A data profile of the people who buy, follow and care about Tramontina in Brazil — modelled from more than twelve digital signal sources. Tramontina has an estimated audience of 3,702,296 people in Brazil.
The average Tramontina fan in Brazil is 46.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio Grande do Sul, Minas Gerais.
Top brand affinities include Sport Club Internacional, Grêmio Foot-Ball Porto Alegrense, São João, Pernambuco, with strongest over-indexing on Sport Club Internacional (1.91× the country average).
Demographically, the Tramontina audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tramontina fan in Brazil is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Sport Club Internacional.
The key figures that characterise the Tramontina profile in Brazil.
63.9% are female, 36.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 46.0 |
| Estimated audience size | 3,702,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Tramontina audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 74.9% |
| Argentina | 4.2% |
| United States | 4.0% |
Where the Tramontina audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~600K | 2.64× | |
| 02 | Santa Catarina | ~200K | 1.47× | |
| 03 | Paraná | ~300K | 1.22× | |
| 04 | São Paulo | ~1M | 1.17× | |
| 05 | Espírito Santo | ~90K | 1.16× | |
| 06 | Minas Gerais | ~400K | 1.06× | |
| 07 | Roraima | ~10K | 1.06× | |
| 08 | Rio de Janeiro | ~400K | 1.04× | |
| 09 | Pernambuco | ~200K | 1.04× | |
| 10 | Federal District | ~60K | 1.04× | |
| 11 | Bahia | ~200K | 0.98× | |
| 12 | Goiás | ~100K | 0.97× | |
| 13 | Acre | ~10K | 0.97× | |
| 14 | Mato Grosso | ~70K | 0.95× | |
| 15 | Sergipe | ~30K | 0.91× | |
| 16 | Tocantins | ~20K | 0.89× | |
| 17 | Amapá | ~10K | 0.89× | |
| 18 | Paraíba | ~70K | 0.88× | |
| 19 | Mato Grosso do Sul | ~50K | 0.87× | |
| 20 | Rondônia | ~30K | 0.84× | |
| 21 | Alagoas | ~40K | 0.81× | |
| 22 | Pará | ~100K | 0.80× | |
| 23 | Rio Grande do Norte | ~50K | 0.80× | |
| 24 | Ceará | ~100K | 0.79× | |
| 25 | Piauí | ~40K | 0.69× | |
| 26 | Maranhão | ~60K | 0.66× | |
| 27 | Amazonas | ~40K | 0.60× |
The strongest cross-interests of the Tramontina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essen | Travel & Leisure | 23.56× | ||
| 02 | Food steamer | Home & Garden | 23.08× | ||
| 03 | Cuisinart | Home & Garden | 18.38× | ||
| 04 | Wok | Food & Beverages | 14.27× | ||
| 05 | Miles Teller | Movies & TV | 7.10× | ||
| 06 | Yakult | Food & Beverages | 6.71× | ||
| 07 | Obsessed (2009 film) | Movies & TV | 6.45× | ||
| 08 | Flex (magazine) | Sports | 6.34× | ||
| 09 | Piccadilly | Travel & Leisure | 5.30× | ||
| 10 | Polishop | Shopping | 5.23× | ||
| 11 | São João, Pernambuco | Travel & Leisure | 4.92× | ||
| 12 | Olympikus | Sports | 3.85× | ||
| 13 | Toast | Food & Beverages | 3.66× | ||
| 14 | Goiás Esporte Clube | Sports | 2.94× | ||
| 15 | Industry | Business & Career | 2.14× | ||
| 16 | Electrolux | Home & Garden | 2.09× | ||
| 17 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.99× | ||
| 18 | Water | Food & Beverages | 1.95× | ||
| 19 | Sport Club Internacional | Sports | 1.91× | ||
| 20 | Magazine Luiza | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.41× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Travelling | THRILL | 0.99× | |
| Social Media Usage | JOY | 1.00× |
Tramontina's target market in Brazil covers an estimated 3,702,296 people, concentrated in São Paulo and Rio Grande do Sul.
63.9% of the Tramontina audience are female, 36.1% are male, with an average age of 46.0 years.
Tramontina fans show strongest brand affinity for Sport Club Internacional (1.91×), Grêmio Foot-Ball Porto Alegrense (1.99×), and São João, Pernambuco (4.92×) over the country average.
Tramontina fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio Grande do Sul (reach ~600K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tramontina itself, the audience over-indexes on Grêmio Foot-Ball Porto Alegrense (1.99×), São João, Pernambuco (4.92×), Flex (magazine) (6.34×), and Olympikus (3.85×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tramontina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.