Hostinger Audience in Germany
Hostinger has an estimated audience of 743,485 people in Germany. 42.0% are female, 58.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Christmas Gift, Unique Gifts, Jesse Plemons, CAC 40.
The average Hostinger fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Christmas Gift, Unique Gifts, with strongest over-indexing on Icon (magazine) (5.05× the country average). Demographically, the Hostinger audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of Hostinger fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 43.4 |
| Estimated audience size | 743,485 |
Audience persona
The typical Hostinger fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,013 | 1.06× |
| Bayern | 142,140 | 1.16× |
| Baden-Württemberg | 110,829 | 1.06× |
| Hessen | 90,971 | 1.56× |
| Berlin | 61,115 | 1.79× |
| Niedersachsen | 59,844 | 0.81× |
| Sachsen | 32,903 | 0.88× |
| Rheinland-Pfalz | 31,213 | 0.82× |
| Schleswig-Holstein | 21,905 | 0.8× |
| Hamburg | 20,769 | 1.2× |
| Brandenburg | 19,782 | 0.83× |
| Thüringen | 14,577 | 0.75× |
| Sachsen-Anhalt | 11,570 | 0.58× |
| Bremen | 8,468 | 1.3× |
| Saarland | 8,147 | 0.87× |
| Mecklenburg-Vorpommern | 7,732 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 5.05× | Arts & Culture |
| Christmas Gift | 2.84× | Kids & Family |
| Unique Gifts | 2.05× | Shopping |
| Jesse Plemons | 4.94× | Movies & TV |
| CAC 40 | 2.06× | Business & Career |
| Cocktail | 1.68× | Food & Beverages |
| Progressive rock | 1.97× | Music & Radio |
| Birthday Gifts | 1.93× | Kids & Family |
| Stradivarius | 1.5× | Shopping |
| Ma Mère | 8.56× | Movies & TV |
| Stucco | 1.91× | Home & Garden |
| Elīna Garanča | 4.72× | Music & Radio |
| Video izle | 2.11× | |
| Eden Lake | 3.08× | Movies & TV |
| Golem | 1.93× | Technology & Electronics |
| Irish Ferries | 5.96× | Cars & Mobility |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
| Cambrils | 4.54× | Travel & Leisure |
| Cadence | 4.29× | Technology & Electronics |
| Home Delivery | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.94 |
| Early Adopter Mentality | POWER | 1.74 |
| Patriotism | CONSERVATISM | 1.48 |
| Risk Appetite | THRILL | 1.44 |
| Career Orientation | POWER | 1.41 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 19.6% |
| Brazil | 17.0% |
| United States | 6.8% |
See Hostinger audiences in other countries
More Hosting audiences in Germany
- Google Drive (5,103,404)
- Ionos (4,589,445)
- OneDrive (2,905,296)
- Dropbox (service) (2,253,552)
- Strato AG (1,697,818)
Frequently asked questions
How many fans does Hostinger have in Germany?
Hostinger has an estimated audience of 743,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hostinger fans?
42.0% of Hostinger fans are female, 58.0% are male, with an average age of 43.4 years.
Which brands do Hostinger fans like most?
Hostinger fans show strongest brand affinity for Icon (magazine) (5.05×), Christmas Gift (2.84×), and Unique Gifts (2.05×) over the country average.
Where do Hostinger fans live in Germany?
Hostinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,013), Bayern (reach 142,140), and Baden-Württemberg (reach 110,829). These three regions account for the largest share of the active audience.
What other brands do Hostinger fans also like?
Beyond Hostinger itself, the audience over-indexes on Christmas Gift (2.84×), Unique Gifts (2.05×), Jesse Plemons (4.94×), and CAC 40 (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hostinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.