Hansgrohe Audience in United States

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Hansgrohe has an estimated audience of 392,224 people in United States. 51.7% are female, 48.3% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Shoes (American band), Russell Wilson, Underwater videography, Skate shoe, Queens.

The average Hansgrohe fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Shoes (American band), Russell Wilson, Underwater videography, with strongest over-indexing on Shoes (American band) (14.23× the country average). Demographically, the Hansgrohe audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Hansgrohe fans

Demographic split for Hansgrohe audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.0
Estimated audience size392,224

Audience persona

The typical Hansgrohe fan in United States is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Hansgrohe in United States
RegionReachAffinity
California149,8903.48×
New York35,0341.6×
Florida34,4981.3×
Texas20,7070.61×
Illinois19,9981.53×
Washington17,3652.21×
New Jersey16,3551.64×
Massachusetts15,0721.95×
Georgia13,1211.09×
Michigan10,8351.06×
Pennsylvania10,2870.78×
North Carolina9,6920.82×
Virginia9,0920.95×
Arizona8,5001.06×
Ohio8,1510.67×
Colorado7,8081.26×
Maryland6,7681×
Oregon6,5241.45×
Connecticut5,0081.27×
Wisconsin4,6080.78×
Indiana4,5470.63×
Utah4,2931.22×
Missouri4,0170.64×
Nevada3,7991×
South Carolina3,7120.63×
Tennessee3,7110.47×
Hawaii3,6562.17×
Minnesota3,4200.61×
New Hampshire2,6561.72×
Maine2,0601.47×
Alabama1,9910.36×
Rhode Island1,9691.58×
Washington, District of Columbia1,9541.66×
Louisiana1,9530.39×
Kentucky1,9080.39×
Idaho1,8870.96×
New Mexico1,5010.76×
Kansas1,4890.48×
Vermont1,4642.13×
Oklahoma1,3930.32×
Iowa1,3880.43×
Arkansas1,0220.32×
Nebraska9060.46×
Montana8510.78×
Mississippi7320.23×
Delaware5950.55×
Alaska5740.68×
West Virginia4030.22×
North Dakota3130.39×
Wyoming3030.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hansgrohe audience
BrandAffinityCategory
Shoes (American band)14.23×Music & Radio
Russell Wilson5.24×Sports
Underwater videography15.27×Arts & Culture
Skate shoe13.01×Fashion & Accessoires
Queens2.52×Travel & Leisure
The Register13.62×News
Apple cider vinegar4.33×Food & Beverages
Cleveland Browns2.78×Sports
Eastern Time Zone1.54×Politics & Society
Image Comics4.68×Literature
TechSpot14.93×Technology & Electronics
WebMD2.92×Health
White Castle (restaurant)4.08×Food & Beverages
Home Design2.01×Home & Garden
MarketWatch2.99×Business & Career
Atlantic Ocean1.6×Travel & Leisure
Google Photos2.84×Technology & Electronics
Friday the 13th (franchise)4.94×Movies & TV
Breakfast television2.15×Movies & TV
Iron Mountain, Michigan8.88×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hansgrohe audience
TraitClusterScore
Need for SecurityCONSERVATISM2.66
Design AffinityPREMIUM2.58
Quality AwarenessPREMIUM2.03
IndulgenceJOY1.71
Family OrientationCONSERVATISM1.39
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Hansgrohe
CountryShare
Germany15.9%
United States9.1%
France6.7%

See Hansgrohe audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Hansgrohe have in United States?

Hansgrohe has an estimated audience of 392,224 people in United States, concentrated in California and New York.

What is the gender split and age of Hansgrohe fans?

51.7% of Hansgrohe fans are female, 48.3% are male, with an average age of 43.0 years.

Which brands do Hansgrohe fans like most?

Hansgrohe fans show strongest brand affinity for Shoes (American band) (14.23×), Russell Wilson (5.24×), and Underwater videography (15.27×) over the country average.

Where do Hansgrohe fans live in United States?

Hansgrohe fans in United States are most concentrated in California (reach 149,890), New York (reach 35,034), and Florida (reach 34,498). These three regions account for the largest share of the active audience.

What other brands do Hansgrohe fans also like?

Beyond Hansgrohe itself, the audience over-indexes on Russell Wilson (5.24×), Underwater videography (15.27×), Skate shoe (13.01×), and Queens (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hansgrohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.