Paver (flooring) Audience in United States

Paver (flooring) logo

Paver (flooring) has an estimated audience of 584,294 people in United States. 41.4% are female, 58.6% are male, average age 42.7. Top regions: California, Florida, Texas. Top brand affinities: Iraq–Syria border, Eddie Stobart, Nebraska Cornhuskers football, JDSU, Jesse Plemons.

The average Paver (flooring) fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Iraq–Syria border, Eddie Stobart, Nebraska Cornhuskers football, with strongest over-indexing on Iraq–Syria border (45.42× the country average). Demographically, the Paver (flooring) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Paver (flooring) fans

Demographic split for Paver (flooring) audience in United States
MetricValue
Female41.4%
Male58.6%
Average age42.7
Estimated audience size584,294

Audience persona

The typical Paver (flooring) fan in United States is more male, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Iraq–Syria border.

Top regions in United States

Top regions ranked by reach for Paver (flooring) in United States
RegionReachAffinity
California94,9941.48×
Florida83,0822.1×
Texas54,1261.08×
Arizona30,4292.55×
New York28,7310.88×
New Jersey19,2361.29×
North Carolina18,1121.03×
Pennsylvania17,9260.91×
Georgia17,3050.96×
Ohio16,5990.92×
Washington16,4301.4×
Illinois14,8740.76×
Virginia12,9920.91×
Indiana12,1171.14×
Michigan11,4440.75×
South Carolina10,9561.25×
Tennessee10,7070.91×
Nevada10,4921.86×
Colorado10,2581.11×
Massachusetts10,1480.88×
Oregon9,3881.4×
Utah8,9451.71×
Maryland7,7470.77×
Alabama7,3950.91×
Missouri6,9020.73×
Oklahoma6,4290.99×
Minnesota6,2910.75×
Kentucky6,1320.84×
Louisiana5,8290.77×
Wisconsin5,7290.65×
Connecticut5,3720.92×
Idaho4,9211.68×
Kansas3,8080.83×
Arkansas3,7750.78×
New Mexico3,7661.29×
Mississippi3,2780.68×
Iowa3,0230.63×
Nebraska2,3040.79×
West Virginia2,1530.79×
New Hampshire1,9740.86×
Delaware1,7941.11×
Rhode Island1,7740.95×
Montana1,7091.05×
Maine1,6900.81×
Hawaii1,2300.49×
South Dakota8690.64×
Washington, District of Columbia8400.48×
North Dakota6940.58×
Wyoming6800.79×
Vermont6760.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paver (flooring) audience
BrandAffinityCategory
Iraq–Syria border45.42×Politics & Society
Eddie Stobart186.85×Business & Career
Nebraska Cornhuskers football3.04×Sports
JDSU2.18×Business & Career
Jesse Plemons2.44×Movies & TV
Kementerian Kesihatan Malaysia30.72×Politics & Society
Girolando cattle17.71×Pets & Animals
Jaws3.46×Movies & TV
Cam Ward2.21×Sports
Mothercare1.87×Kids & Family
Kendra Scott1.69×Fashion & Accessoires
Barban5.28×Travel & Leisure
Guillermo Francella17.03×Movies & TV
Charlamagne Tha God4.33×Movies & TV
Urban horticulture1.63×Home & Garden
Keene, New Hampshire8.89×Travel & Leisure
Queens College, City University of New York3.27×Business & Career
John Havlicek6.49×Sports
Employee retention6.2×Business & Career
Home staging2.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paver (flooring) audience
TraitClusterScore
Urban LifestyleOPEN24.27
Luxury OrientationPREMIUM3.01
Design AffinityPREMIUM2.68
Quality AwarenessPREMIUM2.29
Risk AppetiteTHRILL2.22
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Paver (flooring)
CountryShare
United States33.1%
United Kingdom8.2%
Japan6.9%

See Paver (flooring) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Paver (flooring) have in United States?

Paver (flooring) has an estimated audience of 584,294 people in United States, concentrated in California and Florida.

What is the gender split and age of Paver (flooring) fans?

41.4% of Paver (flooring) fans are female, 58.6% are male, with an average age of 42.7 years.

Which brands do Paver (flooring) fans like most?

Paver (flooring) fans show strongest brand affinity for Iraq–Syria border (45.42×), Eddie Stobart (186.85×), and Nebraska Cornhuskers football (3.04×) over the country average.

Where do Paver (flooring) fans live in United States?

Paver (flooring) fans in United States are most concentrated in California (reach 94,994), Florida (reach 83,082), and Texas (reach 54,126). These three regions account for the largest share of the active audience.

What other brands do Paver (flooring) fans also like?

Beyond Paver (flooring) itself, the audience over-indexes on Eddie Stobart (186.85×), Nebraska Cornhuskers football (3.04×), JDSU (2.18×), and Jesse Plemons (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paver (flooring). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.