Rascasse Audience Intelligence

Sauli Niinistö Audience in Finland

A data profile of the people who buy, follow and care about Sauli Niinistö in Finland — modelled from more than twelve digital signal sources. Sauli Niinistö has an estimated audience of 522,913 people in Finland.

#2among Politician in Finland#13among Person in Finland#16in Politics & Society

Sauli Niinistö has an estimated audience of 522,913 people in Finland. 58.1% are female, 41.9% are male, average age 43.7.

Demographically, the Sauli Niinistö audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Sauli Niinistö profile in Finland.

Audience size
523K
in Finland
Gender
58.1%♀
41.9% male
Age
43.7
average years
Country rank
#620
Person in Finland
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sauli Niinistö fans

58.1% are female, 41.9% are male, average age 43.7.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Sauli Niinistö audience in Finland
MetricValue
Female58.1%
Male41.9%
Average age43.7
Estimated audience size522,913
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Sauli Niinistö audience in Finland
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Sauli Niinistö audience comes from Finland.

Worldwide audience distribution share by country for Sauli Niinistö
CountryShare
Finland89.7%
Sweden2.5%
United States1.3%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sauli Niinistö audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sauli Niinistö audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.19×
Convenience OrientationPREMIUM1.17×
Quality AwarenessPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sauli Niinistö audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
CreativityOPEN0.87×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Finland who actively search for Sauli Niinistö. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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