Rascasse Audience Intelligence

Paver (flooring) Audience in United States

A data profile of the people who buy, follow and care about Paver (flooring) in United States — modelled from more than twelve digital signal sources. Paver (flooring) has an estimated audience of 584,294 people in United States.

#10746among Topic in United States#1401in Home & Garden

The average Paver (flooring) fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bathroom cabinet, Property finder, Concrete mixer, with strongest over-indexing on Bathroom cabinet (67.76× the country average).

Demographically, the Paver (flooring) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paver (flooring) fan in United States is more male, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bathroom cabinet.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paver (flooring) profile in United States.

Audience size
584K
in United States
Gender
41.4%♀
58.6% male
Age
42.7
average years
Country rank
#33353
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paver (flooring) fans

41.4% are female, 58.6% are male, average age 42.7.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Paver (flooring) audience in United States
MetricValue
Female41.4%
Male58.6%
Average age42.7
Estimated audience size584,294
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Paver (flooring) audience in United States
Age bracketShare%
16-199%
20-2917%
30-3925%
40-4925%
50+24%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Paver (flooring) audience comes from United States.

Worldwide audience distribution share by country for Paver (flooring)
CountryShare
United States32.6%
United Kingdom8.1%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paver (flooring) audience in United States is strongest.

Fig. 05

Top regions by affinity

Paver (flooring) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K2.37×
02Florida~80K2.02×
03Nevada~10K1.83×
04Idaho~5K1.62×
05Utah~8K1.60×
06California~90K1.42×
07Washington~20K1.37×
08Oregon~9K1.35×
09New Mexico~4K1.33×
10New Jersey~20K1.22×
11South Carolina~10K1.20×
12Delaware~2K1.17×
13Indiana~10K1.06×
14Montana~2K1.06×
15Colorado~10K1.03×
16Texas~50K1.02×
17Oklahoma~7K1.01×
18North Carolina~20K0.99×
19Rhode Island~2K0.98×
20Georgia~20K0.95×
21Connecticut~6K0.94×
22Pennsylvania~20K0.93×
23Tennessee~10K0.93×
24Alabama~8K0.93×
25Ohio~20K0.91×
26New Hampshire~2K0.90×
27Virginia~10K0.89×
28Kansas~4K0.89×
29Nebraska~3K0.89×
30West Virginia~2K0.89×
31Kentucky~6K0.86×
32Maine~2K0.86×
33Massachusetts~10K0.85×
34New York~30K0.84×
35Arkansas~4K0.83×
36Maryland~8K0.82×
37Louisiana~6K0.78×
38South Dakota~1K0.78×
39Vermont<1K0.78×
40Michigan~10K0.75×
41Minnesota~6K0.75×
42Illinois~10K0.74×
43Missouri~7K0.74×
44Mississippi~4K0.74×
45North Dakota<1K0.72×
46Iowa~3K0.70×
47Alaska<1K0.69×
48Wisconsin~6K0.68×
49Hawaii~1K0.59×
50Washington, District of Columbia<1K0.56×
Fig. 06

Affinity by region

Affinity by region — Paver (flooring), United States
0.56×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paver (flooring) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paver (flooring) audience
#·InterestCategoryAffinity×
01Lazer TagSports145.72×
02Urban GardeningHome & Garden99.77×
03Bathroom cabinetHome & Garden67.76×
04Concrete mixerHome & Garden42.88×
05Stamped concreteHome & Garden32.77×
06D. R. HortonHome & Garden24.74×
07CockroachPets & Animals14.19×
08Adriana LimaFashion & Accessoires9.73×
09Property finderHome & Garden8.08×
10MosquitoPets & Animals7.06×
11Single-family detached homeHome & Garden6.94×
12PergolaHome & Garden5.89×
13Online bankingBusiness & Career5.45×
14WashingBeauty & Wellness5.30×
15Modern architectureArts & Culture5.25×
16Solar energyHome & Garden4.06×
17Vehicle insuranceCars & Mobility4.05×
18FedExBusiness & Career3.33×
19Mortgage loansBusiness & Career3.32×
20ApartmentBusiness & Career2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paver (flooring) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paver (flooring) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN13.78×
Quality AwarenessPREMIUM2.47×
Design AffinityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paver (flooring) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paver (flooring) have in United States?

Paver (flooring) has an estimated audience of 584,294 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Paver (flooring) fans?

41.4% of Paver (flooring) fans are female, 58.6% are male, with an average age of 42.7 years.

03

Which brands do Paver (flooring) fans like most?

Paver (flooring) fans show strongest brand affinity for Bathroom cabinet (67.76×), Property finder (8.08×), and Concrete mixer (42.88×) over the country average.

04

Where do Paver (flooring) fans live in United States?

Paver (flooring) fans in United States are most concentrated in California (reach ~90K), Florida (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paver (flooring) fans also like?

Beyond Paver (flooring) itself, the audience over-indexes on Property finder (8.08×), Concrete mixer (42.88×), Lazer Tag (145.72×), and Stamped concrete (32.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Paver (flooring) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paver (flooring). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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