Flavor Audience in Germany
Flavor has an estimated audience of 991,439 people in Germany. 57.9% are female, 42.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Satire, Tagesschau, Real property.
The average Flavor fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Flavor audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Band
Demographics of Flavor fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 38.0 |
| Estimated audience size | 991,439 |
Audience persona
The typical Flavor fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,806 | 1.09× |
| Bayern | 179,231 | 1.12× |
| Baden-Württemberg | 171,053 | 1.26× |
| Niedersachsen | 105,349 | 1.09× |
| Hessen | 80,944 | 1.07× |
| Rheinland-Pfalz | 52,402 | 1.05× |
| Sachsen | 46,925 | 0.97× |
| Berlin | 42,521 | 0.96× |
| Schleswig-Holstein | 35,584 | 1× |
| Sachsen-Anhalt | 29,602 | 1.15× |
| Brandenburg | 24,643 | 0.8× |
| Hamburg | 23,798 | 1.06× |
| Thüringen | 20,989 | 0.83× |
| Mecklenburg-Vorpommern | 15,746 | 0.83× |
| Saarland | 10,229 | 0.84× |
| Bremen | 7,300 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6.76× | Business & Career |
| Satire | 6.23× | Literature |
| Tagesschau | 2.65× | Movies & TV |
| Real property | 5.78× | Home & Garden |
| Transfermarkt | 2.92× | Sports |
| Jennifer Love Hewitt | 10.09× | Movies & TV |
| Pets | 1.77× | Pets & Animals |
| German television comedy | 5.28× | Movies & TV |
| Headphones | 4.84× | Technology & Electronics |
| Thomas Gottschalk | 2.88× | Movies & TV |
| Country rap | 4.69× | Music & Radio |
| Spiegel Online | 1.7× | News |
| Automobiles | 1.64× | Cars & Mobility |
| Allgäu | 4.59× | Travel & Leisure |
| Netto Marken-Discount | 1.69× | Shopping |
| Fast food | 2.04× | Food & Beverages |
| Westdeutscher Rundfunk | 2.55× | Movies & TV |
| Rosario Dawson | 10.09× | Movies & TV |
| Distilled beverage | 2.13× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.08 |
| Convenience Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.66 |
| Healthy Lifestyle | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.45 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 6.6% |
| Taiwan | 5.8% |
See Flavor audiences in other countries
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Frequently asked questions
How many fans does Flavor have in Germany?
Flavor has an estimated audience of 991,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flavor fans?
57.9% of Flavor fans are female, 42.1% are male, with an average age of 38.0 years.
Which brands do Flavor fans like most?
Flavor fans show strongest brand affinity for Jotex (78.71×), Western Union (6.76×), and Satire (6.23×) over the country average.
Where do Flavor fans live in Germany?
Flavor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,806), Bayern (reach 179,231), and Baden-Württemberg (reach 171,053). These three regions account for the largest share of the active audience.
What other brands do Flavor fans also like?
Beyond Flavor itself, the audience over-indexes on Western Union (6.76×), Satire (6.23×), Tagesschau (2.65×), and Real property (5.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flavor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.