A data profile of the people who buy, follow and care about Pancho Villa in Finland — modelled from more than twelve digital signal sources. Pancho Villa has an estimated audience of 588,414 people in Finland.
Pancho Villa has an estimated audience of 588,414 people in Finland. 69.6% are female, 30.4% are male, average age 39.7. Top brand affinities: Ice Hockey World Championships, Lidl, Subway, Hardware store, Burger King.
Top brand affinities include Ice Hockey World Championships, Lidl, Subway, with strongest over-indexing on Ice Hockey World Championships (1.59× the country average).
Demographically, the Pancho Villa audience skews more female with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Pancho Villa fan in Finland is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Pancho Villa profile in Finland.
69.6% are female, 30.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 39.7 |
| Estimated audience size | 588,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 17% |
of the worldwide Pancho Villa audience comes from Finland.
| Country | Share |
|---|---|
| Mexico | 52.1% |
| United States | 26.4% |
| Finland | 12.2% |
The strongest cross-interests of the Pancho Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.12× | ||
| 02 | Hardware store | Home & Garden | 2.75× | ||
| 03 | Day spa | Beauty & Wellness | 2.65× | ||
| 04 | Steakhouse | Food & Beverages | 2.52× | ||
| 05 | Pizza Hut | Food & Beverages | 2.49× | ||
| 06 | Subway | Food & Beverages | 2.46× | ||
| 07 | Burger King | Food & Beverages | 1.89× | ||
| 08 | Theme parks | Travel & Leisure | 1.75× | ||
| 09 | Online food ordering | Food & Beverages | 1.75× | ||
| 10 | Trivago | Travel & Leisure | 1.70× | ||
| 11 | Momondo | Travel & Leisure | 1.66× | ||
| 12 | Lidl | Shopping | 1.64× | ||
| 13 | Supermarket | Shopping | 1.60× | ||
| 14 | Ice Hockey World Championships | Sports | 1.59× | ||
| 15 | Discount stores | Shopping | 1.59× | ||
| 16 | Soft drinks | Food & Beverages | 1.59× | ||
| 17 | Schlager music | Music & Radio | 1.56× | ||
| 18 | H&M | Shopping | 1.54× | ||
| 19 | Bakery | Food & Beverages | 1.54× | ||
| 20 | Grilling | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.69× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pancho Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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