Best Deals Audience in United States

Best Deals logo

Best Deals has an estimated audience of 1,248,878 people in United States. 55.4% are female, 44.6% are male, average age 28.4. Top regions: New York, California, Texas. Top brand affinities: Emperor Entertainment Group, Lulu 黃路梓茵, Fairy godmother, Historic site, edureka.

The average Best Deals fan in United States is 28.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Emperor Entertainment Group, Lulu 黃路梓茵, Fairy godmother, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the Best Deals audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Best Deals fans

Demographic split for Best Deals audience in United States
MetricValue
Female55.4%
Male44.6%
Average age28.4
Estimated audience size1,248,878

Audience persona

The typical Best Deals fan in United States is more female, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for Best Deals in United States
RegionReachAffinity
New York219,9913.15×
California150,9541.1×
Texas108,6861.01×
Florida103,4261.22×
Indiana98,4884.32×
Ohio48,4941.26×
Washington42,8231.71×
Illinois39,0840.94×
New Jersey36,7131.16×
Michigan36,0201.1×
Pennsylvania35,2670.84×
North Carolina31,8160.85×
Georgia28,9990.75×
Arizona26,9491.06×
Massachusetts25,2151.02×
Nevada24,7242.05×
Virginia23,3250.77×
Tennessee19,4780.78×
Kentucky17,4941.12×
Maryland16,2160.76×
Wisconsin15,7940.84×
Alabama15,6790.9×
Connecticut15,3211.22×
Missouri15,2250.76×
Utah15,0291.34×
South Carolina13,8810.74×
Minnesota13,1640.74×
Oregon12,7480.89×
Colorado12,6830.64×
Oklahoma10,0070.72×
Louisiana9,4330.59×
Iowa8,6670.84×
Arkansas7,6740.75×
Kansas7,6270.77×
West Virginia6,2561.08×
Mississippi6,0620.59×
New Mexico4,7200.75×
Idaho4,3900.7×
Maine3,7800.85×
Nebraska3,7350.6×
New Hampshire3,7110.75×
Delaware3,2090.93×
Hawaii2,7590.51×
South Dakota2,6860.93×
Washington, District of Columbia2,5100.67×
Rhode Island2,3890.6×
Alaska1,9980.75×
North Dakota1,6740.65×
Vermont1,6640.76×
Montana1,6330.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Best Deals audience
BrandAffinityCategory
Emperor Entertainment Group20×Business & Career
Lulu 黃路梓茵4.34×Movies & TV
Fairy godmother10.2×Literature
Historic site5.56×Arts & Culture
edureka47.06×Business & Career
Home equity2.49×Home & Garden
Certified diabetes educator16.42×Business & Career
Mothercare3.54×Kids & Family
Information sensitivity7.92×Technology & Electronics
Building envelope8.57×Home & Garden
Home Bargains10.01×Shopping
Urban horticulture2.85×Home & Garden
Vocal harmony3.53×Music & Radio
Wikia2.58×Internet & Social Media
Pillow1.52×Home & Garden
JDSU2.08×Business & Career
Zacky Vengeance20×Music & Radio
Cam Ward2.37×Sports
Justice1.77×Politics & Society
Charlamagne Tha God5.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Best Deals audience
TraitClusterScore
Quality AwarenessPREMIUM8.94
Design AffinityPREMIUM2.04
LGBTQ+ IdentityOPEN1.85
Luxury OrientationPREMIUM1.7
IndulgenceJOY1.46
SustainabilityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Best Deals
CountryShare
United States21.9%
India17.2%
Turkey9.7%

See Best Deals audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Best Deals have in United States?

Best Deals has an estimated audience of 1,248,878 people in United States, concentrated in New York and California.

What is the gender split and age of Best Deals fans?

55.4% of Best Deals fans are female, 44.6% are male, with an average age of 28.4 years.

Which brands do Best Deals fans like most?

Best Deals fans show strongest brand affinity for Emperor Entertainment Group (20×), Lulu 黃路梓茵 (4.34×), and Fairy godmother (10.2×) over the country average.

Where do Best Deals fans live in United States?

Best Deals fans in United States are most concentrated in New York (reach 219,991), California (reach 150,954), and Texas (reach 108,686). These three regions account for the largest share of the active audience.

What other brands do Best Deals fans also like?

Beyond Best Deals itself, the audience over-indexes on Lulu 黃路梓茵 (4.34×), Fairy godmother (10.2×), Historic site (5.56×), and edureka (47.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.