A data profile of the people who buy, follow and care about Microconsole in United States — modelled from more than twelve digital signal sources. Microconsole has an estimated audience of 1,229,956 people in United States.
The average Microconsole fan in United States is 31.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Smart TV, Apple TV, Amazon Music, with strongest over-indexing on Smart TV (13.08× the country average).
Demographically, the Microconsole audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Microconsole fan in United States is more male, around 31.5 years old, with strong Indulgence tendencies and a notable affinity for Smart TV.
The key figures that characterise the Microconsole profile in United States.
0.0% are female, 100.0% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 31.5 |
| Estimated audience size | 1,229,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 0% |
of the worldwide Microconsole audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.1% |
| United Kingdom | 6.8% |
| Mexico | 5.0% |
Where the Microconsole audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~3K | 1.60× | |
| 02 | Rhode Island | ~5K | 1.21× | |
| 03 | New Hampshire | ~6K | 1.20× | |
| 04 | Hawaii | ~6K | 1.16× | |
| 05 | Washington, District of Columbia | ~4K | 1.13× | |
| 06 | Mississippi | ~10K | 1.10× | |
| 07 | Nebraska | ~7K | 1.09× | |
| 08 | New Mexico | ~7K | 1.09× | |
| 09 | West Virginia | ~6K | 1.09× | |
| 10 | Arkansas | ~10K | 1.06× | |
| 11 | Iowa | ~10K | 1.05× | |
| 12 | Kansas | ~10K | 1.03× | |
| 13 | Louisiana | ~20K | 1.02× | |
| 14 | Oregon | ~10K | 1.02× | |
| 15 | Utah | ~10K | 1.02× | |
| 16 | Idaho | ~6K | 1.02× | |
| 17 | Alaska | ~3K | 1.02× | |
| 18 | Kentucky | ~20K | 1.01× | |
| 19 | Oklahoma | ~10K | 1.01× | |
| 20 | Maine | ~4K | 1.01× | |
| 21 | Connecticut | ~10K | 1.00× | |
| 22 | Montana | ~3K | 1.00× | |
| 23 | Delaware | ~3K | 1.00× | |
| 24 | South Dakota | ~3K | 1.00× | |
| 25 | North Dakota | ~3K | 1.00× | |
| 26 | Alabama | ~20K | 0.99× | |
| 27 | Nevada | ~10K | 0.99× | |
| 28 | Wisconsin | ~20K | 0.97× | |
| 29 | Indiana | ~20K | 0.96× | |
| 30 | Missouri | ~20K | 0.96× | |
| 31 | South Carolina | ~20K | 0.96× | |
| 32 | Minnesota | ~20K | 0.95× | |
| 33 | Maryland | ~20K | 0.94× | |
| 34 | Colorado | ~20K | 0.94× | |
| 35 | Arizona | ~20K | 0.93× | |
| 36 | Tennessee | ~20K | 0.93× | |
| 37 | Massachusetts | ~20K | 0.93× | |
| 38 | Washington | ~20K | 0.92× | |
| 39 | Michigan | ~30K | 0.91× | |
| 40 | Virginia | ~30K | 0.91× | |
| 41 | Ohio | ~30K | 0.90× | |
| 42 | North Carolina | ~30K | 0.90× | |
| 43 | New Jersey | ~30K | 0.90× | |
| 44 | Georgia | ~30K | 0.89× | |
| 45 | Pennsylvania | ~40K | 0.88× | |
| 46 | Illinois | ~40K | 0.88× | |
| 47 | Florida | ~70K | 0.85× | |
| 48 | New York | ~60K | 0.83× | |
| 49 | Texas | ~90K | 0.82× | |
| 50 | California | ~100K | 0.75× |
The strongest cross-interests of the Microconsole audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart TV | Technology & Electronics | 13.08× | ||
| 02 | Amazon Music | Music & Radio | 8.72× | ||
| 03 | Apple TV | Movies & TV | 7.85× | ||
| 04 | Apple Music | Music & Radio | 4.28× | ||
| 05 | IKEA | Home & Garden | 3.61× | ||
| 06 | Nordstrom | Shopping | 2.88× | ||
| 07 | Kitchenware | Home & Garden | 2.79× | ||
| 08 | Home Appliances | Home & Garden | 2.40× | ||
| 09 | Burger King | Food & Beverages | 2.24× | ||
| 10 | Home improvement | Home & Garden | 1.92× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.92× | ||
| 12 | Veganism | Food & Beverages | 1.88× | ||
| 13 | Recipes | Food & Beverages | 1.82× | ||
| 14 | Coupons | Shopping | 1.80× | ||
| 15 | Cooking | Food & Beverages | 1.75× | ||
| 16 | Furniture | Home & Garden | 1.73× | ||
| 17 | Fast food | Food & Beverages | 1.70× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.64× | ||
| 19 | Walmart | Shopping | 1.63× | ||
| 20 | Smartphones | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.92× | |
| Quality Awareness | PREMIUM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Risk Appetite | THRILL | 0.68× | |
| Tradition | CONSERVATISM | 0.68× |
Microconsole has an estimated audience of 1,229,956 people in United States, concentrated in California and Texas.
0.0% of Microconsole fans are female, 100.0% are male, with an average age of 31.5 years.
Microconsole fans show strongest brand affinity for Smart TV (13.08×), Apple TV (7.85×), and Amazon Music (8.72×) over the country average.
Microconsole fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Microconsole itself, the audience over-indexes on Apple TV (7.85×), Amazon Music (8.72×), IKEA (3.61×), and Nordstrom (2.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Microconsole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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