Rascasse Audience Intelligence

Kebab Audience in United States

A data profile of the people who buy, follow and care about Kebab in United States — modelled from more than twelve digital signal sources. Kebab has an estimated audience of 6,598,900 people in United States.

#34among Dish in United States#3155among Topic in United States#385in Food & Beverages

The average Kebab fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbecue, Charcoal, Grilling, with strongest over-indexing on Barbecue (1.99× the country average).

Demographically, the Kebab audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kebab fan in United States is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Barbecue.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kebab profile in United States.

Audience size
6.6M
in United States
Gender
50.2%♀
49.8% male
Age
42.5
average years
Country rank
#5283
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kebab fans

50.2% are female, 49.8% are male, average age 42.5.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Kebab audience in United States
MetricValue
Female50.2%
Male49.8%
Average age42.5
Estimated audience size6,598,900
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Kebab audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Kebab audience comes from United States.

Worldwide audience distribution share by country for Kebab
CountryShare
United States22.2%
United Kingdom5.1%
Poland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kebab audience in United States is strongest.

Fig. 05

Top regions by affinity

Kebab fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.75×
02California~1M1.70×
03New York~600K1.49×
04New Jersey~200K1.37×
05Virginia~200K1.36×
06Hawaii~40K1.30×
07Florida~600K1.29×
08Washington~200K1.29×
09Texas~700K1.26×
10Illinois~300K1.22×
11Kansas~60K1.22×
12Massachusetts~200K1.18×
13Utah~70K1.15×
14Alaska~20K1.15×
15Connecticut~70K1.12×
16Nevada~70K1.11×
17Maryland~100K1.09×
18Colorado~100K1.08×
19Pennsylvania~200K1.02×
20Oregon~80K1.02×
21North Carolina~200K1.00×
22New Hampshire~30K0.99×
23Delaware~20K0.98×
24Arizona~100K0.96×
25Nebraska~30K0.95×
26Vermont~10K0.95×
27Maine~20K0.94×
28Georgia~200K0.91×
29Minnesota~80K0.89×
30Idaho~30K0.89×
31New Mexico~30K0.88×
32Louisiana~70K0.86×
33Kentucky~70K0.85×
34Montana~20K0.85×
35Missouri~90K0.84×
36Rhode Island~20K0.83×
37North Dakota~10K0.83×
38Ohio~200K0.81×
39Michigan~100K0.81×
40Tennessee~100K0.80×
41Indiana~100K0.80×
42Wisconsin~80K0.80×
43South Carolina~80K0.80×
44Iowa~40K0.79×
45Oklahoma~60K0.78×
46Arkansas~40K0.76×
47South Dakota~10K0.76×
48Mississippi~40K0.72×
49West Virginia~20K0.70×
50Alabama~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Kebab, United States
0.66×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kebab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kebab audience
#·InterestCategoryAffinity×
01CharcoalHome & Garden3.93×
02southern foodFood & Beverages2.69×
03Barbecue grillHome & Garden2.39×
04Sole proprietorshipBusiness & Career2.21×
05Cuisine of the United StatesFood & Beverages2.18×
06BarbecueFood & Beverages1.99×
07GrillingFood & Beverages1.96×
08Culinary artArts & Culture1.84×
09Shooting sportSports1.83×
10O'Reilly Auto PartsCars & Mobility1.80×
11GastronomyFood & Beverages1.75×
12TicketmasterTravel & Leisure1.65×
13SteakFood & Beverages1.64×
14BeefFood & Beverages1.60×
15LodgingTravel & Leisure1.58×
16Take-outFood & Beverages1.56×
17ThanksgivingKids & Family1.56×
18Ace HardwareHome & Garden1.55×
19Texas RoadhouseFood & Beverages1.51×
20Hand toolHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kebab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kebab audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
PatriotismCONSERVATISM1.21×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kebab audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
Early Adopter MentalityPOWER0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kebab have in United States?

Kebab has an estimated audience of 6,598,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kebab fans?

50.2% of Kebab fans are female, 49.8% are male, with an average age of 42.5 years.

03

Which brands do Kebab fans like most?

Kebab fans show strongest brand affinity for Barbecue (1.99×), Charcoal (3.93×), and Grilling (1.96×) over the country average.

04

Where do Kebab fans live in United States?

Kebab fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kebab fans also like?

Beyond Kebab itself, the audience over-indexes on Charcoal (3.93×), Grilling (1.96×), Culinary art (1.84×), and Texas Roadhouse (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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