Cheez-It Audience in United States
Cheez-It has an estimated audience of 1,003,840 people in United States. 61.0% are female, 39.0% are male, average age 31.9. Top brand affinities: Ichiro Suzuki, Stamp collecting, Elsword, St. Ives, Historic site.
Top brand affinities include Ichiro Suzuki, Stamp collecting, Elsword, with strongest over-indexing on Ichiro Suzuki (30.68× the country average). Demographically, the Cheez-It audience skews more female with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Cheez-It fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 31.9 |
| Estimated audience size | 1,003,840 |
Audience persona
The typical Cheez-It fan in United States is more female, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ichiro Suzuki.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ichiro Suzuki | 30.68× | Sports |
| Stamp collecting | 8.61× | Home & Garden |
| Elsword | 27.72× | Games |
| St. Ives | 22.01× | Travel & Leisure |
| Historic site | 6.57× | Arts & Culture |
| Mothercare | 4.87× | Kids & Family |
| Arnold Palmer | 8.4× | Sports |
| Sinaloa | 4.36× | Travel & Leisure |
| Home construction | 1.66× | Home & Garden |
| Combat sport | 1.68× | Sports |
| Vocal harmony | 4.58× | Music & Radio |
| Mathcore | 7.89× | Music & Radio |
| Alaska | 1.63× | Travel & Leisure |
| Grinch | 3.77× | Movies & TV |
| Governor of Michigan | 6.77× | Politics & Society |
| Bank account | 2.22× | Business & Career |
| Assassin's Creed: Brotherhood | 9.88× | Games |
| Product design | 1.71× | Business & Career |
| Goop | 4.63× | Internet & Social Media |
| 3D printing | 2.17× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.38 |
| Indulgence | JOY | 2.36 |
| Convenience Orientation | PREMIUM | 2 |
| Family Orientation | CONSERVATISM | 1.82 |
| Career Orientation | POWER | 1.54 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.6% |
| Canada | 7.9% |
| Germany | 7.0% |
See Cheez-It audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Cheez-It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.