Kebab Audience in Germany
Kebab has an estimated audience of 656,605 people in Germany. 37.7% are female, 62.3% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Fenerbahçe Men's Basketball, Business and industry, Syrian cuisine, Barbecue grill.
The average Kebab fan in Germany is 37.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Fenerbahçe Men's Basketball, Business and industry, with strongest over-indexing on Galatasaray S.K. (3.79× the country average). Demographically, the Kebab audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Kebab fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 37.3 |
| Estimated audience size | 656,605 |
Audience persona
The typical Kebab fan in Germany is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 120,619 | 1.14× |
| Nordrhein-Westfalen | 109,941 | 0.77× |
| Baden-Württemberg | 94,677 | 1.06× |
| Berlin | 74,273 | 2.53× |
| Hessen | 58,183 | 1.16× |
| Niedersachsen | 48,221 | 0.76× |
| Sachsen | 27,842 | 0.86× |
| Rheinland-Pfalz | 26,392 | 0.8× |
| Brandenburg | 23,486 | 1.15× |
| Hamburg | 14,839 | 1× |
| Schleswig-Holstein | 14,802 | 0.63× |
| Sachsen-Anhalt | 13,899 | 0.82× |
| Thüringen | 11,161 | 0.67× |
| Mecklenburg-Vorpommern | 9,519 | 0.76× |
| Saarland | 8,623 | 1.07× |
| Bremen | 4,636 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 3.79× | Sports |
| Fenerbahçe Men's Basketball | 5.01× | Sports |
| Business and industry | 1.51× | Business & Career |
| Syrian cuisine | 6.81× | Food & Beverages |
| Barbecue grill | 4.26× | Home & Garden |
| Fenerbahçe S.K. | 3.99× | Sports |
| AutoScout24 | 1.83× | Cars & Mobility |
| Netto Marken-Discount | 1.64× | Shopping |
| Burger King | 1.9× | Food & Beverages |
| Trabzonspor | 4.06× | Sports |
| Beşiktaş J.K. | 3.6× | Sports |
| UEFA Champions League | 1.53× | Sports |
| SV Werder Bremen | 1.7× | Sports |
| Tipico | 2.26× | Games |
| Istanbul | 2.35× | Travel & Leisure |
| Turkey | 1.99× | Travel & Leisure |
| Meat | 2× | Food & Beverages |
| Turkey national football team | 4.86× | Sports |
| Fanatik | 3.98× | News |
| Gmail | 1.8× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.9 |
| Convenience Orientation | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.3 |
| Pet Ownership | JOY | 1.26 |
| Quality Awareness | PREMIUM | 1.21 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 5.2% |
| Poland | 4.3% |
See Kebab audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Kebab have in Germany?
Kebab has an estimated audience of 656,605 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kebab fans?
37.7% of Kebab fans are female, 62.3% are male, with an average age of 37.3 years.
Which brands do Kebab fans like most?
Kebab fans show strongest brand affinity for Galatasaray S.K. (3.79×), Fenerbahçe Men's Basketball (5.01×), and Business and industry (1.51×) over the country average.
Where do Kebab fans live in Germany?
Kebab fans in Germany are most concentrated in Bayern (reach 120,619), Nordrhein-Westfalen (reach 109,941), and Baden-Württemberg (reach 94,677). These three regions account for the largest share of the active audience.
What other brands do Kebab fans also like?
Beyond Kebab itself, the audience over-indexes on Fenerbahçe Men's Basketball (5.01×), Business and industry (1.51×), Syrian cuisine (6.81×), and Barbecue grill (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.