Sunset Audience in Germany
Sunset has an estimated audience of 1,127,593 people in Germany. 58.8% are female, 41.2% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, The Hooters, Kyokushin, Knokke-Heist, Nurse education.
The average Sunset fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, The Hooters, Kyokushin, with strongest over-indexing on Goes (2.45× the country average). Demographically, the Sunset audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sunset fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 34.6 |
| Estimated audience size | 1,127,593 |
Audience persona
The typical Sunset fan in Germany is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,546 | 1.09× |
| Bayern | 196,800 | 1.09× |
| Baden-Württemberg | 185,055 | 1.2× |
| Niedersachsen | 133,603 | 1.22× |
| Hessen | 93,831 | 1.09× |
| Rheinland-Pfalz | 55,901 | 0.99× |
| Sachsen | 51,158 | 0.93× |
| Schleswig-Holstein | 47,724 | 1.18× |
| Berlin | 44,094 | 0.87× |
| Brandenburg | 34,817 | 1× |
| Hamburg | 25,842 | 1.01× |
| Mecklenburg-Vorpommern | 25,815 | 1.2× |
| Sachsen-Anhalt | 22,957 | 0.79× |
| Thüringen | 22,947 | 0.8× |
| Saarland | 12,016 | 0.87× |
| Bremen | 7,429 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.45× | Travel & Leisure |
| The Hooters | 20× | Music & Radio |
| Kyokushin | 16.7× | Sports |
| Knokke-Heist | 8.25× | Travel & Leisure |
| Nurse education | 2.9× | Kids & Family |
| Product design | 1.74× | Business & Career |
| Hammock camping | 6.68× | Travel & Leisure |
| Cachorro | 2.38× | Pets & Animals |
| Hawesko | 2.49× | Food & Beverages |
| Moroccan riad | 3.68× | Politics & Society |
| Hypertext | 1.7× | Technology & Electronics |
| Home Delivery | 1.62× | Food & Beverages |
| Chanticleer (ensemble) | 15.09× | Music & Radio |
| Calf raises | 5.72× | Sports |
| Bank account | 1.54× | Business & Career |
| Information sensitivity | 2.76× | Technology & Electronics |
| Isola 2000 | 10.57× | Travel & Leisure |
| Picnic | 1.77× | Kids & Family |
| Faun (band) | 2.18× | Music & Radio |
| Kippah | 2.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.11 |
| Pet Ownership | JOY | 1.8 |
| DIY Mentality | THRILL | 1.66 |
| Sustainability | BALANCE | 1.59 |
| Sports Activity | POWER | 1.54 |
| LGBTQ+ Identity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 9.6% |
| Italy | 8.7% |
See Sunset audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sunset have in Germany?
Sunset has an estimated audience of 1,127,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunset fans?
58.8% of Sunset fans are female, 41.2% are male, with an average age of 34.6 years.
Which brands do Sunset fans like most?
Sunset fans show strongest brand affinity for Goes (2.45×), The Hooters (20×), and Kyokushin (16.7×) over the country average.
Where do Sunset fans live in Germany?
Sunset fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,546), Bayern (reach 196,800), and Baden-Württemberg (reach 185,055). These three regions account for the largest share of the active audience.
What other brands do Sunset fans also like?
Beyond Sunset itself, the audience over-indexes on The Hooters (20×), Kyokushin (16.7×), Knokke-Heist (8.25×), and Nurse education (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.