Rascasse Audience Intelligence

Sunset Audience in Germany

A data profile of the people who buy, follow and care about Sunset in Germany — modelled from more than twelve digital signal sources. Sunset has an estimated audience of 1,127,593 people in Germany.

#2907among Topic in Germany#475in Travel & Leisure

The average Sunset fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel Blogger, Ben Stiller, Jeffrey Dean Morgan, with strongest over-indexing on Travel Blogger (19.26× the country average).

Demographically, the Sunset audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunset fan in Germany is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunset profile in Germany.

Audience size
1.1M
in Germany
Gender
58.8%♀
41.2% male
Age
34.6
average years
Country rank
#5856
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunset fans

58.8% are female, 41.2% are male, average age 34.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Sunset audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age34.6
Estimated audience size1,127,593
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Sunset audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4919%
50+9%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Sunset audience comes from Germany.

Worldwide audience distribution share by country for Sunset
CountryShare
United States23.1%
Japan9.6%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunset audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunset fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.22×
02Schleswig-Holstein~50K1.21×
03Mecklenburg-Vorpommern~30K1.21×
04Baden-Württemberg~200K1.16×
05Nordrhein-Westfalen~300K1.08×
06Bayern~200K1.07×
07Hessen~90K1.07×
08Hamburg~30K1.00×
09Rheinland-Pfalz~60K0.99×
10Brandenburg~30K0.98×
11Sachsen~50K0.92×
12Saarland~10K0.91×
13Berlin~40K0.82×
14Sachsen-Anhalt~20K0.82×
15Thüringen~20K0.82×
16Bremen~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Sunset, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunset audience
#·InterestCategoryAffinity×
01Funny animalInternet & Social Media22.73×
02Ben StillerMovies & TV20.00×
03Jeffrey Dean MorganMovies & TV20.00×
04Jeremy RennerMovies & TV20.00×
05Danny TrejoMovies & TV20.00×
06Paul NewmanMovies & TV20.00×
07Joseph Gordon-LevittMovies & TV20.00×
08Neil Patrick HarrisMovies & TV20.00×
09Travel BloggerTravel & Leisure19.26×
10Art BaselArts & Culture13.71×
11Sunday BrunchKids & Family7.66×
12Crime fictionLiterature6.42×
13Robert RedfordMovies & TV6.21×
14Digital photographyBusiness & Career5.86×
15Motorcycle helmetCars & Mobility5.25×
16Ski resortTravel & Leisure4.43×
17LivemusicMusic & Radio4.02×
18Roland KaiserMusic & Radio3.67×
19Android (operating system)Technology & Electronics2.96×
20TagesschauMovies & TV2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunset audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.62×
SpiritualityBALANCE1.99×
Pet OwnershipJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunset audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Need for SecurityCONSERVATISM0.94×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunset have in Germany?

Sunset has an estimated audience of 1,127,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sunset fans?

58.8% of Sunset fans are female, 41.2% are male, with an average age of 34.6 years.

03

Which brands do Sunset fans like most?

Sunset fans show strongest brand affinity for Travel Blogger (19.26×), Ben Stiller (20×), and Jeffrey Dean Morgan (20×) over the country average.

04

Where do Sunset fans live in Germany?

Sunset fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunset fans also like?

Beyond Sunset itself, the audience over-indexes on Ben Stiller (20×), Jeffrey Dean Morgan (20×), Jeremy Renner (20×), and Digital photography (5.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Sunset audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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