Best Deals Audience in Germany
A data profile of the people who buy, follow and care about Best Deals in Germany — modelled from more than twelve digital signal sources. Best Deals has an estimated audience of 288,812 people in Germany.
The average Best Deals fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jet ski, Google Flights, Discount card, with strongest over-indexing on Jet ski (37.93× the country average).
Demographically, the Best Deals audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Best Deals fan in Germany is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Jet ski.
At a glance
The key figures that characterise the Best Deals profile in Germany.
Search interest · 12-month trend
Demographics of Best Deals fans
62.5% are female, 37.5% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.6 |
| Estimated audience size | 288,812 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Best Deals audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| India | 17.2% |
| Turkey | 9.7% |
Geography
Where the Best Deals audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 3.06× | |
| 02 | Hessen | ~30K | 1.52× | |
| 03 | Bremen | ~3K | 1.07× | |
| 04 | Rheinland-Pfalz | ~20K | 1.06× | |
| 05 | Berlin | ~10K | 1.00× | |
| 06 | Saarland | ~4K | 0.99× | |
| 07 | Baden-Württemberg | ~40K | 0.94× | |
| 08 | Hamburg | ~6K | 0.94× | |
| 09 | Niedersachsen | ~30K | 0.90× | |
| 10 | Thüringen | ~7K | 0.90× | |
| 11 | Mecklenburg-Vorpommern | ~5K | 0.90× | |
| 12 | Sachsen-Anhalt | ~7K | 0.89× | |
| 13 | Schleswig-Holstein | ~9K | 0.88× | |
| 14 | Brandenburg | ~8K | 0.88× | |
| 15 | Bayern | ~40K | 0.86× | |
| 16 | Sachsen | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Best Deals audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jet ski | Sports | 37.93× | ||
| 02 | Top Channel | Movies & TV | 22.01× | ||
| 03 | Bob Odenkirk | Movies & TV | 20.00× | ||
| 04 | Cricket World Cup | Sports | 20.00× | ||
| 05 | Carlo Ancelotti | Sports | 20.00× | ||
| 06 | Discount card | Shopping | 19.54× | ||
| 07 | Google Flights | Travel & Leisure | 11.53× | ||
| 08 | Ewan McGregor | Movies & TV | 9.75× | ||
| 09 | Purchase discount | Shopping | 9.74× | ||
| 10 | Aston Villa F.C. | Sports | 9.45× | ||
| 11 | Newcastle United F.C. | Sports | 9.15× | ||
| 12 | Deodorant | Beauty & Wellness | 8.08× | ||
| 13 | Soap | Beauty & Wellness | 7.10× | ||
| 14 | Ligue 1 | Sports | 6.29× | ||
| 15 | Sunday Brunch | Kids & Family | 5.06× | ||
| 16 | Tottenham Hotspur F.C. | Sports | 4.60× | ||
| 17 | Refrigerator | Home & Garden | 3.92× | ||
| 18 | La Liga | Sports | 3.31× | ||
| 19 | Kitchenware | Home & Garden | 3.23× | ||
| 20 | Netto Marken-Discount | Shopping | 3.08× |
Personality of the Best Deals audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 5.77× | |
| Quality Awareness | PREMIUM | 2.02× | |
| Individualism | JOY | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Indulgence | JOY | 0.82× | |
| Community Orientation | OPEN | 0.88× |
Frequently asked questions
How many fans does Best Deals have in Germany?
Best Deals has an estimated audience of 288,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Best Deals fans?
62.5% of Best Deals fans are female, 37.5% are male, with an average age of 35.6 years.
Which brands do Best Deals fans like most?
Best Deals fans show strongest brand affinity for Jet ski (37.93×), Google Flights (11.53×), and Discount card (19.54×) over the country average.
Where do Best Deals fans live in Germany?
Best Deals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Best Deals fans also like?
Beyond Best Deals itself, the audience over-indexes on Google Flights (11.53×), Discount card (19.54×), Bob Odenkirk (20×), and Purchase discount (9.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Best Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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