levante UD.

Top brand affinities of Las Provincias fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Provincias audience
BrandAffinityCategory
Levante UD7.2×Sports
Valencia CF2.93×Sports
IKEA1.64×Home & Garden
Discount stores1.52×Shopping
LaSexta1.65×Movies & TV
Online newspaper1.55×News
Trivago1.95×Travel & Leisure
Poker3.18×Games
Subscription business model1.86×Shopping
UNESCO4.62×Politics & Society
Hybrid electric vehicleCars & Mobility
Outlet store2.64×Shopping
Renewable energy1.83×Business & Career
Pharmacy1.58×Business & Career
Single-family detached home2.9×Home & Garden
Hypermarket1.7×Shopping
Sustainable energy1.88×Home & Garden
Mortgage loans1.77×Business & Career
Nespresso2.14×Food & Beverages
Solar energy1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Provincias audience
TraitClusterScore
Convenience OrientationPREMIUM1.81
PatriotismCONSERVATISM1.61
Quality AwarenessPREMIUM1.58
Need for SecurityCONSERVATISM1.38
Price SensitivityPREMIUM1.38
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Las Provincias
CountryShare
Spain98.9%
Germany0.5%
Italy0.4%

See Las Provincias audiences in other countries

More Newspaper audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Las Provincias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.