Best Deals Audience in Germany
Best Deals has an estimated audience of 288,812 people in Germany. 62.5% are female, 37.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Algebra, Gil Ofarim, Progressive rock, Queercore, Jacob Tremblay.
The average Best Deals fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Algebra, Gil Ofarim, Progressive rock, with strongest over-indexing on Algebra (38.3× the country average). Demographically, the Best Deals audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Best Deals fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.6 |
| Estimated audience size | 288,812 |
Audience persona
The typical Best Deals fan in Germany is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Algebra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,779 | 1.97× |
| Bayern | 42,756 | 0.92× |
| Baden-Württemberg | 39,707 | 1.01× |
| Hessen | 32,219 | 1.46× |
| Niedersachsen | 26,656 | 0.95× |
| Rheinland-Pfalz | 17,669 | 1.22× |
| Berlin | 14,100 | 1.09× |
| Sachsen | 8,615 | 0.61× |
| Schleswig-Holstein | 8,610 | 0.83× |
| Hamburg | 6,352 | 0.97× |
| Brandenburg | 6,050 | 0.68× |
| Thüringen | 5,410 | 0.74× |
| Sachsen-Anhalt | 4,935 | 0.66× |
| Mecklenburg-Vorpommern | 3,501 | 0.63× |
| Saarland | 3,480 | 0.98× |
| Bremen | 3,142 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Algebra | 38.3× | Business & Career |
| Gil Ofarim | 1.91× | Music & Radio |
| Progressive rock | 2.16× | Music & Radio |
| Queercore | 17.17× | Music & Radio |
| Jacob Tremblay | 5.38× | Movies & TV |
| Natural rubber | 2.36× | Cars & Mobility |
| Information sensitivity | 5.18× | Technology & Electronics |
| Birthday Gifts | 1.55× | Kids & Family |
| Anton Hofreiter | 4.81× | Politics & Society |
| Erzberg Rodeo | 11.62× | Sports |
| Colin Hay | 10.19× | Music & Radio |
| Building insulation | 3.52× | Home & Garden |
| Nurse education | 1.9× | Kids & Family |
| Liberace | 4.28× | Music & Radio |
| Komono, Mie | 10.51× | Travel & Leisure |
| Necktie | 3.51× | Fashion & Accessoires |
| Samer Ismail | 22.73× | Movies & TV |
| Buddy – The Buddy Holly Story | 3.08× | Music & Radio |
| Caprivi Strip | 5.77× | |
| HydraFacial | 3.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 7.55 |
| Quality Awareness | PREMIUM | 1.92 |
| Luxury Orientation | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.59 |
| Convenience Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| India | 17.2% |
| Turkey | 9.7% |
See Best Deals audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Best Deals have in Germany?
Best Deals has an estimated audience of 288,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Best Deals fans?
62.5% of Best Deals fans are female, 37.5% are male, with an average age of 35.6 years.
Which brands do Best Deals fans like most?
Best Deals fans show strongest brand affinity for Algebra (38.3×), Gil Ofarim (1.91×), and Progressive rock (2.16×) over the country average.
Where do Best Deals fans live in Germany?
Best Deals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,779), Bayern (reach 42,756), and Baden-Württemberg (reach 39,707). These three regions account for the largest share of the active audience.
What other brands do Best Deals fans also like?
Beyond Best Deals itself, the audience over-indexes on Gil Ofarim (1.91×), Progressive rock (2.16×), Queercore (17.17×), and Jacob Tremblay (5.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Best Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.