Insignia Audience in United States

Insignia logo

Insignia has an estimated audience of 1,088,527 people in United States. 33.9% are female, 66.1% are male, average age 33.3. Top regions: New York, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Like Dandelion Dust, Urban Outfitters.

The average Insignia fan in United States is 33.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Insignia audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party

Demographics of Insignia fans

Demographic split for Insignia audience in United States
MetricValue
Female33.9%
Male66.1%
Average age33.3
Estimated audience size1,088,527

Audience persona

The typical Insignia fan in United States is more male, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Insignia in United States
RegionReachAffinity
New York183,6883.02×
California149,5201.25×
Texas108,6391.16×
Florida87,5391.19×
Georgia38,0581.13×
Illinois37,6491.04×
Pennsylvania36,2800.99×
North Carolina32,8591×
Ohio31,5060.94×
New Jersey30,3491.1×
Michigan28,5311×
Virginia25,5730.96×
Washington25,5401.17×
Arizona22,5621.02×
Indiana21,6421.09×
Massachusetts21,4651×
Tennessee21,2830.97×
Maryland19,3601.03×
Colorado17,3601.01×
Missouri16,8570.96×
Wisconsin16,1220.98×
South Carolina15,6340.95×
Alabama15,4571.02×
Minnesota15,3390.98×
Louisiana14,8911.06×
Oregon13,0031.04×
Oklahoma12,8011.06×
Kentucky12,3760.91×
Connecticut11,1771.02×
Nevada10,0350.95×
Arkansas8,7180.97×
Mississippi8,6330.96×
Kansas8,3600.97×
Utah8,1880.84×
Iowa7,9580.89×
Nebraska5,3090.97×
New Mexico5,0910.93×
Idaho4,6290.85×
Hawaii4,3380.93×
West Virginia4,0150.79×
New Hampshire3,5230.82×
Washington, District of Columbia3,3371.02×
Maine3,2870.84×
Rhode Island3,2510.94×
Delaware2,4040.8×
Montana2,1080.7×
Alaska2,0860.9×
South Dakota1,9380.77×
North Dakota1,8870.84×
Vermont1,2640.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insignia audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Like Dandelion Dust18.5×Movies & TV
Urban Outfitters2.15×Shopping
edureka42.16×Business & Career
The Historian16.48×Literature
Israel2.03×Travel & Leisure
Ken Griffey Jr.7.43×Sports
Certified diabetes educator12.54×Business & Career
Graham Greene (actor)5.72×
St. Ives11.46×Travel & Leisure
N1 road (South Africa)3.27×Travel & Leisure
Fernando Valenzuela9.12×Sports
Eurail16.57×Cars & Mobility
Pillow1.55×Home & Garden
Iyanla Vanzant10.12×Business & Career
Grover Cleveland5.76×Politics & Society
Consequence (rapper)4.07×Music & Radio
Fairy godmother4.64×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insignia audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
IndulgenceJOY1.96
Quality AwarenessPREMIUM1.96
Design AffinityPREMIUM1.95
LGBTQ+ IdentityOPEN1.63
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Insignia
CountryShare
United States57.4%
United Kingdom5.8%
India4.9%

See Insignia audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Insignia have in United States?

Insignia has an estimated audience of 1,088,527 people in United States, concentrated in New York and California.

What is the gender split and age of Insignia fans?

33.9% of Insignia fans are female, 66.1% are male, with an average age of 33.3 years.

Which brands do Insignia fans like most?

Insignia fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Insignia fans live in United States?

Insignia fans in United States are most concentrated in New York (reach 183,688), California (reach 149,520), and Texas (reach 108,639). These three regions account for the largest share of the active audience.

What other brands do Insignia fans also like?

Beyond Insignia itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Like Dandelion Dust (18.5×), and Urban Outfitters (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insignia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.