A data profile of the people who buy, follow and care about Q8 in Denmark — modelled from more than twelve digital signal sources. Q8 has an estimated audience of 1,688,124 people in Denmark.
Q8 has an estimated audience of 1,688,124 people in Denmark. 46.4% are female, 53.6% are male, average age 44.9. Top brand affinities: Elgiganten, Circle K, Biltema, Solar power, Germany.
Top brand affinities include Elgiganten, Circle K, Biltema, with strongest over-indexing on Elgiganten (1.74× the country average).
Demographically, the Q8 audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Q8 fan in Denmark is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Q8 profile in Denmark.
46.4% are female, 53.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 44.9 |
| Estimated audience size | 1,688,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 35% |
The strongest cross-interests of the Q8 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Cube | Music & Radio | 6.60× | ||
| 02 | Solar power | Home & Garden | 6.01× | ||
| 03 | Photovoltaics | Home & Garden | 6.01× | ||
| 04 | Volkswagen Touran | Cars & Mobility | 5.62× | ||
| 05 | Gasoline | Cars & Mobility | 2.81× | ||
| 06 | Hybrid electric vehicle | Cars & Mobility | 2.64× | ||
| 07 | Sustainable energy | Home & Garden | 2.38× | ||
| 08 | Lawn mower | Home & Garden | 2.16× | ||
| 09 | Heat pump | Home & Garden | 2.09× | ||
| 10 | Circle K | Shopping | 2.03× | ||
| 11 | 7-Eleven | Shopping | 1.97× | ||
| 12 | Uniqlo | Shopping | 1.87× | ||
| 13 | Pizza | Food & Beverages | 1.83× | ||
| 14 | Hypermarket | Shopping | 1.75× | ||
| 15 | Elgiganten | Shopping | 1.74× | ||
| 16 | Hardware store | Home & Garden | 1.70× | ||
| 17 | Germany | Travel & Leisure | 1.60× | ||
| 18 | Roskilde Festival | Music & Radio | 1.60× | ||
| 19 | Used car | Cars & Mobility | 1.59× | ||
| 20 | Biltema | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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