Rascasse Audience Intelligence

Pancho Villa Audience in United States

A data profile of the people who buy, follow and care about Pancho Villa in United States — modelled from more than twelve digital signal sources. Pancho Villa has an estimated audience of 1,272,738 people in United States.

#110among Politician in United States#4217among Person in United States#1217in Politics & Society

The average Pancho Villa fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Atlético Madrid, Solar energy, Domino's Pizza, with strongest over-indexing on Atlético Madrid (13.8× the country average).

Demographically, the Pancho Villa audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pancho Villa fan in United States is more male, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlético Madrid.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pancho Villa profile in United States.

Audience size
1.3M
in United States
Gender
43.2%♀
56.8% male
Age
33.7
average years
Country rank
#20003
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pancho Villa fans

43.2% are female, 56.8% are male, average age 33.7.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Pancho Villa audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.7
Estimated audience size1,272,738
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Pancho Villa audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Pancho Villa audience comes from United States.

Worldwide audience distribution share by country for Pancho Villa
CountryShare
Mexico52.1%
United States26.4%
Finland12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pancho Villa audience in United States is strongest.

Fig. 05

Top regions by affinity

Pancho Villa fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K2.85×
02California~400K2.61×
03Alaska~7K2.39×
04Arizona~60K2.33×
05Texas~200K2.22×
06North Carolina~80K2.12×
07Nevada~20K1.54×
08Colorado~30K1.35×
09Iowa~10K1.34×
10Nebraska~8K1.24×
11New York~90K1.20×
12Kansas~10K1.13×
13Oklahoma~20K1.11×
14Illinois~50K1.09×
15Utah~10K1.09×
16Wyoming~2K1.09×
17Missouri~20K1.07×
18Tennessee~30K1.06×
19Idaho~7K1.05×
20Oregon~20K1.04×
21Virginia~30K1.01×
22Washington~30K1.01×
23Arkansas~10K0.90×
24Georgia~30K0.84×
25Montana~3K0.82×
26New Jersey~30K0.81×
27Florida~70K0.80×
28Washington, District of Columbia~3K0.77×
29South Dakota~2K0.76×
30Kentucky~10K0.73×
31North Dakota~2K0.71×
32Indiana~20K0.70×
33Minnesota~10K0.70×
34Alabama~10K0.70×
35Louisiana~10K0.70×
36Michigan~20K0.68×
37Maine~3K0.67×
38Wisconsin~10K0.66×
39Hawaii~4K0.64×
40Mississippi~7K0.62×
41Delaware~2K0.61×
42South Carolina~10K0.60×
43Maryland~10K0.58×
44Rhode Island~2K0.57×
45Connecticut~7K0.56×
46West Virginia~3K0.56×
47New Hampshire~3K0.54×
48Pennsylvania~20K0.49×
49Massachusetts~10K0.47×
50Ohio~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Pancho Villa, United States
0.45×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pancho Villa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pancho Villa audience
#·InterestCategoryAffinity×
01Real BetisSports20.21×
02Real SociedadSports17.55×
03Atlético MadridSports13.80×
04Colorado RockiesSports8.86×
05San Diego PadresSports7.04×
06Paris Saint-GermainSports6.08×
07Milwaukee BrewersSports4.80×
08Solar energyHome & Garden4.13×
09Detroit TigersSports3.35×
10Renewable energyBusiness & Career3.16×
11Domino's PizzaFood & Beverages2.93×
12Real Madrid C.F.Sports2.80×
13Discount storesShopping2.58×
14Mortgage loansBusiness & Career2.50×
15Pizza HutFood & Beverages2.39×
16McDonald'sFood & Beverages2.32×
17Classical musicMusic & Radio2.26×
18SubwayFood & Beverages2.20×
19T-MobileTechnology & Electronics2.04×
20FIFA World CupSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pancho Villa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pancho Villa audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.25×
Price SensitivityPREMIUM1.75×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pancho Villa audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.43×
Design AffinityPREMIUM0.56×
Pet OwnershipJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pancho Villa have in United States?

Pancho Villa has an estimated audience of 1,272,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pancho Villa fans?

43.2% of Pancho Villa fans are female, 56.8% are male, with an average age of 33.7 years.

03

Which brands do Pancho Villa fans like most?

Pancho Villa fans show strongest brand affinity for Atlético Madrid (13.8×), Solar energy (4.13×), and Domino's Pizza (2.93×) over the country average.

04

Where do Pancho Villa fans live in United States?

Pancho Villa fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Pancho Villa fans also like?

Beyond Pancho Villa itself, the audience over-indexes on Solar energy (4.13×), Domino's Pizza (2.93×), Milwaukee Brewers (4.8×), and Colorado Rockies (8.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pancho Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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