Hostinger Audience in Germany

Hostinger has an estimated audience of 743,485 people in Germany. 42.0% are female, 58.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, GitHub, FRITZ!Box, Cutting board, Office 365.

The average Hostinger fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, GitHub, FRITZ!Box, with strongest over-indexing on Moodle (15.16× the country average). Demographically, the Hostinger audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

Demographics of Hostinger fans

Demographic split for Hostinger audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age43.4
Estimated audience size743,485

Audience persona

The typical Hostinger fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Moodle.

Top regions in Germany

Top regions ranked by reach for Hostinger in Germany
RegionReachAffinity
Nordrhein-Westfalen177,0131.06×
Bayern142,1401.16×
Baden-Württemberg110,8291.06×
Hessen90,9711.56×
Berlin61,1151.79×
Niedersachsen59,8440.81×
Sachsen32,9030.88×
Rheinland-Pfalz31,2130.82×
Schleswig-Holstein21,9050.8×
Hamburg20,7691.2×
Brandenburg19,7820.83×
Thüringen14,5770.75×
Sachsen-Anhalt11,5700.58×
Bremen8,4681.3×
Saarland8,1470.87×
Mecklenburg-Vorpommern7,7320.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hostinger audience
BrandAffinityCategory
Moodle15.16×Technology & Electronics
GitHub10.6×Internet & Social Media
FRITZ!Box5.2×Technology & Electronics
Cutting board14.37×Home & Garden
Office 3656.32×Technology & Electronics
Google Drive5.09×Technology & Electronics
Cloud computing4.29×Technology & Electronics
notebooksbilliger.de7.09×Shopping
Tagesschau1.87×Movies & TV
ESET19.87×Technology & Electronics
Indeed.com2.62×Business & Career
Wix.com10.44×Technology & Electronics
Satire3.69×Literature
Pets1.53×Pets & Animals
Expert (company)4.94×Shopping
Mobile game2.44×Games
Sophos18.86×Technology & Electronics
Linux4.3×Technology & Electronics
Automobiles1.58×Cars & Mobility
Antivirus software6.99×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hostinger audience
TraitClusterScore
Need for SecurityCONSERVATISM2.94
Early Adopter MentalityPOWER1.74
PatriotismCONSERVATISM1.48
Risk AppetiteTHRILL1.44
Career OrientationPOWER1.41
SustainabilityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Hostinger
CountryShare
India19.6%
Brazil17.0%
United States6.8%

See Hostinger audiences in other countries

More Hosting audiences in Germany

Frequently asked questions

How many fans does Hostinger have in Germany?

Hostinger has an estimated audience of 743,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Hostinger fans?

42.0% of Hostinger fans are female, 58.0% are male, with an average age of 43.4 years.

Which brands do Hostinger fans like most?

Hostinger fans show strongest brand affinity for Moodle (15.16×), GitHub (10.6×), and FRITZ!Box (5.2×) over the country average.

Where do Hostinger fans live in Germany?

Hostinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,013), Bayern (reach 142,140), and Baden-Württemberg (reach 110,829). These three regions account for the largest share of the active audience.

What other brands do Hostinger fans also like?

Beyond Hostinger itself, the audience over-indexes on GitHub (10.6×), FRITZ!Box (5.2×), Cutting board (14.37×), and Office 365 (6.32×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hostinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.