Kebab Audience in United States
Kebab has an estimated audience of 6,598,900 people in United States. 50.2% are female, 49.8% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Barbecue, Charcoal, Grilling, Culinary art, Texas Roadhouse.
The average Kebab fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbecue, Charcoal, Grilling, with strongest over-indexing on Barbecue (1.99× the country average). Demographically, the Kebab audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Kebab fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.5 |
| Estimated audience size | 6,598,900 |
Audience persona
The typical Kebab fan in United States is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Barbecue.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,334,556 | 1.84× |
| Texas | 753,135 | 1.33× |
| Florida | 614,594 | 1.38× |
| New York | 613,716 | 1.66× |
| Illinois | 289,338 | 1.32× |
| New Jersey | 236,677 | 1.41× |
| Pennsylvania | 233,550 | 1.05× |
| Virginia | 226,368 | 1.41× |
| North Carolina | 195,518 | 0.98× |
| Georgia | 191,064 | 0.94× |
| Washington | 187,616 | 1.42× |
| Massachusetts | 166,469 | 1.28× |
| Ohio | 154,397 | 0.76× |
| Michigan | 147,966 | 0.86× |
| Maryland | 127,509 | 1.12× |
| Arizona | 121,959 | 0.91× |
| Colorado | 109,997 | 1.06× |
| Tennessee | 100,322 | 0.76× |
| Missouri | 93,987 | 0.88× |
| Indiana | 89,582 | 0.74× |
| Minnesota | 85,626 | 0.91× |
| Oregon | 81,367 | 1.08× |
| Wisconsin | 78,723 | 0.79× |
| Utah | 74,537 | 1.26× |
| South Carolina | 73,937 | 0.74× |
| Connecticut | 73,555 | 1.11× |
| Nevada | 73,046 | 1.14× |
| Kentucky | 64,438 | 0.78× |
| Louisiana | 60,988 | 0.72× |
| Oklahoma | 56,831 | 0.78× |
| Kansas | 53,299 | 1.02× |
| Alabama | 53,058 | 0.58× |
| Iowa | 41,507 | 0.76× |
| Washington, District of Columbia | 40,737 | 2.05× |
| Hawaii | 39,915 | 1.41× |
| Arkansas | 36,664 | 0.67× |
| Mississippi | 32,299 | 0.59× |
| Nebraska | 29,554 | 0.89× |
| Idaho | 28,913 | 0.87× |
| New Mexico | 26,481 | 0.8× |
| Maine | 22,059 | 0.93× |
| New Hampshire | 20,361 | 0.78× |
| West Virginia | 17,641 | 0.57× |
| Rhode Island | 16,875 | 0.8× |
| Delaware | 16,264 | 0.89× |
| Alaska | 15,454 | 1.09× |
| Montana | 14,117 | 0.77× |
| Vermont | 11,434 | 0.99× |
| North Dakota | 10,020 | 0.74× |
| South Dakota | 8,961 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbecue | 1.99× | Food & Beverages |
| Charcoal | 3.93× | Home & Garden |
| Grilling | 1.96× | Food & Beverages |
| Culinary art | 1.84× | Arts & Culture |
| Texas Roadhouse | 1.51× | Food & Beverages |
| Barbecue grill | 2.39× | Home & Garden |
| Cuisine of the United States | 2.18× | Food & Beverages |
| Take-out | 1.56× | Food & Beverages |
| Gastronomy | 1.75× | Food & Beverages |
| Ticketmaster | 1.65× | Travel & Leisure |
| Thanksgiving | 1.56× | Kids & Family |
| Steak | 1.64× | Food & Beverages |
| southern food | 2.69× | Food & Beverages |
| Lodging | 1.58× | Travel & Leisure |
| Ace Hardware | 1.55× | Home & Garden |
| Hand tool | 1.51× | Home & Garden |
| Shooting sport | 1.83× | Sports |
| O'Reilly Auto Parts | 1.8× | Cars & Mobility |
| Beef | 1.6× | Food & Beverages |
| Sole proprietorship | 2.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.49 |
| Urban Lifestyle | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.42 |
| Indulgence | JOY | 1.39 |
| DIY Mentality | THRILL | 1.34 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 5.2% |
| Poland | 4.3% |
See Kebab audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Kebab have in United States?
Kebab has an estimated audience of 6,598,900 people in United States, concentrated in California and Texas.
What is the gender split and age of Kebab fans?
50.2% of Kebab fans are female, 49.8% are male, with an average age of 42.5 years.
Which brands do Kebab fans like most?
Kebab fans show strongest brand affinity for Barbecue (1.99×), Charcoal (3.93×), and Grilling (1.96×) over the country average.
Where do Kebab fans live in United States?
Kebab fans in United States are most concentrated in California (reach 1,334,556), Texas (reach 753,135), and Florida (reach 614,594). These three regions account for the largest share of the active audience.
What other brands do Kebab fans also like?
Beyond Kebab itself, the audience over-indexes on Charcoal (3.93×), Grilling (1.96×), Culinary art (1.84×), and Texas Roadhouse (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.