Rascasse Audience Intelligence

Best Deals Audience in United States

A data profile of the people who buy, follow and care about Best Deals in United States — modelled from more than twelve digital signal sources. Best Deals has an estimated audience of 1,248,878 people in United States.

#7919among Topic in United States#349in Shopping

The average Best Deals fan in United States is 28.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Office Depot, Daily Deals, Mattress Firm, with strongest over-indexing on Office Depot (16.69× the country average).

Demographically, the Best Deals audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Best Deals fan in United States is more female, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for Office Depot.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Best Deals profile in United States.

Audience size
1.2M
in United States
Gender
55.4%♀
44.6% male
Age
28.4
average years
Country rank
#20277
Topic in United States
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Best Deals fans

55.4% are female, 44.6% are male, average age 28.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Best Deals audience in United States
MetricValue
Female55.4%
Male44.6%
Average age28.4
Estimated audience size1,248,878
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Best Deals audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Best Deals audience comes from United States.

Worldwide audience distribution share by country for Best Deals
CountryShare
United States21.9%
India17.2%
Turkey9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Best Deals audience in United States is strongest.

Fig. 05

Top regions by affinity

Best Deals fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K3.57×
02New York~200K2.59×
03Nevada~20K1.89×
04Washington~40K1.52×
05West Virginia~7K1.24×
06Utah~10K1.23×
07Ohio~50K1.22×
08California~200K1.18×
09Connecticut~10K1.17×
10New Jersey~40K1.12×
11Florida~90K1.10×
12Kentucky~20K1.08×
13Michigan~30K1.04×
14South Dakota~3K1.02×
15Texas~100K1.01×
16Oregon~10K1.01×
17Arizona~30K0.99×
18Colorado~20K0.97×
19Delaware~3K0.96×
20Massachusetts~20K0.95×
21Alaska~3K0.95×
22Vermont~2K0.95×
23New Hampshire~5K0.94×
24Maine~4K0.94×
25North Dakota~2K0.92×
26Hawaii~5K0.90×
27Montana~3K0.90×
28Alabama~20K0.89×
29Arkansas~9K0.89×
30New Mexico~6K0.89×
31Iowa~9K0.88×
32Idaho~5K0.88×
33Rhode Island~4K0.88×
34Wisconsin~20K0.87×
35Georgia~30K0.86×
36Kansas~8K0.86×
37Illinois~40K0.85×
38North Carolina~30K0.85×
39South Carolina~20K0.85×
40Mississippi~9K0.85×
41Nebraska~5K0.85×
42Tennessee~20K0.84×
43Washington, District of Columbia~3K0.84×
44Virginia~30K0.83×
45Missouri~20K0.83×
46Oklahoma~10K0.83×
47Minnesota~10K0.82×
48Pennsylvania~30K0.81×
49Maryland~20K0.80×
50Louisiana~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Best Deals, United States
0.79×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Best Deals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Best Deals audience
#·InterestCategoryAffinity×
01Daily DealsShopping54.78×
02cardio fitnessSports20.96×
03PonyoMovies & TV20.00×
04Brigitte BardotMovies & TV20.00×
05Kiki's Delivery ServiceMovies & TV20.00×
06There Will Be BloodMovies & TV18.00×
07Office DepotShopping16.69×
08Mattress FirmHome & Garden14.02×
09FlipkartShopping13.42×
10Rooms To GoHome & Garden9.49×
11QVCMovies & TV6.55×
12Weather forecastingHome & Garden5.90×
13Discount storesShopping4.50×
14Solar energyHome & Garden4.36×
15FedExBusiness & Career4.34×
16Vehicle insuranceCars & Mobility3.99×
17Mortgage loansBusiness & Career3.57×
18Planet FitnessSports3.09×
19Indeed.comBusiness & Career2.77×
20PinterestInternet & Social Media2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Best Deals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Best Deals audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM7.77×
Convenience OrientationPREMIUM2.14×
Family OrientationCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Best Deals audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Early Adopter MentalityPOWER0.72×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Best Deals have in United States?

Best Deals has an estimated audience of 1,248,878 people in United States, concentrated in New York and California.

02

What is the gender split and age of Best Deals fans?

55.4% of Best Deals fans are female, 44.6% are male, with an average age of 28.4 years.

03

Which brands do Best Deals fans like most?

Best Deals fans show strongest brand affinity for Office Depot (16.69×), Daily Deals (54.78×), and Mattress Firm (14.02×) over the country average.

04

Where do Best Deals fans live in United States?

Best Deals fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Best Deals fans also like?

Beyond Best Deals itself, the audience over-indexes on Daily Deals (54.78×), Mattress Firm (14.02×), There Will Be Blood (18×), and Ponyo (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Best Deals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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