Rascasse Audience Intelligence

Honest Kebab Target Market in Germany

A data profile of the people who buy, follow and care about Honest Kebab in Germany — modelled from more than twelve digital signal sources. Honest Kebab has an estimated audience of 610,020 people in Germany.

#19among Fast food restaurants in Germany#1310among Brand in Germany#470in Food & Beverages

The average Honest Kebab fan in Germany is 38.4 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Lieferando.de, Essen, Transfermarkt, with strongest over-indexing on Lieferando.de (3.63× the country average).

Demographically, the Honest Kebab audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Honest Kebab fan in Germany is more male, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Lieferando.de.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honest Kebab profile in Germany.

Audience size
610K
in Germany
Gender
44.0%♀
56.0% male
Age
38.4
average years
Country rank
#9966
Brand in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Honest Kebab

44.0% are female, 56.0% are male, average age 38.4.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Honest Kebab audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age38.4
Estimated audience size610,020
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Honest Kebab audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Honest Kebab audience comes from Germany.

Worldwide audience distribution share by country for Honest Kebab
CountryShare
Germany97.0%
Switzerland0.9%
Austria0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honest Kebab audience in Germany is strongest.

Fig. 05

Top regions by affinity

Honest Kebab customers by region in Germany
#RegionReachAffinity×
01Hamburg~200K11.66×
02Schleswig-Holstein~30K1.25×
03Bremen~4K0.63×
04Niedersachsen~40K0.58×
05Saarland~5K0.55×
06Thüringen~8K0.42×
07Mecklenburg-Vorpommern~6K0.42×
08Sachsen-Anhalt~8K0.40×
09Brandenburg~8K0.35×
10Rheinland-Pfalz~10K0.29×
11Berlin~10K0.29×
12Sachsen~10K0.27×
13Nordrhein-Westfalen~40K0.26×
14Hessen~10K0.24×
15Baden-Württemberg~20K0.19×
16Bayern~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Honest Kebab, Germany
0.17×1.00×11.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honest Kebab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honest Kebab audience
#·InterestCategoryAffinity×
01myDealZShopping4.41×
02EssenTravel & Leisure4.31×
03Lieferando.deFood & Beverages3.63×
04Online food orderingFood & Beverages3.40×
05Counter-Strike: Global OffensiveGames2.60×
06SteamGames2.55×
07Robert RedfordMovies & TV2.15×
08TipicoGames2.01×
09Western UnionBusiness & Career2.01×
10EssoCars & Mobility1.96×
11TransfermarktSports1.93×
12Burger KingFood & Beverages1.77×
13French BulldogPets & Animals1.73×
14Mobile gameGames1.69×
15TwitchGames1.66×
16CHECK24Business & Career1.65×
17House musicMusic & Radio1.63×
18Aral AGCars & Mobility1.62×
19McDonald'sFood & Beverages1.59×
20Musical instrumentMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honest Kebab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honest Kebab audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Convenience OrientationPREMIUM1.22×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honest Kebab audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Honest Kebab's target market in Germany?

Honest Kebab's target market in Germany covers an estimated 610,020 people, concentrated in Hamburg and Nordrhein-Westfalen.

02

What is the gender split and age of Honest Kebab customers?

44.0% of the Honest Kebab audience are female, 56.0% are male, with an average age of 38.4 years.

03

Which brands do Honest Kebab fans like most?

Honest Kebab fans show strongest brand affinity for Lieferando.de (3.63×), Essen (4.31×), and Transfermarkt (1.93×) over the country average.

04

Where do Honest Kebab fans live in Germany?

Honest Kebab fans in Germany are most concentrated in Hamburg (reach ~200K), Nordrhein-Westfalen (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Honest Kebab fans also like?

Beyond Honest Kebab itself, the audience over-indexes on Essen (4.31×), Transfermarkt (1.93×), Steam (2.55×), and Burger King (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Honest Kebab audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Honest Kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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