Sunset Audience in United States

Sunset has an estimated audience of 5,235,993 people in United States. 59.8% are female, 40.2% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Sunset fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Sunset audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sunset fans

Demographic split for Sunset audience in United States
MetricValue
Female59.8%
Male40.2%
Average age37.4
Estimated audience size5,235,993

Audience persona

The typical Sunset fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Sunset in United States
RegionReachAffinity
California717,7471.25×
Texas418,2970.93×
Florida392,5201.11×
New York312,2811.07×
Illinois176,4941.01×
Pennsylvania163,6000.93×
Ohio160,8581×
Michigan149,2201.09×
North Carolina139,8650.89×
Georgia138,8360.86×
Washington127,9601.22×
New Jersey123,2900.93×
Virginia120,1400.94×
Arizona113,8521.06×
Massachusetts108,7371.05×
Minnesota105,2531.4×
Indiana92,9800.97×
Maryland90,5541.01×
Missouri86,7321.03×
Tennessee85,1310.81×
Wisconsin79,5161.01×
South Carolina77,7230.99×
Colorado76,8390.93×
Oregon69,3351.16×
Alabama68,6510.94×
Utah53,9061.15×
Oklahoma53,8830.93×
Louisiana52,3060.77×
Hawaii50,3772.24×
Kentucky49,9160.76×
Connecticut46,3820.88×
Iowa43,7541.01×
Nevada42,0760.83×
Kansas39,2460.95×
Arkansas37,5950.87×
Mississippi31,4660.73×
Nebraska25,3670.97×
Idaho24,9310.95×
New Mexico23,6820.9×
New Hampshire21,5461.04×
Maine21,4701.14×
West Virginia18,5680.76×
Rhode Island16,1920.97×
Montana13,7570.95×
South Dakota13,6361.13×
Delaware11,8510.82×
North Dakota11,7501.09×
Washington, District of Columbia11,4020.72×
Vermont10,2121.11×
Alaska9,3880.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunset audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Enterprise Rent-A-Car6.83×Cars & Mobility
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunset audience
TraitClusterScore
Luxury OrientationPREMIUM2.06
TravellingTHRILL1.98
Design AffinityPREMIUM1.77
SustainabilityBALANCE1.74
Sports ActivityPOWER1.6
LGBTQ+ IdentityOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Sunset
CountryShare
United States23.2%
Japan9.6%
Italy8.7%

See Sunset audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sunset have in United States?

Sunset has an estimated audience of 5,235,993 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunset fans?

59.8% of Sunset fans are female, 40.2% are male, with an average age of 37.4 years.

Which brands do Sunset fans like most?

Sunset fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Sunset fans live in United States?

Sunset fans in United States are most concentrated in California (reach 717,747), Texas (reach 418,297), and Florida (reach 392,520). These three regions account for the largest share of the active audience.

What other brands do Sunset fans also like?

Beyond Sunset itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.