Rascasse Audience Intelligence

Honest Kebab Target Market in Germany

Honest Kebab has an estimated audience of 686K people in Germany.

#23among Fast food restaurants in Germany
#1282among brands in Germany
#453in Food & Beverages

The average Honest Kebab fan in Germany is 39.0 years old, more male, and lives primarily in Hamburg.

By number of fans, Honest Kebab ranks #23 among the 89 objects in Fast food restaurants in Germany — 12.1× the group median.

Its fans are 2.1 years older than the group average of 36.9.

Women make up 44.0% of the fan base, 11.6 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Honest Kebab fans stand out for their interest in myDealZ, Essen and Online food ordering.

Interest is seasonal: April, May and June account for 46% of the year's searches, January is the quietest month.

Most fans live in Hamburg, Nordrhein-Westfalen, Niedersachsen.

Top affinities include myDealZ, Essen, Lieferando.de, with strongest over-indexing on myDealZ (4.41× the country average).

Demographically, the Honest Kebab audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Honest Kebab fan in Germany is more male, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for myDealZ.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
686K
in Germany
Gender
44.0%♀
56.0% male
Age
39.0
average years
Country rank
#9538
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Honest Kebab

44.0% are female, 56.0% are male, average age 39.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Honest Kebab audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age39.0
Estimated audience size686K
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Honest Kebab audience in Germany
Age bracketShare%
16-2420%
25-3421%
35-4421%
45-5423%
55+15%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Honest Kebab audience comes from Germany.

Worldwide audience distribution share by country for Honest Kebab
CountryShare
Germany97.4%
Switzerland0.8%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Honest Kebab customers by region in Germany
#RegionReachAffinity×
01Hamburg~200K11.96×
02Schleswig-Holstein~30K1.19×
03Bremen~4K0.62×
04Saarland~5K0.58×
05Niedersachsen~40K0.53×
06Thüringen~8K0.45×
07Mecklenburg-Vorpommern~6K0.43×
08Sachsen-Anhalt~7K0.42×
09Brandenburg~8K0.36×
10Rheinland-Pfalz~10K0.29×
11Berlin~9K0.29×
12Sachsen~10K0.28×
13Nordrhein-Westfalen~40K0.24×
14Hessen~10K0.23×
15Baden-Württemberg~20K0.19×
16Bayern~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Honest Kebab, Germany
0.17×1.00×11.96×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Honest Kebab audience vs. the country average
#·InterestCategoryAffinity×
01myDealZShopping4.41×
02EssenTravel & Leisure4.31×
03Lieferando.deFood & Beverages3.63×
04Online food orderingFood & Beverages3.40×
05Counter-Strike: Global OffensiveGames2.60×
06SteamGames2.55×
07TipicoGames2.01×
08Western UnionBusiness & Career2.01×
09EssoCars & Mobility1.96×
10TransfermarktSports1.93×
11FortniteGames1.90×
12Burger KingFood & Beverages1.77×
13French BulldogPets & Animals1.73×
14SubwayFood & Beverages1.73×
15Mobile gameGames1.69×
16TwitchGames1.66×
17CHECK24Business & Career1.65×
18House musicMusic & Radio1.63×
19McDonald'sFood & Beverages1.59×
20Musical instrumentMusic & Radio1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Honest Kebab audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Honest Kebab audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Convenience OrientationPREMIUM1.22×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Honest Kebab audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Honest Kebab over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/honest-kebab-10009331” · Methodology