Porcelain tile Audience in United States
Porcelain tile has an estimated audience of 1,821,371 people in United States. 53.3% are female, 46.7% are male, average age 44.8. Top regions: California, Florida, Texas.
The average Porcelain tile fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Porcelain tile audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Porcelain tile fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.8 |
| Estimated audience size | 1,821,371 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 317,403 | 1.58× |
| Florida | 203,755 | 1.65× |
| Texas | 196,642 | 1.26× |
| New York | 115,939 | 1.14× |
| New Jersey | 68,027 | 1.47× |
| Georgia | 64,162 | 1.14× |
| Ohio | 63,176 | 1.13× |
| Illinois | 62,156 | 1.02× |
| Pennsylvania | 57,973 | 0.95× |
| Michigan | 57,060 | 1.2× |
| Arizona | 56,123 | 1.51× |
| North Carolina | 53,214 | 0.97× |
| Virginia | 41,270 | 0.93× |
| Tennessee | 37,350 | 1.02× |
| Massachusetts | 35,099 | 0.98× |
| Washington | 34,960 | 0.96× |
| Indiana | 31,725 | 0.95× |
| South Carolina | 29,102 | 1.06× |
| Colorado | 28,234 | 0.98× |
| Missouri | 27,461 | 0.94× |
| Maryland | 26,954 | 0.86× |
| Louisiana | 25,561 | 1.09× |
| Alabama | 24,187 | 0.95× |
| Wisconsin | 22,579 | 0.82× |
| Minnesota | 22,552 | 0.86× |
| Nevada | 22,444 | 1.27× |
| Oklahoma | 21,611 | 1.07× |
| Oregon | 20,473 | 0.98× |
| Kentucky | 18,944 | 0.83× |
| Utah | 18,941 | 1.16× |
| Connecticut | 18,894 | 1.03× |
| Arkansas | 16,423 | 1.09× |
| Kansas | 15,288 | 1.07× |
| Mississippi | 14,001 | 0.93× |
| Iowa | 12,251 | 0.82× |
| Idaho | 9,430 | 1.03× |
| New Mexico | 9,097 | 1× |
| Hawaii | 8,167 | 1.04× |
| Nebraska | 7,288 | 0.8× |
| New Hampshire | 6,565 | 0.91× |
| West Virginia | 5,555 | 0.65× |
| Maine | 5,398 | 0.83× |
| Rhode Island | 5,044 | 0.87× |
| Montana | 4,881 | 0.97× |
| Delaware | 4,198 | 0.84× |
| Washington, District of Columbia | 4,128 | 0.75× |
| Vermont | 3,161 | 0.99× |
| South Dakota | 2,987 | 0.71× |
| North Dakota | 2,439 | 0.65× |
| Alaska | 2,408 | 0.62× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.13 |
| Design Affinity | PREMIUM | 1.84 |
| DIY Mentality | THRILL | 1.78 |
| Price Sensitivity | PREMIUM | 1.42 |
| Family Orientation | CONSERVATISM | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Mexico | 9.8% |
| Brazil | 9.5% |
See Porcelain tile audiences in other countries
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- Food and drink (182,612,063)
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- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Porcelain tile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.