Rascasse Audience Intelligence

Cheez-It Target Market in United States

A data profile of the people who buy, follow and care about Cheez-It in United States — modelled from more than twelve digital signal sources. Cheez-It has an estimated audience of 1,040,647 people in United States.

#83among Sweet in United States#2343among Brand in United States#1289in Food & Beverages

The average Cheez-It fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Subway, White wine, with strongest over-indexing on Pizza Hut (11.07× the country average).

Demographically, the Cheez-It audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheez-It fan in United States is more female, around 31.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheez-It profile in United States.

Audience size
1M
in United States
Gender
61.0%♀
39.0% male
Age
31.9
average years
Country rank
#23058
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cheez-It

61.0% are female, 39.0% are male, average age 31.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Cheez-It audience in United States
MetricValue
Female61.0%
Male39.0%
Average age31.9
Estimated audience size1,040,647
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Cheez-It audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3920%
40-4913%
50+7%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Cheez-It audience comes from United States.

Worldwide audience distribution share by country for Cheez-It
CountryShare
United States72.5%
Canada7.8%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheez-It audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheez-It customers by region in United States
#RegionReachAffinity×
01Missouri~20K1.30×
02Kansas~10K1.30×
03Michigan~30K1.21×
04Georgia~40K1.20×
05Indiana~20K1.20×
06Ohio~40K1.16×
07Oklahoma~10K1.16×
08Alabama~20K1.15×
09Nebraska~6K1.15×
10Pennsylvania~40K1.12×
11North Carolina~30K1.12×
12Kentucky~10K1.12×
13Minnesota~20K1.11×
14Texas~100K1.10×
15North Dakota~2K1.10×
16Iowa~9K1.09×
17New Hampshire~4K1.09×
18South Carolina~20K1.08×
19South Dakota~2K1.07×
20Arkansas~9K1.06×
21Maine~4K1.06×
22Massachusetts~20K1.05×
23Virginia~30K1.04×
24Louisiana~10K1.04×
25Mississippi~9K1.04×
26Tennessee~20K1.03×
27Illinois~30K1.02×
28Wisconsin~20K1.01×
29West Virginia~5K1.00×
30Delaware~3K0.98×
31Maryland~20K0.97×
32Arizona~20K0.95×
33Utah~8K0.95×
34Washington~20K0.93×
35New Jersey~20K0.92×
36Connecticut~9K0.91×
37California~100K0.89×
38Oregon~10K0.89×
39Idaho~5K0.89×
40Rhode Island~3K0.89×
41Alaska~2K0.89×
42New York~50K0.88×
43Vermont~2K0.86×
44Florida~50K0.80×
45Nevada~8K0.80×
46Montana~2K0.80×
47New Mexico~4K0.79×
48Colorado~10K0.77×
49Washington, District of Columbia~2K0.77×
50Hawaii~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Cheez-It, United States
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheez-It audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheez-It audience
#·InterestCategoryAffinity×
01DeliverooFood & Beverages61.98×
02Society6Shopping20.00×
03PringlesFood & Beverages16.70×
04Snack barFood & Beverages16.18×
05Michelin GuideFood & Beverages14.30×
06White wineFood & Beverages12.26×
07Pizza HutFood & Beverages11.07×
08Red wineFood & Beverages9.41×
09Sunday BrunchKids & Family8.43×
10Family carCars & Mobility7.52×
11Outback SteakhouseFood & Beverages6.34×
12Potato chipFood & Beverages5.53×
13SubwayFood & Beverages5.11×
14Natural foodsFood & Beverages5.05×
15Domino's PizzaFood & Beverages4.37×
16Panda ExpressFood & Beverages3.65×
17LunchFood & Beverages3.63×
18CheeseFood & Beverages3.44×
19McDonald'sFood & Beverages3.09×
20Discount storesShopping3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheez-It audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheez-It audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.95×
IndulgenceJOY2.62×
Family OrientationCONSERVATISM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheez-It audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Risk AppetiteTHRILL0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cheez-It's target market in United States?

Cheez-It's target market in United States covers an estimated 1,040,647 people, concentrated in California and Texas.

02

What is the gender split and age of Cheez-It customers?

61.0% of the Cheez-It audience are female, 39.0% are male, with an average age of 31.9 years.

03

Which brands do Cheez-It fans like most?

Cheez-It fans show strongest brand affinity for Pizza Hut (11.07×), Subway (5.11×), and White wine (12.26×) over the country average.

04

Where do Cheez-It fans live in United States?

Cheez-It fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cheez-It fans also like?

Beyond Cheez-It itself, the audience over-indexes on Subway (5.11×), White wine (12.26×), Red wine (9.41×), and Domino's Pizza (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cheez-It audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheez-It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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