Teufel (manufacturer) Audience in Germany
Teufel (manufacturer) has an estimated audience of 1,476,559 people in Germany. 14.7% are female, 85.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: FRITZ!Box, Bauhaus, Pedro Pascal, Wirtz, Hornbach.
The average Teufel (manufacturer) fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include FRITZ!Box, Bauhaus, Pedro Pascal, with strongest over-indexing on FRITZ!Box (5.71× the country average). Demographically, the Teufel (manufacturer) audience skews more male with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Teufel (manufacturer) fans
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 36.9 |
| Estimated audience size | 1,476,559 |
Audience persona
The typical Teufel (manufacturer) fan in Germany is more male, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 356,711 | 1.1× |
| Bayern | 198,155 | 0.83× |
| Niedersachsen | 168,648 | 1.18× |
| Baden-Württemberg | 168,012 | 0.83× |
| Hessen | 98,817 | 0.88× |
| Sachsen | 85,907 | 1.19× |
| Rheinland-Pfalz | 75,609 | 1.02× |
| Brandenburg | 63,625 | 1.39× |
| Berlin | 57,698 | 0.87× |
| Schleswig-Holstein | 51,767 | 0.98× |
| Sachsen-Anhalt | 46,321 | 1.21× |
| Thüringen | 42,636 | 1.13× |
| Mecklenburg-Vorpommern | 28,183 | 1× |
| Hamburg | 26,176 | 0.78× |
| Saarland | 15,832 | 0.87× |
| Bremen | 9,139 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 5.71× | Technology & Electronics |
| Bauhaus | 3.06× | Shopping |
| Pedro Pascal | 5.72× | Movies & TV |
| Wirtz | 3.67× | Music & Radio |
| Hornbach | 2.39× | Shopping |
| Wireless speakers | 8.16× | Technology & Electronics |
| Obi (store) | 1.93× | Shopping |
| AutoScout24 | 2.04× | Cars & Mobility |
| Drill | 3.6× | Home & Garden |
| Wrench | 4.15× | Home & Garden |
| Aral AG | 1.96× | Cars & Mobility |
| Power tool | 3.67× | Home & Garden |
| CHECK24 | 2.07× | Business & Career |
| Cover version | 2.81× | Music & Radio |
| Saturn (store) | 2.5× | Shopping |
| Wetter.com | 1.82× | Home & Garden |
| Globus Baumarkt | 1.77× | Shopping |
| Record producer | 3.7× | Music & Radio |
| Thomann | 3.46× | Shopping |
| Multi-tool | 4.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Convenience Orientation | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.26 |
| Tradition | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.7% |
| Austria | 4.5% |
| Switzerland | 4.4% |
See Teufel (manufacturer) audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Teufel (manufacturer) have in Germany?
Teufel (manufacturer) has an estimated audience of 1,476,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Teufel (manufacturer) fans?
14.7% of Teufel (manufacturer) fans are female, 85.3% are male, with an average age of 36.9 years.
Which brands do Teufel (manufacturer) fans like most?
Teufel (manufacturer) fans show strongest brand affinity for FRITZ!Box (5.71×), Bauhaus (3.06×), and Pedro Pascal (5.72×) over the country average.
Where do Teufel (manufacturer) fans live in Germany?
Teufel (manufacturer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 356,711), Bayern (reach 198,155), and Niedersachsen (reach 168,648). These three regions account for the largest share of the active audience.
What other brands do Teufel (manufacturer) fans also like?
Beyond Teufel (manufacturer) itself, the audience over-indexes on Bauhaus (3.06×), Pedro Pascal (5.72×), Wirtz (3.67×), and Hornbach (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Teufel (manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.