A data profile of the people who buy, follow and care about Nespresso in Spain — modelled from more than twelve digital signal sources. Nespresso has an estimated audience of 2,041,184 people in Spain.
The average Nespresso fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Caprabo, Aldi, Coffea, with strongest over-indexing on Caprabo (7.38× the country average).
Demographically, the Nespresso audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Nespresso fan in Spain is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Caprabo.
The key figures that characterise the Nespresso profile in Spain.
57.9% are female, 42.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.3 |
| Estimated audience size | 2,041,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 33% | |
| 50+ | 28% |
of the worldwide Nespresso audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.8% |
| France | 8.7% |
| Italy | 7.4% |
Where the Nespresso audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.95× | |
| 02 | Comunidad Valenciana | ~300K | 1.44× | |
| 03 | Aragon | ~80K | 1.44× | |
| 04 | Community of Madrid | ~500K | 1.37× | |
| 05 | Navarre | ~30K | 1.20× | |
| 06 | Balearic Islands | ~60K | 1.13× | |
| 07 | Basque Autonomous Country | ~80K | 1.12× | |
| 08 | La Rioja | ~10K | 1.09× | |
| 09 | Region of Murcia | ~60K | 0.88× | |
| 10 | Castile and León | ~80K | 0.86× | |
| 11 | Castilla-La Mancha | ~70K | 0.80× | |
| 12 | Andalusia | ~300K | 0.78× | |
| 13 | Principality of Asturias | ~40K | 0.77× | |
| 14 | Cantabria | ~20K | 0.67× | |
| 15 | Galicia | ~60K | 0.66× | |
| 16 | Canary Islands | ~50K | 0.47× | |
| 17 | Extremadura | ~20K | 0.47× |
The strongest cross-interests of the Nespresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-serve coffee container | Food & Beverages | 10.09× | ||
| 02 | Caprabo | Food & Beverages | 7.38× | ||
| 03 | Coffea | Food & Beverages | 7.14× | ||
| 04 | Nestlé | Food & Beverages | 5.19× | ||
| 05 | Coffee bean | Food & Beverages | 5.10× | ||
| 06 | Adolfo Domínguez | Fashion & Accessoires | 3.43× | ||
| 07 | Cortefiel | Fashion & Accessoires | 3.39× | ||
| 08 | El Mueble | Home & Garden | 3.20× | ||
| 09 | Aldi | Shopping | 2.97× | ||
| 10 | Hipercor | Shopping | 2.92× | ||
| 11 | Diez Minutos | News | 2.57× | ||
| 12 | Semana | News | 2.54× | ||
| 13 | Price | Shopping | 2.36× | ||
| 14 | IKEA | Home & Garden | 2.26× | ||
| 15 | Home Appliances | Home & Garden | 2.20× | ||
| 16 | Lidl | Shopping | 2.16× | ||
| 17 | IBEX 35 | Business & Career | 2.03× | ||
| 18 | Culinary art | Arts & Culture | 2.01× | ||
| 19 | Recipes | Food & Beverages | 1.84× | ||
| 20 | BBVA | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Indulgence | JOY | 1.45× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Mindfulness | BALANCE | 0.90× |
Nespresso's target market in Spain covers an estimated 2,041,184 people, concentrated in Catalonia and Community of Madrid.
57.9% of the Nespresso audience are female, 42.1% are male, with an average age of 45.3 years.
Nespresso fans show strongest brand affinity for Caprabo (7.38×), Aldi (2.97×), and Coffea (7.14×) over the country average.
Nespresso fans in Spain are most concentrated in Catalonia (reach ~700K), Community of Madrid (reach ~500K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nespresso itself, the audience over-indexes on Aldi (2.97×), Coffea (7.14×), BBVA (1.57×), and Coffee bean (5.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nespresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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