Honest Kebab Audience in Germany
Honest Kebab has an estimated audience of 773,037 people in Germany. 46.6% are female, 53.4% are male, average age 39.0. Top regions: Hamburg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Handmade Gifts, Progressive rock, Snow White (Fables), Irkutsk, Video izle.
The average Honest Kebab fan in Germany is 39.0 years old, balanced, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Handmade Gifts, Progressive rock, Snow White (Fables), with strongest over-indexing on Handmade Gifts (4.57× the country average). Demographically, the Honest Kebab audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Honest Kebab fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 39.0 |
| Estimated audience size | 773,037 |
Audience persona
The typical Honest Kebab fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 86,876 | 4.9× |
| Niedersachsen | 48,753 | 0.64× |
| Nordrhein-Westfalen | 38,890 | 0.23× |
| Schleswig-Holstein | 30,078 | 1.07× |
| Hessen | 16,759 | 0.28× |
| Bayern | 15,488 | 0.12× |
| Sachsen | 7,089 | 0.18× |
| Bremen | 3,850 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 4.57× | Kids & Family |
| Progressive rock | 1.87× | Music & Radio |
| Snow White (Fables) | 1.66× | Literature |
| Irkutsk | 7.96× | Travel & Leisure |
| Video izle | 1.83× | |
| Staycation | 2× | Home & Garden |
| Keeper (password manager) | 2.26× | Technology & Electronics |
| Oktay Kaynarca | 3.78× | Movies & TV |
| Figure painting (hobby) | 1.98× | Arts & Culture |
| Alaska | 1.51× | Travel & Leisure |
| Kozy | 9.08× | Travel & Leisure |
| Information sensitivity | 2.2× | Technology & Electronics |
| Theocracy | 4.21× | Music & Radio |
| N'Golo Kanté | 2.12× | Sports |
| Chalkidiki | 1.57× | Travel & Leisure |
| Carrie (novel) | 2.1× | Literature |
| Scratching post | 2.07× | Pets & Animals |
| Nipsey Hussle | 4.2× | Music & Radio |
| Jaguar F-Pace | 2.21× | Cars & Mobility |
| Goon | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Social Media Usage | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Sports Activity | POWER | 1.1 |
| Early Adopter Mentality | POWER | 1.06 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| Switzerland | 1.4% |
| Austria | 1.1% |
See Honest Kebab audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Honest Kebab have in Germany?
Honest Kebab has an estimated audience of 773,037 people in Germany, concentrated in Hamburg and Niedersachsen.
What is the gender split and age of Honest Kebab fans?
46.6% of Honest Kebab fans are female, 53.4% are male, with an average age of 39.0 years.
Which brands do Honest Kebab fans like most?
Honest Kebab fans show strongest brand affinity for Handmade Gifts (4.57×), Progressive rock (1.87×), and Snow White (Fables) (1.66×) over the country average.
Where do Honest Kebab fans live in Germany?
Honest Kebab fans in Germany are most concentrated in Hamburg (reach 86,876), Niedersachsen (reach 48,753), and Nordrhein-Westfalen (reach 38,890). These three regions account for the largest share of the active audience.
What other brands do Honest Kebab fans also like?
Beyond Honest Kebab itself, the audience over-indexes on Progressive rock (1.87×), Snow White (Fables) (1.66×), Irkutsk (7.96×), and Video izle (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honest Kebab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.