Rascasse Audience Intelligence

Insignia Audience in United States

A data profile of the people who buy, follow and care about Insignia in United States — modelled from more than twelve digital signal sources. Insignia has an estimated audience of 1,095,389 people in United States.

#190among NGO / Political Party in United States#358in Pets & Animals

The average Insignia fan in United States is 33.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Home cinema, Smart TV, Renewable energy, with strongest over-indexing on Home cinema (20.03× the country average).

Demographically, the Insignia audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insignia fan in United States is more male, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Home cinema.

Category: Pets & Animals · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insignia profile in United States.

Audience size
1.1M
in United States
Gender
33.9%♀
66.1% male
Age
33.3
average years
Country rank
#22253
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insignia fans

33.9% are female, 66.1% are male, average age 33.3.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Insignia audience in United States
MetricValue
Female33.9%
Male66.1%
Average age33.3
Estimated audience size1,095,389
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Insignia audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3916%
40-4912%
50+12%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Insignia audience comes from United States.

Worldwide audience distribution share by country for Insignia
CountryShare
United States55.9%
United Kingdom5.6%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insignia audience in United States is strongest.

Fig. 05

Top regions by affinity

Insignia fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.97×
02California~100K1.17×
03Florida~80K1.13×
04Texas~100K1.12×
05Washington~20K1.11×
06New Jersey~30K1.10×
07Georgia~40K1.09×
08Louisiana~20K1.08×
09Indiana~20K1.06×
10Oklahoma~10K1.04×
11Connecticut~10K1.03×
12Maryland~20K1.02×
13Mississippi~9K1.02×
14Alabama~20K1.01×
15Illinois~40K1.00×
16Arkansas~9K1.00×
17Washington, District of Columbia~3K1.00×
18Hawaii~5K0.99×
19North Carolina~30K0.98×
20Arizona~20K0.98×
21South Carolina~20K0.98×
22Wisconsin~20K0.98×
23Minnesota~20K0.98×
24Oregon~10K0.98×
25Kansas~8K0.97×
26Rhode Island~3K0.97×
27Michigan~30K0.96×
28Tennessee~20K0.96×
29Massachusetts~20K0.96×
30Missouri~20K0.96×
31Nebraska~5K0.96×
32New Mexico~5K0.96×
33North Dakota~2K0.96×
34Virginia~30K0.95×
35Colorado~20K0.95×
36Nevada~10K0.95×
37Pennsylvania~30K0.94×
38Kentucky~10K0.94×
39Alaska~2K0.94×
40Ohio~30K0.93×
41Iowa~8K0.93×
42South Dakota~2K0.92×
43Delaware~3K0.91×
44New Hampshire~4K0.90×
45Maine~4K0.90×
46Idaho~5K0.88×
47West Virginia~4K0.88×
48Utah~8K0.85×
49Vermont~2K0.85×
50Montana~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Insignia, United States
0.83×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insignia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insignia audience
#·InterestCategoryAffinity×
01DownyHome & Garden25.48×
02Home cinemaTechnology & Electronics20.03×
03Society6Shopping20.00×
04Smart TVTechnology & Electronics16.59×
05Los Angeles Angels of AnaheimSports10.08×
06ExxonMobilCars & Mobility9.45×
07Renewable energyBusiness & Career6.51×
08Sustainable energyHome & Garden5.71×
09Red wineFood & Beverages4.92×
10FedExBusiness & Career4.87×
11Solar energyHome & Garden4.73×
12Weather forecastingHome & Garden4.53×
13Seattle MarinersSports4.23×
14Home automationTechnology & Electronics4.08×
15First class travelTravel & Leisure3.86×
16KitchenwareHome & Garden3.42×
17Computer hardwareTechnology & Electronics3.11×
18Mortgage loansBusiness & Career2.78×
19Pizza HutFood & Beverages2.25×
20SubwayFood & Beverages2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insignia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insignia audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.59×
IndulgenceJOY2.56×
PatriotismCONSERVATISM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insignia audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
CreativityOPEN0.69×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insignia have in United States?

Insignia has an estimated audience of 1,095,389 people in United States, concentrated in New York and California.

02

What is the gender split and age of Insignia fans?

33.9% of Insignia fans are female, 66.1% are male, with an average age of 33.3 years.

03

Which brands do Insignia fans like most?

Insignia fans show strongest brand affinity for Home cinema (20.03×), Smart TV (16.59×), and Renewable energy (6.51×) over the country average.

04

Where do Insignia fans live in United States?

Insignia fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Insignia fans also like?

Beyond Insignia itself, the audience over-indexes on Smart TV (16.59×), Renewable energy (6.51×), FedEx (4.87×), and Society6 (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Insignia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Insignia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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