Flavor Audience in Germany
Flavor has an estimated audience of 991,439 people in Germany. 57.9% are female, 42.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, EVO Fitness, Progressive rock, Mothercare.
The average Flavor fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, EVO Fitness, with strongest over-indexing on Unique Gifts (2.18× the country average). Demographically, the Flavor audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Band
Demographics of Flavor fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 38.0 |
| Estimated audience size | 991,439 |
Audience persona
The typical Flavor fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,806 | 1.09× |
| Bayern | 179,231 | 1.12× |
| Baden-Württemberg | 171,053 | 1.26× |
| Niedersachsen | 105,349 | 1.09× |
| Hessen | 80,944 | 1.07× |
| Rheinland-Pfalz | 52,402 | 1.05× |
| Sachsen | 46,925 | 0.97× |
| Berlin | 42,521 | 0.96× |
| Schleswig-Holstein | 35,584 | 1× |
| Sachsen-Anhalt | 29,602 | 1.15× |
| Brandenburg | 24,643 | 0.8× |
| Hamburg | 23,798 | 1.06× |
| Thüringen | 20,989 | 0.83× |
| Mecklenburg-Vorpommern | 15,746 | 0.83× |
| Saarland | 10,229 | 0.84× |
| Bremen | 7,300 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.18× | Shopping |
| Birthday Gifts | 1.91× | Kids & Family |
| EVO Fitness | 9.1× | Sports |
| Progressive rock | 1.53× | Music & Radio |
| Mothercare | 1.73× | Kids & Family |
| Sixx | 2.57× | Movies & TV |
| Esra Erol | 3.97× | Movies & TV |
| The Journey (1959 film) | 10.09× | Movies & TV |
| Este, Veneto | 1.63× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 2.37× | Politics & Society |
| Home Delivery | 1.5× | Food & Beverages |
| Eco Friendly Living | 1.94× | Home & Garden |
| The Hurlingham Club | 9.56× | Travel & Leisure |
| Justice | 1.82× | Politics & Society |
| Harvey Mudd College | 8.26× | Business & Career |
| Fatteh | 4.8× | Food & Beverages |
| Samanyolu Haber | 1.9× | Movies & TV |
| Information sensitivity | 2.23× | Technology & Electronics |
| Gaelic football | 1.92× | Sports |
| Centurion (film) | 2.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.08 |
| Convenience Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.66 |
| Healthy Lifestyle | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.45 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 6.6% |
| Taiwan | 5.8% |
See Flavor audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Flavor have in Germany?
Flavor has an estimated audience of 991,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flavor fans?
57.9% of Flavor fans are female, 42.1% are male, with an average age of 38.0 years.
Which brands do Flavor fans like most?
Flavor fans show strongest brand affinity for Unique Gifts (2.18×), Birthday Gifts (1.91×), and EVO Fitness (9.1×) over the country average.
Where do Flavor fans live in Germany?
Flavor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,806), Bayern (reach 179,231), and Baden-Württemberg (reach 171,053). These three regions account for the largest share of the active audience.
What other brands do Flavor fans also like?
Beyond Flavor itself, the audience over-indexes on Birthday Gifts (1.91×), EVO Fitness (9.1×), Progressive rock (1.53×), and Mothercare (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flavor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.