Rascasse Audience Intelligence

Teufel (manufacturer) Target Market in Germany

A data profile of the people who buy, follow and care about Teufel (manufacturer) in Germany — modelled from more than twelve digital signal sources. Teufel (manufacturer) has an estimated audience of 1,437,579 people in Germany.

#6among Entertainment in Germany#586among Brand in Germany#239in Technology & Electronics

The average Teufel (manufacturer) fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include FRITZ!Box, Bauhaus, Pedro Pascal, with strongest over-indexing on FRITZ!Box (5.71× the country average).

Demographically, the Teufel (manufacturer) audience skews more male with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Teufel (manufacturer) fan in Germany is more male, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for FRITZ!Box.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teufel (manufacturer) profile in Germany.

Audience size
1.4M
in Germany
Gender
14.7%♀
85.3% male
Age
36.9
average years
Country rank
#4638
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Teufel (manufacturer)

14.7% are female, 85.3% are male, average age 36.9.

Fig. 02

Gender split

14.7%
Female
85.3%
Male
Demographic split for Teufel (manufacturer) audience in Germany
MetricValue
Female14.7%
Male85.3%
Average age36.9
Estimated audience size1,437,579
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Teufel (manufacturer) audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3929%
40-4925%
50+5%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Teufel (manufacturer) audience comes from Germany.

Worldwide audience distribution share by country for Teufel (manufacturer)
CountryShare
Germany74.0%
Switzerland4.5%
Austria4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teufel (manufacturer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Teufel (manufacturer) customers by region in Germany
#RegionReachAffinity×
01Brandenburg~60K1.37×
02Sachsen-Anhalt~50K1.25×
03Sachsen~90K1.18×
04Niedersachsen~200K1.16×
05Thüringen~40K1.16×
06Nordrhein-Westfalen~300K1.07×
07Mecklenburg-Vorpommern~30K1.04×
08Rheinland-Pfalz~70K1.01×
09Schleswig-Holstein~50K1.00×
10Saarland~20K0.91×
11Hessen~100K0.86×
12Berlin~60K0.84×
13Baden-Württemberg~200K0.82×
14Bayern~200K0.81×
15Hamburg~30K0.78×
16Bremen~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Teufel (manufacturer), Germany
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teufel (manufacturer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teufel (manufacturer) audience
#·InterestCategoryAffinity×
01Wireless speakersTechnology & Electronics8.16×
02Pedro PascalMovies & TV5.72×
03FRITZ!BoxTechnology & Electronics5.71×
04Multi-toolHome & Garden4.26×
05WrenchHome & Garden4.15×
06WürthHome & Garden3.93×
07Record producerMusic & Radio3.70×
08Power toolHome & Garden3.67×
09DrillHome & Garden3.60×
10ThomannShopping3.46×
11BauhausShopping3.06×
12Cover versionMusic & Radio2.81×
13Christian UlmenMovies & TV2.79×
14HornbachShopping2.39×
15CHECK24Business & Career2.07×
16AutoScout24Cars & Mobility2.04×
17Obi (store)Shopping1.93×
18SportschauSports1.83×
19Motor vehicleCars & Mobility1.70×
20EBayShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teufel (manufacturer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teufel (manufacturer) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.56×
Convenience OrientationPREMIUM1.51×
Risk AppetiteTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teufel (manufacturer) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.71×
SustainabilityBALANCE0.76×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Teufel (manufacturer)'s target market in Germany?

Teufel (manufacturer)'s target market in Germany covers an estimated 1,437,579 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Teufel (manufacturer) customers?

14.7% of the Teufel (manufacturer) audience are female, 85.3% are male, with an average age of 36.9 years.

03

Which brands do Teufel (manufacturer) fans like most?

Teufel (manufacturer) fans show strongest brand affinity for FRITZ!Box (5.71×), Bauhaus (3.06×), and Pedro Pascal (5.72×) over the country average.

04

Where do Teufel (manufacturer) fans live in Germany?

Teufel (manufacturer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Teufel (manufacturer) fans also like?

Beyond Teufel (manufacturer) itself, the audience over-indexes on Bauhaus (3.06×), Pedro Pascal (5.72×), Hornbach (2.39×), and Obi (store) (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Teufel (manufacturer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teufel (manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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