Best Deals Audience in United States

Best Deals has an estimated audience of 1,248,878 people in United States. 55.4% are female, 44.6% are male, average age 28.4. Top regions: New York, California, Texas. Top brand affinities: Daily Deals, Indeed.com, Bachelor of Business Administration, Flipkart, Planet Fitness.

The average Best Deals fan in United States is 28.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Daily Deals, Indeed.com, Bachelor of Business Administration, with strongest over-indexing on Daily Deals (66.92× the country average). Demographically, the Best Deals audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Best Deals fans

Demographic split for Best Deals audience in United States
MetricValue
Female55.4%
Male44.6%
Average age28.4
Estimated audience size1,248,878

Audience persona

The typical Best Deals fan in United States is more female, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for Daily Deals.

Top regions in United States

Top regions ranked by reach for Best Deals in United States
RegionReachAffinity
New York219,9913.15×
California150,9541.1×
Texas108,6861.01×
Florida103,4261.22×
Indiana98,4884.32×
Ohio48,4941.26×
Washington42,8231.71×
Illinois39,0840.94×
New Jersey36,7131.16×
Michigan36,0201.1×
Pennsylvania35,2670.84×
North Carolina31,8160.85×
Georgia28,9990.75×
Arizona26,9491.06×
Massachusetts25,2151.02×
Nevada24,7242.05×
Virginia23,3250.77×
Tennessee19,4780.78×
Kentucky17,4941.12×
Maryland16,2160.76×
Wisconsin15,7940.84×
Alabama15,6790.9×
Connecticut15,3211.22×
Missouri15,2250.76×
Utah15,0291.34×
South Carolina13,8810.74×
Minnesota13,1640.74×
Oregon12,7480.89×
Colorado12,6830.64×
Oklahoma10,0070.72×
Louisiana9,4330.59×
Iowa8,6670.84×
Arkansas7,6740.75×
Kansas7,6270.77×
West Virginia6,2561.08×
Mississippi6,0620.59×
New Mexico4,7200.75×
Idaho4,3900.7×
Maine3,7800.85×
Nebraska3,7350.6×
New Hampshire3,7110.75×
Delaware3,2090.93×
Hawaii2,7590.51×
South Dakota2,6860.93×
Washington, District of Columbia2,5100.67×
Rhode Island2,3890.6×
Alaska1,9980.75×
North Dakota1,6740.65×
Vermont1,6640.76×
Montana1,6330.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Best Deals audience
BrandAffinityCategory
Daily Deals66.92×Shopping
Indeed.com6.76×Business & Career
Bachelor of Business Administration47.06×Business & Career
Flipkart20.29×Shopping
Planet Fitness4.5×Sports
Tim Hortons26×Food & Beverages
D&R20×Technology & Electronics
Sister Act32.84×Movies & TV
Ponyo20×Movies & TV
Alia Bhatt28.65×Movies & TV
cardio fitness24.57×Sports
Office Depot5.98×Shopping
Brigitte Bardot17.7×Movies & TV
HDFC Bank35.24×Business & Career
Mattress Firm8.13×Home & Garden
Polo shirt10.37×Fashion & Accessoires
Non-fiction books5.32×Literature
Google Maps2.71×Internet & Social Media
Designer clothing4.3×Fashion & Accessoires
Enterprise Rent-A-Car3.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Best Deals audience
TraitClusterScore
Quality AwarenessPREMIUM8.94
Design AffinityPREMIUM2.04
LGBTQ+ IdentityOPEN1.85
Luxury OrientationPREMIUM1.7
IndulgenceJOY1.46
SustainabilityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Best Deals
CountryShare
United States21.9%
India17.2%
Turkey9.7%

See Best Deals audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Best Deals have in United States?

Best Deals has an estimated audience of 1,248,878 people in United States, concentrated in New York and California.

What is the gender split and age of Best Deals fans?

55.4% of Best Deals fans are female, 44.6% are male, with an average age of 28.4 years.

Which brands do Best Deals fans like most?

Best Deals fans show strongest brand affinity for Daily Deals (66.92×), Indeed.com (6.76×), and Bachelor of Business Administration (47.06×) over the country average.

Where do Best Deals fans live in United States?

Best Deals fans in United States are most concentrated in New York (reach 219,991), California (reach 150,954), and Texas (reach 108,686). These three regions account for the largest share of the active audience.

What other brands do Best Deals fans also like?

Beyond Best Deals itself, the audience over-indexes on Indeed.com (6.76×), Bachelor of Business Administration (47.06×), Flipkart (20.29×), and Planet Fitness (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.