Rascasse Audience Intelligence

Doner kebab Audience in Germany

A data profile of the people who buy, follow and care about Doner kebab in Germany — modelled from more than twelve digital signal sources. Doner kebab has an estimated audience of 893,950 people in Germany.

#35among Dish in Germany#3381among Topic in Germany#348in Food & Beverages

The average Doner kebab fan in Germany is 36.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Shashlik, Adana kebabı, Transfermarkt, with strongest over-indexing on Shashlik (37.26× the country average).

Demographically, the Doner kebab audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Doner kebab fan in Germany is more male, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Shashlik.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doner kebab profile in Germany.

Audience size
894K
in Germany
Gender
40.0%♀
60.0% male
Age
36.5
average years
Country rank
#7164
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doner kebab fans

40.0% are female, 60.0% are male, average age 36.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Doner kebab audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age36.5
Estimated audience size893,950
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Doner kebab audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3923%
40-4920%
50+11%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Doner kebab audience comes from Germany.

Worldwide audience distribution share by country for Doner kebab
CountryShare
United Kingdom13.0%
Germany9.1%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doner kebab audience in Germany is strongest.

Fig. 05

Top regions by affinity

Doner kebab fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.22×
02Bayern~200K1.30×
03Brandenburg~30K1.15×
04Sachsen-Anhalt~20K1.07×
05Rheinland-Pfalz~40K0.98×
06Baden-Württemberg~100K0.97×
07Hamburg~20K0.94×
08Saarland~10K0.91×
09Sachsen~40K0.89×
10Bremen~7K0.89×
11Hessen~60K0.87×
12Mecklenburg-Vorpommern~10K0.85×
13Nordrhein-Westfalen~200K0.80×
14Niedersachsen~70K0.79×
15Thüringen~20K0.73×
16Schleswig-Holstein~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Doner kebab, Germany
0.72×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doner kebab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doner kebab audience
#·InterestCategoryAffinity×
01ShashlikFood & Beverages37.26×
02Adana kebabıFood & Beverages26.63×
03Peanut butterFood & Beverages20.00×
04Arby'sFood & Beverages20.00×
05Israeli cuisineFood & Beverages12.48×
06Joe CockerMusic & Radio9.33×
07Jonah HillMovies & TV8.61×
08Street foodFood & Beverages3.22×
09TransfermarktSports3.15×
10Real propertyHome & Garden3.06×
11TipicoGames2.80×
12Western UnionBusiness & Career2.47×
13RefrigeratorHome & Garden2.43×
14SunExpressTravel & Leisure2.29×
15Netto Marken-DiscountShopping1.94×
16TagesschauMovies & TV1.81×
17CHECK24Business & Career1.72×
18SV Werder BremenSports1.71×
19Müller (company)Food & Beverages1.69×
20Burger KingFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doner kebab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doner kebab audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
IndulgenceJOY1.37×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doner kebab audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Sports ActivityPOWER0.72×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doner kebab have in Germany?

Doner kebab has an estimated audience of 893,950 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Doner kebab fans?

40.0% of Doner kebab fans are female, 60.0% are male, with an average age of 36.5 years.

03

Which brands do Doner kebab fans like most?

Doner kebab fans show strongest brand affinity for Shashlik (37.26×), Adana kebabı (26.63×), and Transfermarkt (3.15×) over the country average.

04

Where do Doner kebab fans live in Germany?

Doner kebab fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Doner kebab fans also like?

Beyond Doner kebab itself, the audience over-indexes on Adana kebabı (26.63×), Transfermarkt (3.15×), Peanut butter (20×), and Tagesschau (1.81×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Doner kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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