Rascasse Audience Intelligence

Sunset Audience in United States

A data profile of the people who buy, follow and care about Sunset in United States — modelled from more than twelve digital signal sources. Sunset has an estimated audience of 5,235,993 people in United States.

#3662among Topic in United States#547in Travel & Leisure

The average Sunset fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Christoph Waltz, Rosie O'Donnell, with strongest over-indexing on Do it yourself (DIY) (1.77× the country average).

Demographically, the Sunset audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunset fan in United States is more female, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Do it yourself (DIY).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunset profile in United States.

Audience size
5.2M
in United States
Gender
59.8%♀
40.2% male
Age
37.4
average years
Country rank
#6398
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunset fans

59.8% are female, 40.2% are male, average age 37.4.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Sunset audience in United States
MetricValue
Female59.8%
Male40.2%
Average age37.4
Estimated audience size5,235,993
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Sunset audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Sunset audience comes from United States.

Worldwide audience distribution share by country for Sunset
CountryShare
United States23.1%
Japan9.6%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunset audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunset fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K2.20×
02Minnesota~100K1.37×
03South Dakota~10K1.24×
04Vermont~10K1.19×
05Washington~100K1.18×
06Utah~60K1.18×
07California~700K1.17×
08Maine~20K1.17×
09North Dakota~10K1.16×
10Oregon~70K1.15×
11Florida~400K1.07×
12Michigan~100K1.06×
13New Hampshire~20K1.06×
14Arizona~100K1.04×
15Iowa~40K1.02×
16Massachusetts~100K1.01×
17Missouri~90K1.01×
18Wisconsin~80K1.01×
19Nebraska~30K1.01×
20Rhode Island~20K1.01×
21New York~300K1.00×
22Idaho~30K0.99×
23Montana~10K0.99×
24Maryland~90K0.98×
25South Carolina~80K0.98×
26Kansas~40K0.98×
27Illinois~200K0.96×
28Ohio~200K0.96×
29Indiana~90K0.96×
30Alabama~70K0.94×
31Oklahoma~50K0.93×
32New Mexico~20K0.93×
33Pennsylvania~200K0.92×
34Alaska~10K0.91×
35New Jersey~100K0.90×
36Virginia~100K0.90×
37Colorado~70K0.90×
38Connecticut~50K0.89×
39Arkansas~40K0.89×
40Texas~400K0.88×
41North Carolina~100K0.86×
42Delaware~10K0.86×
43Georgia~100K0.82×
44Louisiana~50K0.81×
45Nevada~40K0.81×
46West Virginia~20K0.81×
47Tennessee~80K0.79×
48Kentucky~50K0.78×
49Mississippi~30K0.75×
50Washington, District of Columbia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Sunset, United States
0.72×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunset audience
#·InterestCategoryAffinity×
01Christoph WaltzMovies & TV8.52×
02Roberto CavalliFashion & Accessoires8.52×
03BevMo!Shopping7.90×
04Rosie O'DonnellMovies & TV7.73×
05Michelle RodriguezMovies & TV7.16×
06Naked WinesFood & Beverages7.01×
07Crazy, Stupid, Love.Movies & TV6.99×
08Minnesota WildSports4.45×
09Wildlife photographyTechnology & Electronics3.20×
10Standup paddleboardingSports3.05×
11Enterprise Rent-A-CarCars & Mobility2.63×
12Google NewsNews2.19×
13Luxury real estateBusiness & Career2.19×
14InnovationBusiness & Career1.97×
15Real propertyHome & Garden1.91×
16Do it yourself (DIY)Home & Garden1.77×
17MuseumArts & Culture1.76×
18ExpediaTravel & Leisure1.72×
19Local foodFood & Beverages1.68×
20Planet FitnessSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunset audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.91×
Design AffinityPREMIUM1.67×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunset audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Convenience OrientationPREMIUM0.79×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunset have in United States?

Sunset has an estimated audience of 5,235,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunset fans?

59.8% of Sunset fans are female, 40.2% are male, with an average age of 37.4 years.

03

Which brands do Sunset fans like most?

Sunset fans show strongest brand affinity for Do it yourself (DIY) (1.77×), Christoph Waltz (8.52×), and Rosie O'Donnell (7.73×) over the country average.

04

Where do Sunset fans live in United States?

Sunset fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sunset fans also like?

Beyond Sunset itself, the audience over-indexes on Christoph Waltz (8.52×), Rosie O'Donnell (7.73×), BevMo! (7.9×), and Michelle Rodriguez (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Sunset audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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