Rascasse Audience Intelligence

Hansgrohe Target Market in United States

A data profile of the people who buy, follow and care about Hansgrohe in United States — modelled from more than twelve digital signal sources. Hansgrohe has an estimated audience of 391,184 people in United States.

#14among Domestic appliances in United States#4360among Brand in United States#1589in Home & Garden

The average Hansgrohe fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Russell Wilson, Underwater videography, Skate shoe, with strongest over-indexing on Russell Wilson (5.24× the country average).

Demographically, the Hansgrohe audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hansgrohe fan in United States is balanced, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Russell Wilson.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hansgrohe profile in United States.

Audience size
391K
in United States
Gender
51.7%♀
48.3% male
Age
43.0
average years
Country rank
#42086
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hansgrohe

51.7% are female, 48.3% are male, average age 43.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Hansgrohe audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.0
Estimated audience size391,184
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Hansgrohe audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Hansgrohe audience comes from United States.

Worldwide audience distribution share by country for Hansgrohe
CountryShare
Germany16.0%
United States9.0%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hansgrohe audience in United States is strongest.

Fig. 05

Top regions by affinity

Hansgrohe customers by region in United States
#RegionReachAffinity×
01California~100K3.23×
02Washington~20K1.98×
03Hawaii~3K1.82×
04Massachusetts~10K1.80×
05Vermont~1K1.69×
06Washington, District of Columbia~2K1.58×
07New Hampshire~2K1.55×
08New Jersey~20K1.53×
09New York~30K1.49×
10Illinois~20K1.44×
11Rhode Island~2K1.37×
12Maine~2K1.36×
13Oregon~6K1.34×
14Florida~30K1.29×
15Connecticut~5K1.24×
16Utah~4K1.22×
17Colorado~7K1.14×
18Georgia~10K1.07×
19Arizona~8K1.06×
20Nevada~4K1.03×
21Michigan~10K1.02×
22Idaho~2K1.02×
23Maryland~7K0.98×
24Montana~1K0.93×
25Alaska<1K0.93×
26Virginia~9K0.92×
27New Mexico~2K0.89×
28South Dakota<1K0.88×
29North Dakota<1K0.88×
30Delaware<1K0.85×
31West Virginia~2K0.84×
32Wisconsin~5K0.83×
33Pennsylvania~10K0.81×
34North Carolina~9K0.80×
35Mississippi~3K0.77×
36Nebraska~2K0.77×
37Missouri~5K0.74×
38South Carolina~4K0.74×
39Arkansas~2K0.74×
40Kansas~2K0.73×
41Ohio~9K0.72×
42Indiana~5K0.71×
43Minnesota~4K0.71×
44Iowa~2K0.71×
45Oklahoma~3K0.69×
46Louisiana~3K0.68×
47Kentucky~3K0.66×
48Alabama~4K0.64×
49Tennessee~5K0.62×
50Texas~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Hansgrohe, United States
0.61×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hansgrohe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hansgrohe audience
#·InterestCategoryAffinity×
01Underwater videographyArts & Culture15.27×
02TechSpotTechnology & Electronics14.93×
03The RegisterNews13.62×
04Skate shoeFashion & Accessoires13.01×
05Iron Mountain, MichiganShopping8.88×
06VictoriousMovies & TV5.89×
07Russell WilsonSports5.24×
08Image ComicsLiterature4.68×
09Apple cider vinegarFood & Beverages4.33×
10White Castle (restaurant)Food & Beverages4.08×
11Fidelity InvestmentsBusiness & Career3.90×
12MarketWatchBusiness & Career2.99×
13WebMDHealth2.92×
14Google PhotosTechnology & Electronics2.84×
15Cleveland BrownsSports2.78×
16QueensTravel & Leisure2.52×
17Breakfast televisionMovies & TV2.15×
18Home DesignHome & Garden2.01×
19Atlantic OceanTravel & Leisure1.60×
20Eastern Time ZonePolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hansgrohe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hansgrohe audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.26×
Career OrientationPOWER1.25×
Design AffinityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hansgrohe audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.82×
TravellingTHRILL0.91×
IndulgenceJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hansgrohe's target market in United States?

Hansgrohe's target market in United States covers an estimated 391,184 people, concentrated in California and Florida.

02

What is the gender split and age of Hansgrohe customers?

51.7% of the Hansgrohe audience are female, 48.3% are male, with an average age of 43.0 years.

03

Which brands do Hansgrohe fans like most?

Hansgrohe fans show strongest brand affinity for Russell Wilson (5.24×), Underwater videography (15.27×), and Skate shoe (13.01×) over the country average.

04

Where do Hansgrohe fans live in United States?

Hansgrohe fans in United States are most concentrated in California (reach ~100K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hansgrohe fans also like?

Beyond Hansgrohe itself, the audience over-indexes on Underwater videography (15.27×), Skate shoe (13.01×), Queens (2.52×), and The Register (13.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Hansgrohe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hansgrohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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