Rascasse Audience Intelligence

GoDaddy Target Market in Germany

A data profile of the people who buy, follow and care about GoDaddy in Germany — modelled from more than twelve digital signal sources. GoDaddy has an estimated audience of 464,934 people in Germany.

#10among Hosting in Germany#1623among Brand in Germany#534in Technology & Electronics

The average GoDaddy fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ionos, Internet hosting service, Baqai Medical University, with strongest over-indexing on Ionos (14.19× the country average).

Demographically, the GoDaddy audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GoDaddy fan in Germany is more male, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Ionos.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoDaddy profile in Germany.

Audience size
465K
in Germany
Gender
39.3%♀
60.7% male
Age
38.0
average years
Country rank
#12465
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GoDaddy

39.3% are female, 60.7% are male, average age 38.0.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for GoDaddy audience in Germany
MetricValue
Female39.3%
Male60.7%
Average age38.0
Estimated audience size464,934
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the GoDaddy audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3925%
40-4922%
50+12%
Fig. 04

Worldwide distribution

2.4%

of the worldwide GoDaddy audience comes from Germany.

Worldwide audience distribution share by country for GoDaddy
CountryShare
United States30.2%
India16.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoDaddy audience in Germany is strongest.

Fig. 05

Top regions by affinity

GoDaddy customers by region in Germany
#RegionReachAffinity×
01Berlin~60K2.70×
02Hessen~60K1.62×
03Hamburg~10K1.42×
04Bayern~90K1.22×
05Nordrhein-Westfalen~100K1.03×
06Baden-Württemberg~70K1.03×
07Bremen~4K1.00×
08Brandenburg~10K0.82×
09Rheinland-Pfalz~20K0.80×
10Schleswig-Holstein~10K0.80×
11Saarland~4K0.76×
12Niedersachsen~30K0.72×
13Sachsen~20K0.67×
14Thüringen~7K0.61×
15Sachsen-Anhalt~7K0.56×
16Mecklenburg-Vorpommern~5K0.53×
Fig. 06

Affinity by region

Affinity by region — GoDaddy, Germany
0.53×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoDaddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoDaddy audience
#·InterestCategoryAffinity×
01Baqai Medical UniversityBusiness & Career52.48×
02Johns Hopkins School of NursingBusiness & Career48.83×
03Faculty of Medicine Siriraj Hospital, Mahidol UniversityBusiness & Career43.68×
04Auxiliar de enfermeríaHealth37.16×
05BSNHealth35.71×
06Health information technologyBusiness & Career34.58×
07Indiana University School of DentistryBusiness & Career29.89×
08ElsevierLiterature26.68×
09Chamberlain College of NursingBusiness & Career22.28×
10Email hosting serviceTopic22.28×
11Private healthcareHealth18.57×
12Internet hosting serviceInternet & Social Media18.50×
13IonosTechnology & Electronics14.19×
14HostingerTechnology & Electronics12.03×
15Web hostingBusiness & Career4.39×
16Computer serversTechnology & Electronics3.72×
17CommerzbankBusiness & Career1.90×
18SparkasseBusiness & Career1.82×
19Deutsche BahnCars & Mobility1.64×
20HornbachShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoDaddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoDaddy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
Risk AppetiteTHRILL1.48×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoDaddy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
IndividualismJOY0.91×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GoDaddy's target market in Germany?

GoDaddy's target market in Germany covers an estimated 464,934 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GoDaddy customers?

39.3% of the GoDaddy audience are female, 60.7% are male, with an average age of 38.0 years.

03

Which brands do GoDaddy fans like most?

GoDaddy fans show strongest brand affinity for Ionos (14.19×), Internet hosting service (18.5×), and Baqai Medical University (52.48×) over the country average.

04

Where do GoDaddy fans live in Germany?

GoDaddy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do GoDaddy fans also like?

Beyond GoDaddy itself, the audience over-indexes on Internet hosting service (18.5×), Baqai Medical University (52.48×), Faculty of Medicine Siriraj Hospital, Mahidol University (43.68×), and Hostinger (12.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in Germany

See GoDaddy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GoDaddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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