Rascasse Audience Intelligence

Kebab Audience in Germany

A data profile of the people who buy, follow and care about Kebab in Germany — modelled from more than twelve digital signal sources. Kebab has an estimated audience of 656,605 people in Germany.

#46among Dish in Germany#4006among Topic in Germany#443in Food & Beverages

The average Kebab fan in Germany is 37.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Business and industry, Syrian cuisine, Barbecue grill, with strongest over-indexing on Business and industry (1.51× the country average).

Demographically, the Kebab audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kebab fan in Germany is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Business and industry.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kebab profile in Germany.

Audience size
657K
in Germany
Gender
37.7%♀
62.3% male
Age
37.3
average years
Country rank
#9337
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kebab fans

37.7% are female, 62.3% are male, average age 37.3.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Kebab audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age37.3
Estimated audience size656,605
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Kebab audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3923%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Kebab audience comes from Germany.

Worldwide audience distribution share by country for Kebab
CountryShare
United States22.2%
United Kingdom5.1%
Poland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kebab audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kebab fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.34×
02Brandenburg~20K1.16×
03Bayern~100K1.14×
04Saarland~9K1.11×
05Hessen~50K1.07×
06Baden-Württemberg~90K1.05×
07Hamburg~10K0.97×
08Bremen~5K0.92×
09Sachsen~30K0.87×
10Sachsen-Anhalt~10K0.87×
11Rheinland-Pfalz~30K0.84×
12Mecklenburg-Vorpommern~10K0.82×
13Niedersachsen~50K0.78×
14Nordrhein-Westfalen~100K0.75×
15Thüringen~10K0.72×
16Schleswig-Holstein~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Kebab, Germany
0.65×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kebab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kebab audience
#·InterestCategoryAffinity×
01Syrian cuisineFood & Beverages6.81×
02Fenerbahçe Men's BasketballSports5.01×
03SözcüNews4.54×
04Barbecue grillHome & Garden4.26×
05TrabzonsporSports4.06×
06Fenerbahçe S.K.Sports3.99×
07FanatikNews3.98×
08Süper LigSports3.82×
09Haus des DönersFood & Beverages3.20×
10SunExpressTravel & Leisure2.76×
11IstanbulTravel & Leisure2.35×
12TipicoGames2.26×
13MeatFood & Beverages2.00×
14TurkeyTravel & Leisure1.99×
15Burger KingFood & Beverages1.90×
16AutoScout24Cars & Mobility1.83×
17SV Werder BremenSports1.70×
18Netto Marken-DiscountShopping1.64×
19UEFA Champions LeagueSports1.53×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kebab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kebab audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Quality AwarenessPREMIUM1.19×
Healthy LifestyleBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kebab audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.64×
MindfulnessBALANCE0.71×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kebab have in Germany?

Kebab has an estimated audience of 656,605 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kebab fans?

37.7% of Kebab fans are female, 62.3% are male, with an average age of 37.3 years.

03

Which brands do Kebab fans like most?

Kebab fans show strongest brand affinity for Business and industry (1.51×), Syrian cuisine (6.81×), and Barbecue grill (4.26×) over the country average.

04

Where do Kebab fans live in Germany?

Kebab fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kebab fans also like?

Beyond Kebab itself, the audience over-indexes on Syrian cuisine (6.81×), Barbecue grill (4.26×), Fenerbahçe Men's Basketball (5.01×), and Fenerbahçe S.K. (3.99×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kebab audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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