Doner kebab Audience in Germany
Doner kebab has an estimated audience of 893,950 people in Germany. 40.0% are female, 60.0% are male, average age 36.5. Top brand affinities: JACK & JONES, Adana kebabı, Satire, Shashlik, Pets.
Top brand affinities include JACK & JONES, Adana kebabı, Satire, with strongest over-indexing on JACK & JONES (17.88× the country average). Demographically, the Doner kebab audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Doner kebab fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 36.5 |
| Estimated audience size | 893,950 |
Audience persona
The typical Doner kebab fan in Germany is more male, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for JACK & JONES.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 17.88× | Fashion & Accessoires |
| Adana kebabı | 24.81× | Food & Beverages |
| Satire | 4.53× | Literature |
| Shashlik | 29.25× | Food & Beverages |
| Pets | 1.7× | Pets & Animals |
| Netto Marken-Discount | 2.03× | Shopping |
| Country rap | 5.12× | Music & Radio |
| Western Union | 3.56× | Business & Career |
| German television comedy | 4.74× | Movies & TV |
| FC Bayern Munich | 1.58× | Sports |
| Automobiles | 1.71× | Cars & Mobility |
| Joe Cocker | 9.15× | Music & Radio |
| Indeed.com | 2.32× | Business & Career |
| CHECK24 | 2.01× | Business & Career |
| Westdeutscher Rundfunk | 2.7× | Movies & TV |
| SV Werder Bremen | 1.74× | Sports |
| Tipico | 2.31× | Games |
| Allgäu | 4.1× | Travel & Leisure |
| Freeware | 1.77× | Technology & Electronics |
| Burger King | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.65 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Price Sensitivity | PREMIUM | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.1% |
| Germany | 9.1% |
| United States | 8.0% |
See Doner kebab audiences in other countries
More Dish audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doner kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.