Rascasse Audience Intelligence

Shashlik Audience in Germany

A data profile of the people who buy, follow and care about Shashlik in Germany — modelled from more than twelve digital signal sources. Shashlik has an estimated audience of 108,077 people in Germany.

#213among Dish in Germany#9852among Topic in Germany#1602in Food & Beverages

The average Shashlik fan in Germany is 41.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Skewer, Persian Food, Doner kebab, with strongest over-indexing on Skewer (151.33× the country average).

Demographically, the Shashlik audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shashlik fan in Germany is more male, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Skewer.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Shashlik profile in Germany.

Audience size
108K
in Germany
Gender
44.5%♀
55.5% male
Age
41.5
average years
Country rank
#32973
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shashlik fans

44.5% are female, 55.5% are male, average age 41.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Shashlik audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age41.5
Estimated audience size108,077
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Shashlik audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3930%
40-4928%
50+16%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Shashlik audience comes from Germany.

Worldwide audience distribution share by country for Shashlik
CountryShare
Ukraine37.6%
Germany5.0%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shashlik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shashlik fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~30K1.69×
02Nordrhein-Westfalen~30K1.22×
03Rheinland-Pfalz~6K1.17×
04Baden-Württemberg~20K1.14×
05Niedersachsen~10K1.11×
06Sachsen~5K1.00×
07Saarland~1K0.99×
08Thüringen~3K0.98×
09Hessen~8K0.96×
10Sachsen-Anhalt~3K0.95×
11Brandenburg~3K0.88×
12Schleswig-Holstein~3K0.87×
13Mecklenburg-Vorpommern~2K0.86×
14Bremen<1K0.83×
15Hamburg~2K0.80×
16Berlin~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Shashlik, Germany
0.68×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shashlik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shashlik audience
#·InterestCategoryAffinity×
01SkewerFood & Beverages151.33×
02Persian FoodFood & Beverages120.33×
03Georgian cuisineFood & Beverages70.88×
04Russian cuisineFood & Beverages44.36×
05Armenian cuisineFood & Beverages42.18×
06Doner kebabFood & Beverages37.26×
07KebabFood & Beverages30.58×
08ShawarmaFood & Beverages25.54×
09South Asian cuisineFood & Beverages25.35×
10Israeli cuisineFood & Beverages24.68×
11CaucasusPOI18.55×
12Georgia (country)Travel & Leisure17.17×
13PubMedInternet & Social Media15.09×
14Haus des DönersFood & Beverages14.26×
15BratwurstFood & Beverages13.85×
16Honest KebabFood & Beverages13.13×
17Syrian cuisineFood & Beverages13.03×
18Vitreous enamelHome & Garden4.89×
19AutoScout24Cars & Mobility2.65×
20BildNews2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shashlik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shashlik audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.23×
PatriotismCONSERVATISM2.01×
Convenience OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shashlik audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
MindfulnessBALANCE0.90×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shashlik have in Germany?

Shashlik has an estimated audience of 108,077 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Shashlik fans?

44.5% of Shashlik fans are female, 55.5% are male, with an average age of 41.5 years.

03

Which brands do Shashlik fans like most?

Shashlik fans show strongest brand affinity for Skewer (151.33×), Persian Food (120.33×), and Doner kebab (37.26×) over the country average.

04

Where do Shashlik fans live in Germany?

Shashlik fans in Germany are most concentrated in Bayern (reach ~30K), Nordrhein-Westfalen (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shashlik fans also like?

Beyond Shashlik itself, the audience over-indexes on Persian Food (120.33×), Doner kebab (37.26×), Haus des Döners (14.26×), and Kebab (30.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Shashlik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shashlik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →